Sarah Prinster
Summary
Dynamic marketing leader with a proven track record at Sentient Energy, enhancing brand visibility and driving a $150 million pipeline through expert lead generation and strategic planning. Skilled in data analytics and persuasive communication, adept at fostering business development and digital marketing innovations. Achieved over 300% company growth, demonstrating exceptional attention to detail and creative prowess.
Overview
33
33
years of professional experience
Work History
Clear Summit Marketing
08.2023 - Current
- Company Overview: Clear Summit Marketing provides product and technical marketing, product strategy, product management, outbound marketing, event planning and support, lead generation, social media strategy and go-to-market support for high tech software companies at every stage of their growth
- Current clients include early-stage AI-Powered Drug Discovery Platform for Pharmaceutical and Biotech Companies and Industrial Wireless Sensors Technology Companies
- Clear Summit Marketing provides product and technical marketing, product strategy, product management, outbound marketing, event planning and support, lead generation, social media strategy and go-to-market support for high tech software companies at every stage of their growth
- Current clients include early-stage AI-Powered Drug Discovery Platform for Pharmaceutical and Biotech Companies and Industrial Wireless Sensors Technology Companies
Vice President of Marketing
Trackonomy Systems
10.2022 - 07.2023
- Company Overview: Trackonomy is a technology and solutions company with a breakthrough platform focused on enabling true end-to-end visibility and monitoring of supply chain and industrial operations
- Defined the corporate strategy to launch Trackonomy in the Industrial Market
- Responsible for all product and corporate messaging, positioning, branding, and image
- Sales support including customer presentations and relations to meet and exceed revenue goals
- Designed and created sensor, tag, gateway and customer product labels
- Trackonomy is a technology and solutions company with a breakthrough platform focused on enabling true end-to-end visibility and monitoring of supply chain and industrial operations
Senior Director of Marketing
Sentient Energy
02.2018 - 10.2022
- Company Overview: Sentient Energy, a Koch Engineered Solutions company, is the premier provider of intelligent sensing, data analytics, optimization and control technologies for the distribution grid
- Sentient Energy provides the industry’s only Grid Analytics System that covers the entire distribution network with quickly deployed intelligent sensors and analytics that identify and analyze potential faults and other grid events
- Defined and managed all product and corporate messaging, positioning, branding, and image
- Defined and executed press relation activities
- Developed the lead generation engine from zero leads to over 5,000 for a $150 million pipeline
- Built all web, videos, webinars and outbound tools from scratch
- Responsible for lead generation activities: Salesforce.com, eMail campaigns etc
- Defined event strategy and managed seminars and trade shows
- Sales support to grow a $20 Million dollar company to $75 million
- Developed all outbound corporate communication and messaging
- Sentient Energy, a Koch Engineered Solutions company, is the premier provider of intelligent sensing, data analytics, optimization and control technologies for the distribution grid
- Sentient Energy provides the industry’s only Grid Analytics System that covers the entire distribution network with quickly deployed intelligent sensors and analytics that identify and analyze potential faults and other grid events
Clear Summit Marketing
03.2017 - 01.2018
- Company Overview: Clear Summit Marketing provides product and technical marketing, product strategy, product management, outbound marketing, event planning and support, lead generation, social media strategy and go-to-market support for high tech software companies at every stage of their growth
- Clear Summit Marketing provides product and technical marketing, product strategy, product management, outbound marketing, event planning and support, lead generation, social media strategy and go-to-market support for high tech software companies at every stage of their growth
Vice-President of Marketing
Smart Wires, Inc.
03.2016 - 02.2017
- Company Overview: Smart Wires is the industry leader in designing and manufacturing advanced power flow control technology for electric transmission systems
- Responsible for the corporate and product marketing strategy
- Defined and executed press relation activities
- Responsible for lead generation activities: Salesforce.com, eMail campaigns etc
- Defined event strategy and managed seminars and trade shows
- Smart Wires is the industry leader in designing and manufacturing advanced power flow control technology for electric transmission systems
Vice-President of Marketing
Apprion, Inc.
07.2006 - 02.2016
- Company Overview: Apprion provided intelligent, industrial applications and services for the process manufacturing industry
- Defined and managed all product and corporate messaging, positioning, branding, and image
- Managed key channel partnerships and business development opportunities
- Sales: Executive representative for top accounts and sales support
- Defined and executed all press relation activities
- Responsible for all lead generation activities: Inside sales team, Salesforce.com, eMail campaigns etc
- Collaborated with engineering to define and manage product strategy
- Created all sales tools: demos, features and benefits, and messaging
- Defined, wrote and produced all product collateral
- Event coordinator for all seminars and trade shows
- Apprion provided intelligent, industrial applications and services for the process manufacturing industry
Director of Marketing
Savi Technology, Inc.
02.2001 - 06.2006
- Company Overview: Savi Technology provides supply chain asset management, security and collaboration software that is uniquely integrated with automatic data collection and identification systems to provide real-time logistics solutions
- Defined and managed all corporate and product messaging/positioning, branding, and image
- Created all sales tools: demos, features and benefits, competitive analysis, pricing and messaging
- Event coordinator for all seminars, trade shows, and sales training seminars
- Developed product content for corporate marketing materials, sales tools, and web site
- Savi Technology provides supply chain asset management, security and collaboration software that is uniquely integrated with automatic data collection and identification systems to provide real-time logistics solutions
Director of Product Management
NetObjects, Inc.
01.2000 - 02.2001
- Company Overview: NetObjects, Inc
- Was the pioneer web-based software company for site-oriented web site building products
- Managed product management team to define market requirements, manage engineering efforts and launch next generation of Collage product line
- Product manager for Java component technology for visual web application development
- NetObjects, Inc
- Was the pioneer web-based software company for site-oriented web site building products
Senior Technical Marketing Manager
NARUS, Inc.
08.1999 - 01.2000
- Company Overview: Pre-IPO startup software company providing Internet Business Infrastructure Solutions with IP traffic mediation and IP intelligence
- Pre-IPO startup software company providing Internet Business Infrastructure Solutions with IP traffic mediation and IP intelligence
Product Marketing Manager & Product Manager
Brio Technology, Inc.
01.1996 - 08.1999
- Company Overview: The leading provider of business intelligence solutions for the enterprise
- Technical Field Sales Support
- Created demos and technical literature for the following partner relationships: Hyperion, Informix, Microsoft, Oracle, PeopleSoft and SAP
- Designed user interface and product definition for multi-dimensional integration of MS SQL Server 7.0 for OLAP services, Hyperion Essbase, and Informix Metacube
- The leading provider of business intelligence solutions for the enterprise
Senior Account Associate for Data Systems Support
A.C. Nielsen
Deerfield, USA
01.1995 - 01.1996
- Company Overview: Global leader in the marketing research and information data industry specializing in Household Panel and Scanner Data with an annual revenue of $1.3 Billion
- Global leader in the marketing research and information data industry specializing in Household Panel and Scanner Data with an annual revenue of $1.3 Billion
Tax Product Manager and Client Representative
GMI Software, Inc.
Chicago, USA
01.1992 - 01.1995
- Company Overview: Global AS/400 based software company providing back system accounting software for the futures and commodities exchanges
- Global AS/400 based software company providing back system accounting software for the futures and commodities exchanges
Education
MBA - International Marketing
University of San Francisco
05.2000
BBA - Computer Science/MIS
University of Notre Dame
South Bend, IN05.1991
Skills
- Sales and marketing
- Data analytics
- Verbal and written communication
- Lead generation
- Event management
- Media relations
- Digital marketing
- Creative and website development
- Outbound marketing
- Attention to detail
- Business development
- Software development
- Strategic planning
Other
- Member – ACIT/TCC Chemical Association
- Member – Industrial Internet Consortium
- Member – Cigre
- Member - EEI
- Award Winner – Top 10 Marketing Women in IoT
- Board Member – Boys and Girls Club North Lake Tahoe
- Vice President of the Board – Girls on the Run North Lake Tahoe
Accomplishments
- Top 10 Marketing Women in IoT 2015 - Industrial Dive
- Sales and Marketing Team Leadership Award 2019 - Sentient Energy
Timeline
Clear Summit Marketing
08.2023 - Current
Vice President of Marketing
Trackonomy Systems
10.2022 - 07.2023
Senior Director of Marketing
Sentient Energy
02.2018 - 10.2022
Clear Summit Marketing
03.2017 - 01.2018
Vice-President of Marketing
Smart Wires, Inc.
03.2016 - 02.2017
Vice-President of Marketing
Apprion, Inc.
07.2006 - 02.2016
Director of Marketing
Savi Technology, Inc.
02.2001 - 06.2006
Director of Product Management
NetObjects, Inc.
01.2000 - 02.2001
Senior Technical Marketing Manager
NARUS, Inc.
08.1999 - 01.2000
Product Marketing Manager & Product Manager
Brio Technology, Inc.
01.1996 - 08.1999
Senior Account Associate for Data Systems Support
A.C. Nielsen
01.1995 - 01.1996
Tax Product Manager and Client Representative
GMI Software, Inc.
01.1992 - 01.1995
MBA - International Marketing
University of San Francisco
BBA - Computer Science/MIS
University of Notre Dame
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