Sarah Rodrigues De Barros

• Conduct in-depth qualitative sessions focused on behavioral patterns, emotional dynamics, and decision-making processes across diverse populations.
• Specialize in structured interviewing and translating complex human experiences into meaningful insights. Built and engaged an educational community of 20K+ by communicating behavioral knowledge in accessible ways and observing audience engagement patterns.
• My work centers on understanding human needs, cognitive diversity, and behavioral processes to improve communication, experiences, and outcomes.

• Led end-to-end product research and development cycles for a sensory-focused DTC brand.
• Conducted iterative qualitative testing, ingredient validation, and real-world user feedback loops.
• Designed and executed sensory validation processes for product usability, perception, and emotional impact.
• Translated consumer feedback into refined product positioning and brand messaging strategies.
• Managed cross-border sourcing, small-batch production, and direct-to-consumer testing.
• Applied behavioral insight to guide storytelling, customer engagement, and product launches.
• Key Skills Applied: Product Research, Consumer Insight, Iterative Testing, Brand Positioning, User Validation

Supported daily business operations across administrative, logistical, and client facing activities. Coordinated workflows, assisted with vendor management, purchasing, payments, and documentation processes. Handled client communication, scheduling, and sales support, including order processing and invoicing. Coordinated shipping logistics and contributed to task organization, internal communication, and operational workflow oversight across different areas of the business.