Marketing Copywriter
HNI Workplace Furnishings
- Led creation of persuasive, brand-aligned content across a wide variety of marketing materials, including digital ads, product catalogs, brochures, email campaigns, public relations, and website copy.
- Formatted copy to align with project-specific guidelines.
- Increased brand awareness by creating compelling marketing copy for various digital and print campaigns.
- Enhanced email marketing performance by crafting engaging subject lines and persuasive body copy.
- Worked closely with sales teams to develop case studies highlighting customer successes which led to an increase in client acquisition.
- Optimized landing page content, resulting in improved user experience and higher conversion rates.
- Crafted long-form blog posts that educated readers on industry trends, generating increased website traffic and audience engagement.
- Developed product descriptions that effectively showcased features and benefits, driving sales growth.
