Sarah Meyer
Cordova,TN
Summary
In-house copywriter with four years experience writing clear, concise and compelling copy for multiple brands under an umbrella company with a focus on e-commerce. Organized with exceptional focus and an eye for detail. Works well independently to see projects through from start to finish and ensure consistency in brand voice across platforms.
Overview
10
10
years of professional experience
Work History
Copywriter
Wellaco, Inc.
01.2020 - Current
- Craft copy for Amazon listings, A+ Content, site listings, infographics, email campaigns and flows, blog posts, instruction manuals, and product inserts.
- Incorporate keywords into copy to optimize for SEO while maintaining a natural brand voice.
- Run A/B tests in Amazon and Intellivey to optimize content.
- Develop content calendar for email campaigns and blog posts.
- Set up and schedule email flows, email campaigns, and blog posts following editorial calendar.
- Effectively follow style guide and editorial calendar to ensure a cohesive strategy across brands.
- Work with external suppliers and manage deliverables to ensure accuracy, quality, and consistency in brand voice.
- Input copy and imagery on backend of Amazon and Shopify.
- Proof and edit outgoing material throughout organization.
- Create photo and video briefs informed by research to ensure the most important value props, features, and benefits are reflected in infographics and imagery.
- Plan, organize, and deploy surveys, polls, and focus groups to inform product development and content creation.
- Perform voice of customer research to inform product improvement, content creation, and to capture the customer’s voice.
- Collaborate with product dev to inform content and product creation.
Manager
Shelby Images
09.2013 - 01.2020
- Managed team of people, delegated tasks, and trained employees.
- Proofread and edited flyers, brochures, letters, and all outgoing mail.
- Streamlined production process to cut labor costs and reduce time spent on a major project from one month to three days.
Education
Bachelor of Arts - English - Professional Writing
University of Memphis
Memphis, TNBachelor of Arts - Sociology
University of Memphis
Memphis, TNSkills
Digital Copywriting
Content Writing
Technical Writing
Market Research
A/B Testing
Content Optimization
Timeline
Copywriter
Wellaco, Inc.
01.2020 - Current
Manager
Shelby Images
09.2013 - 01.2020
Bachelor of Arts - English - Professional Writing
University of Memphis
Bachelor of Arts - Sociology
University of Memphis
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