Sarah Opitz

Lead Alexa CA brand and engagement marketing for CA and MX customers, focused on onboarding, engaging, and retaining Alexa customers in CA.

• Drove collaboration across various partner teams (advertising, PR, PMs, BD) to execute omni channel marketing campaigns. Campaigns consistently achieved objectives, driving revenue, engagement, brand awareness, perception and purchase intent.
• Directly managed 10 marketing channels (owned & operated, paid), which continuously exceeded benchmarks and collectively grew +80% in impressions YoY.
• Established and optimized new marketing channels in emerging markets to reach target customers.
• Established new marketing calendar, channel intake and automated reporting to support stakeholders.
• Drove launch strategy and execution for priority Alexa features to drive customer awareness and engagement.

Senior Product Manager October 2020 – April 2021

Product Manager November 2018 – September 2020

Lead Sales and GTM for Echo family devices in CA and MX. Additionally, assumed the role of lead deals SME for all Amazon device organizations inclusive of Echo, FireTV, Kindle, Ring, Blink and Smart Home, leading the promotion strategy and execution across marquee events.

• Drove pricing and launch strategy for Echo devices in both CA and MX, delivering 9 devices at 4+ stars.
• Developed pricing / promotional strategies for Echo devices. Delivered 110-220% to annual unit goal across CA and MX.
• Developed comprehensive resources, SOPs, work-back schedules and facilitated trainings for all PMs across various organizations and created audit mechanisms. Drove compliance across teams, resulting in 0 errors through Q4 and reducing promotion execution time by 30%.

Vendor Manager January 2018 – October 2018

Brand Specialist July 2016 – December 2017

• Manager vendor performance to maximize profitability and delivered 151% to goal during annual vendor negotiations. Established new assortment model for low-ASP vendors to achieve financial and top-line objectives.
• As Deal SME for Kitchen category, drove deal strategy and execution, which resulted in Kitchen finishing with top promotional revenue across Amazon.
• Developed strategic reporting and trainings to improve deal selection and results, which drove incremental revenue throughout Prime Day and Q4. Also, hosted 16 team trainings to prep for Prime Day and Q4.