SARAH M HARRIS
Waukee,IA
Summary
Strategic growth leader managing $3M–$6M in annual media spend driving $11.9M+ in attributed revenue, including 29.4% YoY growth ($2.72M). Expert in shifting teams from CPL-based optimization to down-funnel revenue and contribution margin, and in building scalable analytics and data visualization frameworks adopted company-wide. Proven executive partner with experience leading multi-channel strategy, forecasting, and cross-functional teams to drive measurable business growth.
Overview
11
11
years of professional experience
Work History
Senior Account Manager, Growth Strategy & Analytics
Working Planet
01.2022 - Current
- Progressed from Account Manager to Senior Account Manager in 2024
- Lead enterprise revenue strategy generating $11.9M+ annually, achieving 29.4% YoY growth ($2.72M increase).
- Own and allocate $250K–$500K monthly media investment across Google, Microsoft, Meta, LinkedIn, Amazon, and programmatic channels.
- Analyze multi-channel performance, attribution, and revenue data to drive data-informed strategy shifts, investment decisions, and growth recommendations.
- Focus on efficiency by shifting optimization from CPL-based metrics to down-funnel revenue and contribution margin, improving ROAS and lead quality.
- Present forecasting, performance insights, and strategic recommendations to VP and C-suite stakeholders, influencing growth investment decisions.
- Expanded client engagement from 3 to 6+ departments, strengthening enterprise-level partnership depth.
- Head the company-wide data visualization tools and dashboards supporting 12 client portfolios.
- Lead and mentor cross-functional teams; deliver internal workshops on advanced analytics and reporting tools.
Marketing Lead & Executive Assistant
Drake University
01.2015 - 01.2022
- Planned and executed marketing, promotional, and fundraising campaigns; designed digital and print media using Adobe tools.
- Led reporting and dashboards (Excel, Power BI); analyzed performance to optimize KPIs, SEO, and CRM.
- Managed budgets and expense tracking; trained new staff and supported onboarding and daily operations.
- Partnered with leadership to deliver performance insights, vendor management, and marketing recommendations.
Education
MBA - Data Analytics
Drake University
05.2021
Bachelor of Science - Marketing
Iowa State University
05.2015
Skills
- Strategic Growth Leadership
- Revenue Attribution & Forecasting
- Multi-Channel Paid Media Strategy
- Budget Ownership ($3M–$6M annually)
- Executive Reporting & QBRs
- Data Visualization & Dashboard Development
- SQL, Advanced Excel, BI Tools
- Cross-Functional Team Leadership
- Business development
- Partnership development
- Excellent negotiation skills
- Goals and performance
Timeline
Senior Account Manager, Growth Strategy & Analytics
Working Planet
01.2022 - Current
Marketing Lead & Executive Assistant
Drake University
01.2015 - 01.2022
MBA - Data Analytics
Drake University
Bachelor of Science - Marketing
Iowa State University