Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Sarah Rushton

Sarah Rushton

Meridian,ID

Summary

I am a catalyst for change in the sales domain, blending a sophisticated understanding of market dynamics with a personable leadership style. My success as an Executive Vice President of Sales is underpinned by thorough professionalism and an unwavering commitment to operational excellence. I foster team unity, driving collective achievement through actionable insights and a detail-oriented approach. Under my leadership, sales performance reaches new heights, defined by loyalty, efficiency, and innovation.

Overview

15
15
years of professional experience

Work History

Executive Vice President Of Sales

Bridge Home Health and Hospice
, CA
04.2023 - Current

- Orchestrated a comprehensive reorganization within the sales department, coupled with the introduction of a novel bonus framework concentrating on cost per admission.

- Leveraged advanced analytics to pinpoint potential growth opportunities in diverse markets.

- Transformed sales onboarding and training regimen leading to enhancements in employee retention rates

- Devised and executed strategic sales initiatives, surpassing revenue targets and achieving agency admission goals.

- Evaluated the marketing potential of existing locations, meticulously considering statistical data and expenditures.

- Established and enforced policies and procedures governing all facets of Sales Department operations.

- Fostered robust communication channels between the sales team and various departments within the organization.

- Developed sales budgets and conducted regular reviews of financial statements to ensure departmental adherence to budgetary guidelines.

- Collaborated closely with departmental leaders to define organizational goals, strategic plans, and objectives.

- Demonstrated adeptness in managing multiple responsibilities while maintaining adaptability and flexibility.

Regional Vice President Of Business Development

Enhabit Home Health & Hospice
, ID, UT, NM, CO, NV, WY, MT
05.2021 - 04.2023
  • Conducted regular meetings with division managers to review performance and provide guidance.
  • Developed and implemented strategies to increase regional sales volume.
  • Analyzed financial data and prepared comprehensive reports for executive review.
  • Oversaw the development of budgets, forecasts, and business plans for each region.
  • Managed recruitment activities to ensure adequate staffing levels within the region.
  • Monitored competitor activity to stay abreast of industry trends and developments.
  • Ensured compliance with all applicable laws, regulations, policies, procedures.
  • Established performance metrics that tracked progress toward goals across multiple regions.

Director of Marketing and Business Development

Frontier Home Health & Hospice
, ID, MT, WY, CO, AK, WA
02.2020 - 08.2021
  • Analyzed data to identify trends, market strategies, and areas of improvement
  • Led cross-functional teams in the development of new programs, services, and business models
  • Managed a team of sales professionals to achieve aggressive goals for growth and profitability
  • Collaborated with various departments to ensure successful execution of initiatives
  • Increased revenue from $32m to $50m
  • Maintained relationships with joint venture hospital partners as a board member
  • Analyzed financial data to develop budgets, forecast sales, and evaluate performance against key metrics
  • Assisted in preparing company to sell
  • Doubled the projected valuation of company within 1 year
  • Maintained 10% or lower turn over rate on sales team

Equity Partner and Managing Member

Healthy Living Network
, ID, NV
02.2018 - 02.2020
  • Built and supported successful clinical, operational, and sales teams in all managed locations.
  • Grew patient census from 0 to 75 in 8 months in a highly competitive market
  • Utilized problem-solving techniques to identify solutions for complex industry challenges
  • Implemented improvements in processes and services to prevent future problems
  • Recruited, hired and trained all Denovo staff
  • Successfully attained state licensing and passed CHAP federal accreditations for all 4 Denovos in 8 months
  • Collaborated with other departments within the company to ensure efficient service delivery and compliance
  • Maintained positive and productive relationships with community partners
  • Monitored P&L’s, KPIs, and daily performance metrics of each location

Home Health and Hospice Administrator

Cornerstone Healthcare (Pennent Group)
, ID
06.2015 - 03.2018

- Oversee the overall operations of the home health and hospice agency.

- Ensure compliance with all regulatory requirements and accreditation standards.

- Develop and implement policies and procedures to maintain high-quality patient care.

- Manage and supervise staff, including hiring, training, and evaluating performance.

- Coordinate with healthcare professionals and community resources to provide comprehensive care to patients.

- Monitor and manage budgets, including revenue and expenses.

- Develop and implement marketing and outreach strategies to promote services and increase patient referrals.

- Maintain relationships with payers, including insurance companies and government agencies.

- Handle administrative tasks such as billing, scheduling, and record-keeping.

- Serve as a liaison between the agency, patients, families, and other healthcare providers.

Division Manager

Encompass Home Health and Hospice
, ID, OR
02.2009 - 05.2015

-Developed and implement strategic sales plans to achieve company objectives.

-Grew sales team in regional market from 3 people to 14 people in 2 years.

-Set sales targets and ensure they are met or exceeded.

-Increased hospice admissions by 10% each year for 5 years as a region

-Increased home health episodic admissions by 8% each year for 5 years.

-Achieved top 3 sales team in the country for 3 consecutive years

- Maintained a consistent 10% or lower turn over rate

- Provided training, coaching, and support to sales team members.

- Analyzed sales data and generated reports to track performance and identify areas for improvement.

- Collaborated with other departments to ensure seamless coordination of sales activities.

- Stayed up-to-date with industry developments and incorporate them into sales strategies.

- Implemented new innovative specialty programs in each market

- Ensured compliance with company policies and regulatory requirements.

Education

Home Health And Hospice Business Management

Cornerstone CIT
Eagle, ID
08-2016

Skills

  • Executive Management
  • Strategic Forecasting
  • Business Planning
  • Sales Budget Management
  • Consultative Selling Techniques
  • Workflow Management
  • Territory expansion
  • Sales Pipeline Management
  • Revenue Generation
  • Competitive Analysis
  • Team Recruiting and Onboarding
  • Interdepartmental Collaboration

Timeline

Executive Vice President Of Sales

Bridge Home Health and Hospice
04.2023 - Current

Regional Vice President Of Business Development

Enhabit Home Health & Hospice
05.2021 - 04.2023

Director of Marketing and Business Development

Frontier Home Health & Hospice
02.2020 - 08.2021

Equity Partner and Managing Member

Healthy Living Network
02.2018 - 02.2020

Home Health and Hospice Administrator

Cornerstone Healthcare (Pennent Group)
06.2015 - 03.2018

Division Manager

Encompass Home Health and Hospice
02.2009 - 05.2015

Home Health And Hospice Business Management

Cornerstone CIT
Sarah Rushton