SARAH PEREIRA
Marketing Coordinator
Gaithersburg,MD
Summary
Marketing professional with extensive experience in graphic design, branding, and digital marketing. Skilled in social media management and communications, with a strong ability to develop engaging content and execute targeted campaigns across multiple platforms. Expertise in media relations, copywriting, and creating visually compelling marketing materials that enhance brand identity. Proven track record in driving customer engagement, increasing brand awareness, and supporting successful product launches. Adept at collaborating with cross-functional teams to achieve marketing goals and ensure cohesive messaging across all channels. Proficient in CRM tools, designs creations (Canva), social media (Facebook, Instagram, LinkedIn) and Microsoft Office (Word, Excel, PowerPoint). Fluent in English and Portuguese.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Togo Landscaping
01.2024 - 06.2024
- Increased brand awareness by designing and executing targeted marketing campaigns across multiple platforms.
- Drove lead generation by creating engaging and shareable content for social media, reaching a wider audience.
- Enhanced customer engagement through email marketing and newsletter campaigns.
- Analyzed campaign performance using data-driven insights to optimize strategies, increase ROI, and improve future content.
- Collaborated with creative teams to produce visually compelling marketing materials for both print and digital channels, and execute product launches and promotional events that aligned with business goals.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Responded to customer requests for products, services, and company information.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
Cultural Exchange Program
Au Pair Care
03.2022 - 12.2023
- Immersed in a cultural exchange program abroad, enhancing language proficiency and cross-cultural communication skills while fostering personal and professional growth in a dynamic international environment.
Customer Success Specialist
Ligamidia
07.2019 - 11.2021
- Improved customer satisfaction by quickly addressing concerns and streamlining onboarding processes for faster services.
- Boosted customer retention through proactive follow-up and relationship-building strategies.
- Leveraged in-depth product knowledge to provide expert recommendations and enhance customer experience.
- Enhanced team productivity by introducing new support tools and facilitating effective communication.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
- Managed social media accounts, engaging with followers and creating loyal brand community.
Marketing Specialist
Arprex
10.2018 - 07.2019
- Increased brand awareness and website traffic by executing marketing campaigns across platforms, implementing SEO best practices, conducting keyword research, and optimizing content for search engine visibility.
- Drove customer engagement and brand loyalty by developing and distributing compelling social media content.
- Designed content strategies that aligned with audience interests, fostering stronger connections and interaction.
- Developed marketing materials, including brochures, banners, ads, and email templates, to support product launches, events, and promotional campaigns.
- Ensured consistent branding and messaging across all assets.
- Empowered the sales team by designing persuasive sales collateral that accurately communicated key product benefits, features, and value propositions.
- Provided the team with tools that helped drive conversions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Marketing Assistant
Suzano Shopping Mall
05.2016 - 05.2018
- Increased brand awareness through targeted marketing campaigns, event participation, and trade show organization.
- Collaborated with graphic designers to create visually appealing content and materials.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
- Contributed to product launches, coordinating logistics and promotional activities for successful market entry.
- Organized and executed promotional events to strengthen community relations and brand awareness.
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
Education
Bachelor's degree - Marketing, and Advertising
University of Mogi das Cruzes
01.2019
Business Administration Certificate -
ETEC
01.2014
Skills
- Social media management
- Digital marketing
- Customer research
- Analytics and SEO
- CRM management
- Time management
- Graphic design
- Copywriting
- Direct mail campaigns
- Database management
- Business administration
- Vendor relations
- Marketing material design
Languages
Portuguese
Native or Bilingual
English
Full Professional
Timeline
Marketing Specialist
Togo Landscaping
01.2024 - 06.2024
Cultural Exchange Program
Au Pair Care
03.2022 - 12.2023
Customer Success Specialist
Ligamidia
07.2019 - 11.2021
Marketing Specialist
Arprex
10.2018 - 07.2019
Marketing Assistant
Suzano Shopping Mall
05.2016 - 05.2018
Bachelor's degree - Marketing, and Advertising
University of Mogi das Cruzes
Business Administration Certificate -
ETEC
Personal Information
Title: MARKETING COORDINATOR | SOCIAL MEDIA SPECIALIST
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