Sarah Moabi

• Lead the product design strategy & road map for all travel categories, presenting high-level design concepts to C-suite management.

• Design, develop and execute seasonal travel collections, based on business and market requirements within strict delivery timelines and project budgets.

• Enhance Mosafer's brand identity & introduce new visual concepts across multiple online & offline platforms.

• Implement seasonal Visual Merchandising store visuals to promote new product collections & brand awareness.

• Manage in-house product sampling, product sign-offs and facilitate back-end mass production processes with China based office.

• Manage the UX design experience for Mosafer's website, with cross-functional teams of web developers.

• Lead the design development for Official FIFA World Cup 2022 Licensed merchandise for 21 different product categories with detailed design specifications, abiding by FIFA World Cup 2022 brand guidelines

• Manage all in-bound and out-bound FIFA product and packaging sample movement and development

• Lead communication, negotiate pricing with 3rd party manufacturers and suppliers worldwide to ensure product sampling timelines are met

• Aiding purchasing managers in placing commercial manufacturing orders

• Manage the mass production for entire Official FIFA product line, maintain tight production lead times and track all FIFA product deliveries

• Design 29 retail stores across Hospitality Lounges, VIP and Sky box areas in all 8 FIFA World Cup stadiums

• Design and develop all FIFA World Cup 2022 social media, main billboards and marketing related content

• C-suite management design review and approval

• Coordination with FIFA World Cup licensing team for design approvals

• Assist in preparations of B2B FIFA orders

• Manage all FIFA World Cup 2022 accreditation passes for Blue Salon

• Collaborate with retail, sales, marketing and visual merchandising departments to ensure FIFA merchandise guidelines are achieved

• Worked collaboratively with a team of auctioneers and sales team to ensure smooth preparation process for the first Hand Bag & Fine Jewelries Auction in Doha

• Inspected and authenticated pre-owned luxury hand bags and fine jewellery

• Advised on the final selection of chosen hand bags and fine jewellery

• Generated fashion market and competitor analysis reports and suggested recommendations for improvements

• Contacted new and up-coming international fashion brands

• Evaluated competition, industry and new emerging market trends

• Provided assistance with fashion buying with the Head of Fashion