Sarah Ratliff

• Consulted with clients on business issues and developed innovative proposals.
• Regularly updated and edited content for client websites, emails, and other marketing collateral
• Overhauled lifecycle strategy for client and increased click rates from average of 3% to 8%
• Setup GA4 for clients and created dashboards for reporting

Clients personally managed: McGee & Co, Algenist, ZIIP Beauty, Kardiel, Maxfield Los Angeles. Consult provided to Silpada Jewelry & The Sill.

• Maintained the P&L carrying an average of $185k monthly recurring revenue; responsible for overall financial oversight
• Doubled average client retention rate in 6 months by overhauling client experience training
• Created onboarding processes for new hires and designed 8-week strategy boot camp and networking cohort
• Led training for CRO; doubled client’s ECR from y/y average by restructuring site flow and merchandising
• Spearheaded sales; provided sales team with training, resources, and eliminated excess processes that slowed down close rates

Director, Client Strategy - Oct. 2021-April 2022

• Managed team within strategy department with around 50-80 clients while managing own clients (~$45k in recurring revenue) with average client lifetime of 11 months
• Spearheaded training on retention and LTV; strategy for own client drove 112% increase in repeat customer rate y/y
• Led ad-creative strategy and consulted on customer journeys on-site for clients; resulted in one client’s Memorial Day sale performing +26% y/y and delivered 8x ROAS on six-figures of media budget
• Closed new business by conducting audits and scoping calls; cross-sold existing clients to other channels
• Coordinated with customer success on escalations and improvements within engagement processes

Digital Strategist + Fractional CMO- Feb. 2021-Oct. 2021

• Managed book of business worth on average $50k per month; maintained above-average retention rates
• Crafted media plans for clients; oversaw client media budgets up to seven figures and execution of campaigns across cross teams
• Planned seasonal, promotional, holiday (Black Friday), and evergreen omnichannel campaigns
• Served as account lead and was responsible for overall satisfaction; coordinated all cross teams on marketing activities and execution

Mozaic is the leader of outdoor made-to-order pillows and cushions on platforms like Overstock.com, Wayfair, Walmart, Home Depot, and Lowe’s

• Managed raw materials budget over $1M annually; created demand forecast multiple distribution channels based on previous sales and consumption
• Prevented stockouts of best-selling skus and increased overall sales for underperforming products
• Provided direction to media buyers on product performance and strategy; increased overall revenue diversification amongst assortment

Clients personally managed: Baltic Essentials, Mad Viking Beard Co, Beastgrip, SprinklePop, and Parken Jewlery

• Managed ~7 clients on channels including Meta, Pinterest, Snapchat, and Google, driving over seven figures in revenue; accountable for annual media budgets over six-figures
• Media planned for clients for evergreen and promotional sales; coordinated with internal teams on execution
• Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
• Lead ad creative and copy strategy for clients; refreshed content to improve client from 1x at figures to 3x at six figures in 9 months
• Spearheaded email strategy and implementation for all clients using tools like Klaviyo, Mailchimp, and Hubspot
• Managed CRO for certain clients; oversaw merchandising, ensured promotional treatments were accurate

• Responsible for paid lead acquisition on Google Ads; saw cost per lead drop 25% within three months of management
• Initiated customer insights review using NPS data, and provided analysis to C-Suite resulting in long-term-contract with firm's largest client
• Managed company blog; ideated and wrote articles while also overseeing output from internal copywriters

• Headed implementation of new website; wrote all web copy, and coordinated with contractors for design
• Established organic social presence; grew Instagram following from 0 to 5000 followers within three months
• Led brand strategy development; executed implementation resulting in key customer acquisition (Acme Brick, Boral Brick)