Sarah Polonsky

Work History

Various

Sony Music Entertainment: Provided marketing and public relations services for artists and releases
BlackBook: Strategized and delivered timely, culturally-relevant content for the New York lifestyle news publication
Betty Confidential: Produced nationally syndicated radio segments/podcasts and web content
Page Six: Researched and wrote items daily for the New York Post society column
National Enquirer: Broke celebrity scoops and reported up-to-the-second entertainment news

The Portugal News

01.2021 - 12.2023

Launched the Lisbon office for Portugal's leading expat and tourist publication
Strengthened content through proofreading and editing
Promoted and marketed works through social media platforms
Enabled more informed decision-making among stakeholders through the production of informative whitepapers, reports, and presentations
Maximized audience reach by strategizing and executing targeted email marketing campaigns
Customized brand message to reach and capture target audience interest and drive engagement
Produced original, creative content for promotional advertisements and marketing materials

Selina

01.2019 - 11.2023

Developed a marketing-focused print magazine for Selina, a dynamic hospitality group catering to digital nomads across 100 worldwide locations
Established editorial direction and publication policies and procedures and monitored and maintained functional consistency
Managed budget allocation for editorial projects, ensuring optimal use of resources and cost-effective strategies
Maintained open lines of communication between departments to ensure seamless collaboration on cross-functional initiatives.
Acquired in-depth knowledge of content areas to provide effective edits
Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions
Edited and revised wide array of content for accuracy, clarity and consistency
Prioritized timely delivery of articles by adhering to strict deadlines while maintaining high-quality output
Developed strong relationships with industry experts, conducting interviews and securing exclusive content for the publication

DJ Magazine

01.2013 - 11.2018

Launched the world's most seminal specialist dance music publication in North America
Acquired and managed a team of all-star designers, writers, editors and photographers to take the print and digital magazine from quarterly to monthly (in 2014) as the demand for such rapidly grew
Led institution to unprecedented audience growth and reinvention through high-impact data-rich strategies, revitalized programming, creative marketing/communications, digital interface and team culture advancement
Delivered 150% on sales targets for five consecutive years; customizing multi-pronged and comprehensive marketing strategy resulting in unprecedented revenue streams. Talent acquisition for large-scale festivals, live events, streams, cover/feature stories, as well as contract terms, vendor and location selection
Multitasked project deadlines, budgets, editorial calendars (digital + print), RFPs, photo shoots, global video coverage, writing and editing from the top down through to completion stage
Cultivated and managed relationships with key clients, vendors, and community partners
Coordinated cross-functional teams to produce high-quality print and digital publications within tight deadlines.
Mentored junior editors and provided constructive feedback on their work, fostering professional growth

Vibe Media

06.2012 - 01.2013

Responsible for integrating the multi-billion-dollar genre Electronic Dance Music (EDM) into VIBE, (the 25-year-running publication known for covering mainly urban music) digital, print and video arenas; writing and commissioning 7-10 web posts per day; features for print, and notable cover stories with some of the biggest names in music
Proposed and executed winning integrated marketing strategies and multi-pronged storytelling campaigns that landed VIBE highly profitable brand partnerships (notable accounts from 7UP, Jack in the Box to SLS Hotels)
Managed project deadlines, publishing calendars, commissioned all stories, photo shoots, video coverage and monitored milestones through to completion stage
Organized and spoke at industry-facing conferences and panels as well as talent acquisition for editorials, live events; contract terms, vendor and location selection
Led team of editors in creating engaging content to drive subscription growth
Developed editorial calendar to ensure timely publication of high-quality articles
Managed team of writers and junior editors to deliver accurate and engaging content

Harris Publications Inc. Elektro Magazine, ElektroDaily.com

11.2010 - 05.2012

Oversaw content strategy for Elektro, a website and quarterly print magazine dedicated to electronic dance music
Managed editorial calendar and budget to ensure brand success
Utilized relationships with PR, marketing, and talent teams to acquire and promote content
Selected relevant images to accompany content for maximum impact
Collaborated with marketing teams to create engaging promotional materials that increased readership
Led departmental meetings to align creative output behind singular editorial voice
Utilized SEO techniques to optimize content for search engine rankings
Posted and promoted articles on social media platforms to engage target audience.
Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content

Send The Trend

02.2008 - 7 2011

Created fashion blog for eCommerce startup, selling accessories curated by fashion designer Christian Siriano
Wrote scripts and produced fashion segments for 'NBC Nonstop'
Utilized Comscore, Google Analytics to track SEO, Unique Visitors, registrations, purchases derived from the blog, as well as ROI
Managed social media networking and link partnerships for giveaways and traffic sharing
Oversaw editorial calendar, enforced deadlines and production process for site updates
Commissioned and trained writers in best practices to produce articles and product copy
Managed merchandizing for weekly influx of fashion accessory lines
Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns
Compared agency and vendor marketing expenses against established budgets
Wrote, proofed and approved production and printing drafts of promotional material.
Developed comprehensive editorial calendars, aligning content strategy with business objectives.