Sarah Morin
Miami,United States
Summary
Digital Marketing & Social Media Specialist with a proven ability to thrive in fast-paced environments while managing multiple projects simultaneously. Possesses 4+ years of experience executing dynamic marketing campaigns and 5+ years of hands-on expertise across platforms including YouTube, TikTok, Instagram, and Facebook. Skilled in building and implementing data-driven digital marketing strategies that drive growth, engage audiences, and deliver cost-efficient, high-quality consumer conversions through compelling branded content. Holds a Bachelor of Arts in Communication Arts from Florida International University.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
BRITTO
01.2024 - 02.2025
- Design, implement, and evaluate digital initiatives (websites, email campaigns, event ads, social media)
- Maintain website content (editorials, photos, videos, banners)
- Implement SEO and SMO strategies for websites
- Oversee e-commerce platform development and enhancement
- Manage and optimize digital advertising campaigns including locations outside of South Florida
- Develop content related to current events and trending topics
- Drafts and distributes press releases showcasing company news and initiatives, securing national-level media coverage
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Coordinate written, video, and photo content distribution across social media
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Participate in team meetings, providing input on digital media
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Event photography and graphic design needs (product photos, ad conceptualization)
- Extract and analyze data from ERP system to optimize digital marketing
Social Media Associate
Olympusat
10.2022 - 05.2023
- Developed and executed social media strategies that align with the company's overall marketing goals and objectives
- Developed partnerships with other third-party content networks to expand the company's social media presence and reach
- Curated engaging, high-quality content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Managed the content calendar to ensure a consistent and timely flow of content across all platforms
- Conducted research to stay up-to-date with the latest social media trends, tools, and best practices
- Analyzed social media performance data and using insights to optimize future content strategies and tactics
- Stayed up-to-date with changes in social media algorithms and policies to ensure compliance and maximize reach and engagement
Talent Acquisition Associate
Olympusat
02.2022 - 10.2022
- Recruited top content creators/influencers with day to day outreach and follow ups
- Managed content submissions and interface with prospective content partners
- Supported all aspects of deal negotiation, collaborating with finance, marketing, PR, product, as well as coordinate with legal through contract execution
Digital Marketing Specialist
Alphametic
07.2021 - 09.2021
- Supported Alphabetic team in client and internal marketing
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Internal marketing and client content creation, editing, and writing
- Scheduled social media content, coordinating content calendars, SEO, keyword research, Facebook Ads
Social Media Marketing Coordinator -Ebar
Nordstrom
11.2020 - 07.2021
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Strategized and developed video content for client's website and social media publications.
Public Relations Coordinator
Gramophone Media, Inc.
02.2021 - 05.2021
- Assisted in developing media strategies and campaigns for client needs.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Increased awareness of company services and products with implementation of PR strategies.
- Maintained and updated media contact lists and databases for ease of access.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
Marketing & Promotions Assistant
Adrienne Arsht Center for the Performing Arts
01.2020 - 05.2020
- Managed on-site promotional assets
- Coordinated media requests and follow ups for each upcoming shows
- Assisted with event preparation and attend event activations
- Assisted Marketing/Promotions Manager in developing and implementing cross promotions
- Conduct research on media opportunities/Responsible to cross promotion opportunities
- Participated in season planning and brainstorming sessions
- Assisted with settlement reconciliation and tracking proof of performance
- Maintained company Spotify account
Team Lead Barista
Nordstrom
04.2016 - 03.2020
- Coached team members in techniques necessary to complete job tasks.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Trained new team members by relaying information on company procedures and safety requirements.
- Evaluated customer needs and feedback to drive product and service improvements.
Super Bowl LIV Halftime Show - Field Team Member
National Football League (NFL)
01.2020 - 02.2020
- Assist with moving and assembling the Super Bowl LIV Half Time show stage production
Education
Bachelor of Arts - BA - Communication Arts
Florida International University
07.2020
Associate of Arts - AA - Theatre/Theater
Miami Dade College
07.2018
Skills
- Campaign management
- Data analytics
- Email marketing
- Market research and analysis
- Project management
- SEO
- Video editing
- Multichannel marketing
- Social media marketing
- Photography
Certification
- Digital Marketing Foundations
- Shopify Ecommerce: Marketing Strategy
Languages
Spanish
Native or Bilingual
Timeline
Digital Marketing Specialist
BRITTO
01.2024 - 02.2025
Social Media Associate
Olympusat
10.2022 - 05.2023
Talent Acquisition Associate
Olympusat
02.2022 - 10.2022
Digital Marketing Specialist
Alphametic
07.2021 - 09.2021
Public Relations Coordinator
Gramophone Media, Inc.
02.2021 - 05.2021
Social Media Marketing Coordinator -Ebar
Nordstrom
11.2020 - 07.2021
Marketing & Promotions Assistant
Adrienne Arsht Center for the Performing Arts
01.2020 - 05.2020
Super Bowl LIV Halftime Show - Field Team Member
National Football League (NFL)
01.2020 - 02.2020
Team Lead Barista
Nordstrom
04.2016 - 03.2020
Associate of Arts - AA - Theatre/Theater
Miami Dade College
Bachelor of Arts - BA - Communication Arts
Florida International University
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