SARAH MORROW
Bellevue,WA
Overview
12
12
years of professional experience
Work History
Senior Field Marketing Manager
Coupa
01.2025 - Current
- Oversee strategy, planning, and execution for hosted events, executive engagements, and summits to drive attendance, pipeline growth, and closed-won deals.
- Develop and implement a sponsored events strategy to maximize trade show ROI through close collaboration with sales and ADR teams.
- Partner with the ABM team to create compelling 1:1 ABM programs that engage target Enterprise accounts (>$1B revenue).
- Leverage data and best practices to analyze and optimize marketing programs and plays for target accounts.
- Act as the voice of sales, advocating for their needs and aligning marketing activities accordingly.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Senior Integrated Marketing Manager
Icertis
05.2023 - 01.2025
- Directed B2B marketing strategy for a fast-growing SaaS company, delivering over 10 global campaigns annually to drive acquisition, engagement, and retention.
- Developed and executed joint go-to-market campaigns with strategic partners (e.g., SAP, Microsoft), leveraging co-branded content and MDF funds.
- Led creative content ideation efforts and defined clear metrics/KPIs for campaign success.
- Managed multi-million-dollar budgets, onboarded new vendors, and built strong partner marketing motions.
- Collaborated cross-functionally with alliance and partner sales teams to enable co-sell activities and accelerate deal cycles.
Senior Brand Marketing Manager
Icertis
07.2020 - 05.2023
- Created compelling brand narratives and partner-facing messaging frameworks.
- Allocated a $1M media budget to generate 15M+ impressions in under two months.
- Directed brand awareness campaigns instrumental in closing 10% of new business.
- Developed co-branded marketing assets and storytelling content for partner campaigns.
Senior Event Manager
Icertis
11.2018 - 07.2020
- Designed and executed high-touch marketing programs to generate sales-qualified leads.
- Coordinated 40+ corporate and partner-aligned events/tradeshows in two years.
- Increased ROI of the corporate and sponsored events program by 200% in six months.
- Delivered joint partner roundtables and integrated field campaigns to support GTM goals.
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
Event Manager
Dynamic Events
07.2016 - 11.2018
- Led event marketing, management, and sponsorship sales for Microsoft and key partners.
- Collaborated with 20+ top-tier sponsors including Platinum/Diamond-level Microsoft Ignite and Envision participants.
- Facilitated co-marketing alignment with global partners and internal teams.
Event Manager
Teleion Consulting
02.2015 - 07.2016
- Delivered event and partner marketing consulting for Microsoft Alliance Partners.
- Managed presence for clients at SAP TechEd, Microsoft Envision, and WPC.
- Aligned brand messaging with partner strategies and marketing objectives.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
Project Coordinator
Etzel Agency
08.2013 - 02.2015
- Supported experiential marketing and event production for brands like Nike, ESPN, and NASCAR.
- Led logistics for high-profile B2C and B2B activations.
Education
Bachelor of Arts -
Gonzaga University
Spokane, WA05-2012
Skills
- Product launches
- Channel marketing
- Partner Marketing
- Competitive analysis
- Marketing analytics
- Campaign management
- Sales enablement
- Strategic marketing campaigns
- Brand management
Timeline
Senior Field Marketing Manager
Coupa
01.2025 - Current
Senior Integrated Marketing Manager
Icertis
05.2023 - 01.2025
Senior Brand Marketing Manager
Icertis
07.2020 - 05.2023
Senior Event Manager
Icertis
11.2018 - 07.2020
Event Manager
Dynamic Events
07.2016 - 11.2018
Event Manager
Teleion Consulting
02.2015 - 07.2016
Project Coordinator
Etzel Agency
08.2013 - 02.2015
Bachelor of Arts -
Gonzaga University