Sarah Rose
Roseville,CA
Summary
Dynamic and results-oriented professional with a passion for embracing new challenges. Demonstrated success in program management and executing campaign initiatives. Experienced in B2B sales strategies, project management, demand generation, and high-velocity marketing. Highly skilled in process optimization with a knack for prioritization.
Overview
12
12
years of professional experience
Work History
Campaign Activation and Localization Manager
Cisco Systems, Inc.
Remote
04.2024 - Current
- Worked collaboratively with stakeholders to streamline localization strategy, ensuring efficient workflow from request creation to activation.
- Managed handoff of campaign assets to activation stakeholders through the utilization of Cisco tools for organizing, documenting, and localizing assets.
- Contributed to brainstorming sessions for process improvement and activation.
- Led a Brown Bag series pilot of informative sessions for the Integrated Marketing team, of functional and operational areas for educational purposes
Global Campaign Program Manager
Cisco Systems, Inc.
Remote
05.2022 - 04.2024
- Supported programs from launch to completion, collaborating cross-functionally for successful implementation.
- Led and owned campaign operations, ensuring team organization and timely execution.
- Facilitated team meetings, coordinated quarterly campaign plans, and documented key elements, delivering program milestones cross-functionally.
- Championed continuous improvement initiatives, incorporating best practices into program operations.
- Worked alongside Brand and Events teams in the successful execution of the Reimagine Applications campaign at Cisco Live US.
Sr. Marketing Program Manager
Quartile
Remote
03.2021 - 01.2022
- Led HubSpot implementation, optimizing web templates for improved SEO/PPC efficiency.
- Co-developed strategic initiatives and executed tactics for continuous improvement in a high-growth environment.
- Managed vendor relationships to build programs and adapt business strategies to trends.
- Contributed to the development of impactful enablement materials for direct and partner sales efforts.
Marketing Program and Operations Manager
Certent, Inc - insightsoftware
Remote
01.2019 - 03.2021
- Managed 30+ weekly projects, overseeing end-to-end campaign deliverables.
- HubSpot Admin responsible for managing list uploads, ensuring data, overseeing lead routing, and creating dashboards to track and manage lead flow.
- Managed relationships and project status with agencies, graphic artists, and vendors.
- Collaborated with web development team to improve user experience on WordPress.
- Received Service Above Self Award in Q2, 2020.
Senior Manager of Sales Development
Certent Inc.
Roseville, CA
03.2018 - 01.2019
- Built an inbound and outbound SDR team from the ground up.
- Identified inefficiencies in existing operations and implemented strategic process improvements to boost productivity and profitability.
- Celebrated successes and inspired team to succeed in a competitive environment, contributing to effective sales campaigns.
Senior Manager of Sales Development
Act-On Software
Roseville, CA
07.2014 - 03.2018
- Led a team of US and EU SDRs, focusing on inbound sales efforts and pipeline development.
- Recruited, hired, and onboarded over 40 SDRs; conducted regular training to improve prospecting and lead qualification skills.
- Revamped the EU SDR team, achieving a turnaround in 45 days.
- Led the team in a record-breaking year in 2017 with over 2700 appointments booked, $27k in new business pipeline, and $5M in new bookings.
- Developed SDR Playbook and Inside Sales strategies, enhancing team success.
- Awarded 2016 SDR Manager of the Year and President's Club achiever.
Sales Development Representative
Act-On Software
Roseville, CA
01.2013 - 07.2014
- Prospected, qualified, and scheduled sales-qualified appointments, creating new pipeline opportunities for Regional Sales Managers.
- Achieved consecutive accolades including SDR Rookie of the Quarter (Q1 '13), SDR of the Quarter (Q3 '13), and ultimately, earning recognition as SDR of the Year ('14).
Education
Bachelor of Arts - Organizational Communications
California State University, Sacramento
05.2011
Skills
- Project Management
- Process Improvement
- Time Management
- Problem-Solving
- Effective Communication
- Cross-Functional Collaboration
- Operations Management
- Marketing Strategy Development
- Documentation And Reporting
- A/B Testing
- Lead Generation
- CRM Software (eg, HubSpot, Salesforce, NetSuite)
- Marketing Automation (HubSpot, Act-On Software)
- Data Automation/Tracking
References
References available upon request.
Timeline
Campaign Activation and Localization Manager
Cisco Systems, Inc.
04.2024 - Current
Global Campaign Program Manager
Cisco Systems, Inc.
05.2022 - 04.2024
Sr. Marketing Program Manager
Quartile
03.2021 - 01.2022
Marketing Program and Operations Manager
Certent, Inc - insightsoftware
01.2019 - 03.2021
Senior Manager of Sales Development
Certent Inc.
03.2018 - 01.2019
Senior Manager of Sales Development
Act-On Software
07.2014 - 03.2018
Sales Development Representative
Act-On Software
01.2013 - 07.2014
Bachelor of Arts - Organizational Communications
California State University, Sacramento