Summary
Overview
Work History
Education
Skills
Certification
Timeline
Personal Information
Industry Expertise
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Sarah Richmond

Sarah Richmond

WI

Summary

Seasoned Senior Paid Media Planner/Buyer professional with competency in developing and executing media plans. Strong analytical and project management skills. Successful in meeting new challenges and finding effective solutions.

Overview

24
24
years of professional experience
1
1
Certificate

Work History

Freelance Media Buyer

CMRignite
05.2024 - 01.2025
  • Executed broadcast media campaigns for federal government agencies
  • Oversaw $1.5 million sponsorship, coordinating efforts between the creative team and vendors
  • Bought broadcast across multiple markets nationwide
  • Secured added value and on-air promotional opportunities

Senior Media Planner/Senior Consultant 2, Digital

Protiviti (formerly R2integrated)
08.2022 - 03.2024
  • Oversaw media initiatives for healthcare and higher education, fostering client relations and cultivating vendor partnerships
  • Optimized media mixes by regularly analyzing campaign performance metrics and making data-driven adjustments
  • Proficiently manage Facebook campaigns with $50k/monthly budgets to optimize client visibility and engagement
  • Managed multimillion-dollar budgets on national scale for efficient media buying and placement, maximizing return on investment
  • Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.

Senior Media Strategist

Core Creative, Inc.
02.2013 - 08.2022
  • Pioneered establishment of media department at Core Creative
  • Devised comprehensive media strategies and budgets to amplify client exposure.
  • Executed all media acquisitions for agency, skillfully negotiating rates and value-add.
  • Conducted research on emerging media trends and consumer behaviors
  • Collaborated closely with creative and account teams to execute and launch campaigns across diverse sectors.
  • Managed multiple client accounts simultaneously, from B2B to B2C, ensuring timely delivery of high-quality work on all projects.
  • Developed comprehensive post-campaign reports highlighting successes achieved through various tactics included in each strategy devised during the planning stage.
  • Streamlined internal processes by creating templates for essential documents like insertion orders, flowcharts, and reporting spreadsheets.
  • Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.

Media Planner/Buyer

Zizzo Group
02.2001 - 01.2013
  • Formulated tailored media strategies and budgets for range of clientele
  • Negotiated and structured cost-effective media plans to maximize client ROI
  • Ensured accuracy and compliance of media invoices, securing make-goods as necessary
  • Trafficked print, digital, broadcast, and outdoor creative assets to media channels
  • Established strong working relationships with key external partners such as publishers, broadcasters, and digital platforms

Education

Bachelor of Arts -

UW Oshkosh
Oshkosh, WI

Skills

  • Media Planning and Buying
  • Target Audience Identification
  • Competitive Analysis
  • Media Mix Optimization
  • STRATA

Certification

LinkedIn Marketing Solutions Fundamentals

Timeline

Freelance Media Buyer

CMRignite
05.2024 - 01.2025

Senior Media Planner/Senior Consultant 2, Digital

Protiviti (formerly R2integrated)
08.2022 - 03.2024

Senior Media Strategist

Core Creative, Inc.
02.2013 - 08.2022

Media Planner/Buyer

Zizzo Group
02.2001 - 01.2013

Bachelor of Arts -

UW Oshkosh

Personal Information

Title: Senior Media Planner

Industry Expertise

  • Media Planning & Buying (Strata)
  • Digital Strategy
  • Negotiations
  • Analytics & Performance Reporting

Personal Information

Title: Senior Media Planner/Buyer

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Sarah Richmond