Sarah Myres

• Solely responsible for brand PR, demonstrating adeptness in media outreach, relationship building, and strategic communication.
• Guides and ensures brand consistency and strategy across influencer and social media efforts.
• Oversees diverse partnerships, spanning advocacy, nonprofits, consumer community education, and strategic social collaborations.
• Serves as the primary rep for the brand at all consumer shows, traveling to events and showcasing our latest products to industry professionals.
• Manages the affiliate program and optimizes strategies to maximize ROI.
• Responsible for content and strategy for email and SMS marketing campaigns through Klavyio and Attentive.
• Oversees our Yotpo loyalty program, with a focus on enhancing customer loyalty and increasing repeat purchases.

• Managed end-to-end influencer campaigns using Klear, Grin, Cohley, and oversaw our full-stack influencer agency, Influential.
• Managed our affiliate programs through Rakuten and Goaffpro, driving an impressive 734% YoY revenue increase.
• Directed PR initiatives, including sample requests, shipments, media placements, and crisis management, maximizing exposure and proactively addressing a product recall.
• Developed paid and organic social strategies across multiple platforms, such as Facebook, Instagram, Pinterest, YouTube, TikTok, LinkedIn, and Amazon.
• Conducted ongoing social listening and KPI tracking, adapting strategies from results.
• Organized impactful giveaways and collaborations, establishing valuable partnerships to drive brand growth and awareness.

• Achieved 374.3% increase in Instagram audience compared to PY.
• Drove significant 20% growth in cross-platform engagement compared to PY.
• Amplified cross-platform impressions by 35.7% compared to PY.
• Boosted cross-platform engagement rate by 26.5% compared to PY.
• Successfully initiated and grew our micro-influencer program.
• Successfully started and expanded our affiliate program to include 400 affiliates.

Handles influencer campaigns for agency clients, tailoring strategies to align with brand objectives. Responsibilities encompass contract negotiation, crafting briefs, devising creative strategies, overseeing product logistics, managing content, obtaining approvals, and meticulously tracking and reporting KPIs.

Leverages my unique expertise in marketing to provide valuable insights and guidance to clients, offering in-depth consultations on industry trends, best practices, and innovative strategies to optimize their marketing efforts.