Summary
Overview
Work History
Education
Skills
Advocacy And Initiatives
Accomplishments
Languages
References
Timeline
Generic

Sarah Parsons

Burbank,CA

Summary

Award winning public relations specialist with 6 years of experience in generating and executing strategic earned media press campaigns, building and negotiating strategic partnerships with influencers and brands, crafting cohesive story-based branding, leading on-going targeted press, and managing special event PR. A passionate, positive team-based leader who thrives juggling projects with strong verbal and written communication skills.

Overview

6
6
years of professional experience

Work History

Founder & Lead Publicist

Sarah Parsons Media
01.2021 - Current
  • Received recognition for excellence in PR campaigns and client relationships.
  • Utilized a story-based approach to create bespoke PR campaigns and secure impactful media placements for clients across various sectors.

  • Compiled weekly reports detailing the progress of each PR campaign.
  • Created press releases for new products or services being offered by the company.
  • Developed creative strategies to generate buzz around upcoming product launches or special events.
  • Provided crisis management support when necessary in order to protect a client's reputation.
  • Developed and implemented public relations strategies for clients to increase their brand awareness.

Chief Operating Officer & Lead Publicist

Pink Shark PR
01.2019 - 01.2021
  • Assisted in establishing Pink Shark PR from start-up to fully fledge PR firm
  • Oversaw all company operations, communications (internal and external)
  • Account Executive for tier 1 clients, devising key strategy for client PR campaigns.

  • Developed and implemented strategies to increase operational efficiency.
  • Monitored performance metrics to ensure quality standards are met.
  • Collaborated with senior leadership on organizational objectives and initiatives.
  • Directed the daily operations of multiple departments across the organization.
  • Implemented process improvements to reduce waste and optimize workflow.
  • Negotiated contracts with vendors and suppliers for goods or services.
  • Conducted regular meetings with departmental heads to review progress.

Chief Operating Officer

Six & Up
01.2018 - 01.2021
  • Assisted in establishing Six & Up in the transition from start-up to thriving entrepreneurial training forum and online community
  • Oversaw all internal communications, designated, and ran company initiatives, hiring and on-boarding team members.
  • Developed and implemented strategies to increase operational efficiency.
  • Monitored performance metrics to ensure quality standards are met.
  • Collaborated with senior leadership on organizational objectives and initiatives.
  • Directed the daily operations of multiple departments across the organization.
  • Managed staff recruitment, training, and development processes.
  • Reviewed policies and procedures to ensure compliance with applicable regulations.
  • Negotiated contracts with vendors and suppliers for goods or services.
  • Conducted regular meetings with departmental heads to review progress.
  • Provided guidance and support for problem solving efforts.
  • Oversaw production activities from design through delivery of products or services.

Publicist

'Night, Mother' PR and Awards Campaign
  • Successfully crafted and executed award-winning campaign for film 'Night, Mother.'

Publicist

Women in Cloud
  • Initiative based publicist for community-led tech organization
  • Key focuses included: writing and reviewing organization press releases, thought-leadership articles in targeted publications from executive team, strategic partnerships to grow visibility for spotlighted initiatives, managing and securing on-going press features and placements.

Publicist

Yvey Valcin - Master Hairstylist and Salon Founder
  • Successfully crafted and managed the on-going PR campaign to generate awareness and visibility of this client's salon and personal brand.

Publicist

Warwick Saint brand launch and art exhibition
  • Successfully crafted and executed PR campaign for iconic, award-winning photographer and artist Warwick Saint for his debut art exhibition at the end of 2023.

Publicist

Grand Opening of Choice Contemporary Gallery Campaign
  • Successfully crafted and executed the PR campaign for the grand opening of Brentwood CA's first ever fine art gallery from renowned animated art dealer Ari Goldman.

Event Publicist

A.R. Rahman's 'Le Musk' Private LA Premiere
  • Successfully managed the on-site PR for Award Winning Composer A.R
  • Rahman's VR film 'Le Musk', including inviting writers from outlets such as Forbes to attend and experience the film.

Publicist

Sheila Houlahan: Award Winning Actress & Producer
  • Secured press placements to enhance Ms. Houlahan's personal brand as an accomplished actress, producer, and creator.
  • Responded promptly to inquiries from members of the press regarding clients' products or services.
  • Developed and implemented public relations strategies for clients to increase their brand awareness.
  • Cultivated relationships with media outlets, such as newspapers, magazines, radio stations, and television networks.
  • Compiled weekly reports detailing the progress of each PR campaign.
  • Coordinated interviews between clients and journalists in order to secure publicity coverage.

Education

Bachelor of Arts - Theatre/Acting

California Institute of The Arts (CALARTS)
Santa Clarita, CA
12.2014

Associates of Arts (A.A), Theatre Performance -

Sinclair Community College
12.2012

RYTT, 200 -

Yoga Vibe

Skills

  • Team Management
  • Microsoft Word
  • Google Suite
  • HubSpot
  • Canva
  • Slack
  • MuckRack
  • HARO
  • Qwoted
  • Releasd
  • Media relationship building and maintenance
  • Press Contacts
  • Account management
  • Client communication
  • Measuring press visibility and partnership engagement
  • Public speaking
  • Partnership negotiation and management
  • Building and executing public relations strategies
  • Interview coaching
  • Graphic design
  • Website design: Wix
  • Website building WordPress, Elementor, Squarespace
  • Onsite PR event management
  • Copywriting
  • Building targeted/vetted research lists
  • Crafting business proposals
  • Project Management
  • Entrepreneurial and Innovative
  • Team Leadership
  • Partnership Building
  • Start-Up Operations
  • Problem-solving abilities
  • Client Relationship Management
  • Team Collaboration
  • Self Motivation
  • Consulting

Advocacy And Initiatives

Share the Spotlight, Sarah Parsons Media, 2022-01-01, Share the Spotlight is an initiative from Sarah Parsons Media that aims to amplify up and coming BIPOC and AAPI creatives, businesses, and brands by offering pro bono PR services., InStyle, HuffPost, The List, Martha Stewart, Medium, 2.3m, 23.2k

Accomplishments

  • The Communicator Awards | May 2024.
    - Innovation & Strategic Achievement-Social Impact, Excellence, 2024.
    - Content & Marketing-Causes & Awareness, Distinction, 2024.
    - Content & Marketing-Social Responsibility, Distinction, 2024.
  • The Telly Awards | May 2024.

- SILVER WINNER: HEALTH & SAFETY — ONLINE
- SILVER WINNER: DRAMA — ONLINE
- SILVER WINNER: MEDIA & ENTERTAINMENT — SOCIAL VIDEO

- BRONZE WINNER: ADVOCACY & CAUSES — ONLINE

  • W3 Awards: Silver Award Winner | Oct, 2023.

- Social - Social Features-Best Use of Stories.

  • Anthem Awards: Gold | Feb, 2023.

- Health Partnership or Collaboration Awareness & Media Categories (For Profit)

  • Webby Award | May, 2022.

-Winner of Virtual & Remote: Entertainment and Media.

  • NAMI (National Alliance on Mental Illness), Washington | Nov, 2021.

- Media award.

Languages

English
Native/ Bilingual
French
Elementary

References

References available upon request.

Timeline

Founder & Lead Publicist

Sarah Parsons Media
01.2021 - Current

Chief Operating Officer & Lead Publicist

Pink Shark PR
01.2019 - 01.2021

Chief Operating Officer

Six & Up
01.2018 - 01.2021

Publicist

'Night, Mother' PR and Awards Campaign

Publicist

Women in Cloud

Publicist

Yvey Valcin - Master Hairstylist and Salon Founder

Publicist

Warwick Saint brand launch and art exhibition

Publicist

Grand Opening of Choice Contemporary Gallery Campaign

Event Publicist

A.R. Rahman's 'Le Musk' Private LA Premiere

Publicist

Sheila Houlahan: Award Winning Actress & Producer

Bachelor of Arts - Theatre/Acting

California Institute of The Arts (CALARTS)

Associates of Arts (A.A), Theatre Performance -

Sinclair Community College

RYTT, 200 -

Yoga Vibe

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