Sarah Roman

Communications leader at a Destination Marketing Organization. Company reorganized two months after start date with approximately 1/3 of Admin staff leaving.

• Crafted & executed fast-paced communication strategies both internally & externally
• Introduced AI (Grammarly & Beautiful AI) to the organization, training colleagues on use
• Wrote CEO communications designed to raise personal & company profile; managed media inquiries
• Represented Napa's hospitality industry on Board of Directors subcommittees for three trade/community organizations (Great Wine Capitals, Napa Valley Vine Trail, Napa Valley Transit Authority).

Senior-most manager for a global B2B relocation start-up, prioritizing and executing operational initiatives & programs across departments. Promoted off-cycle due to stellar team performance & adaptable leadership.

• Scaled teams and executed fast-paced expansion in new markets. Hired, onboarded & provided ongoing support to 50+ remote, customer facing roles across the US and worked cross-functionally to launch three new markets
• Created & enabled business operations strategies, using data analytics tools to problem solve & influence C-Suite decisions
• Identified weakness in the oversight process relating to customer satisfaction & onboarding; pitched & built a new Voice of the Customer reporting method by aggregating data in easy-to-read dashboards. Gathered feedback across departments, keeping stakeholders informed on testing, completion & implementation
• Project managed launch of new Ops job position; promoted five team members internally to fill roles. Set & measured team against KPIs, defining critical metrics, conducting quarterly reviews, and ensuring successful outcome
• Consistently ranked as #1 performer amongst management team, exceeding monthly goals 91% of the time
• Strategized & operationalized over $1M in billings in 2022, across five US markets
• Audited employees for efficiency ratios; trained managers & consultants on time-saving techniques
• Owned & implemented pilot program with the world’s largest tech companies. Crafted post sale operations strategy for large accounts
• Ideated, delegated & sourced collateral for C-Suite communications, breaking down complex sales data and clearly communicating the company’s rapidly evolving technology. Collaborated with COO, CTO & Directors on content designed to improve company culture
• Partnered with L&D team to build out new training materials (e-Learning modules & Knowledge Base articles)

Booked and produced events for a theater and multi-purpose space within two of WeWork's most profitable buildings

• Managed events from sales to execution
• Clients varied from talent agencies to 2020 Presidential candidates
• Created newsletters and prepared content for publication using browser-based content management systems.

• Survivor" (CBS): Filmed & interviewed cast in Fiji for TV's longest running competition reality show
• Directed up to 5 camera crews (3 people each) to capture live storylines
• Who is America?" (Showtime): Cast political figures for Sasha Baron Cohen's Emmy-nominated show
• Pitched targets directly to Executive Producers, advising on scripts & filming logistics
• KNBC" (NBC News) & "The Nightbeat" (CBS News): Created content for two different network television shows aimed at attracting regional audiences and generating multi-million dollar revenue through advertising and sponsorships.

Led Public Relations department for social impact, e-commerce company with a National Geographic Society partnership

• Managed global, cross-functional teams to produce multimedia content and service projects
• Used extensive media connections to garner placements in national publications and television spots.

Organized/executed monthly fitness & travel events for up to 30 people across CA and Costa Rica, with up to a 90% gross profit margin

• Negotiated with venues and vendors to host or sponsor events; hired contractors to lead retreats
• Led marketing campaign on social media to drive event sales.

Managed news programs consistently rated #1 in morning, afternoon and evening for station that dominates in the #2 market in the US

• Led and produced 25+ person news team to 2 Emmy Awards (Red Cross Telethon & KTLA Morning Show). Earned 3rd Emmy for writing during breaking news
• Built & managed new 3-hour weekend show, handpicking staff & content offerings
• Grew ratings from 0.0 to 2.1 in Households, besting all other newscasts at same hour
• Reported on Silicon Valley, informing viewers on technology in development and how it could impact their lives
• Strategically innovated content solutions during tech equipment failure, problem solving in real time.
• Coordinated and supervised multiple teams during all phases of television production.