Sarah Schemmel

• Company Overview: Northwest-based health insurance carrier integrated with Providence Health & Services.
• Develop and execute integrated marketing strategies focused on acquisition and retention, resulting in a 10% year-over-year increase in membership.
• Lead a high-performing marketing team and manage external agencies to deliver omnichannel campaigns, ensuring alignment with business objectives and brand consistency.
• Utilize marketing automation tools to drive demand generation across email, social media, and PPC, achieving 50%+ open rates through advanced segmentation and personalization.
• Collaborate with cross-functional teams (product, sales, analytics) to optimize campaign performance using data-driven insights.
• Manage marketing budgets and ensured cost-effective execution of campaigns.

• Company Overview: Leading national dental insurance provider with coverage in all 50 states and U.S. territories.
• Developed omnichannel marketing strategies (digital, social, email) for network and product segments, optimizing messaging with market data to drive engagement.
• Designed and executed GTM strategy for provider digital transition, recruiting 150+ providers in three months.
• Partnered with leadership to align content strategy with value-based care goals, enhancing provider engagement and supporting innovative care delivery models.

• Company Overview: Regional healthcare system serving Washington, Oregon, and Alaska.
• Directed data-driven marketing campaigns that generated $5.5 million in revenue, focusing on acquisition and engagement in a regulated healthcare environment.
• Launched automated marketing programs, including health risk assessments, resulting in 800+ leads in 30 days.
• Managed a cross-functional team to ensure full-funnel tracking and alignment with organizational priorities, reinforcing brand consistency across channels.
• Developed content and segmentation for digital communications, enhancing thought leadership and increasing subscriber base by 300%+.
• 
  
• Conducted market research and analysis to identify new opportunities and drive strategic marketing plans.

• Company Overview: Regional healthcare system serving Washington, Oregon, and Alaska.
• Developed targeted marketing strategies across multiple regions, increasing service line utilization by 10% through data-informed segmentation and personalization.
• Led content development for high-volume communications (350,000+ distribution), ensuring editorial quality and brand consistency for healthcare audiences.
• Conducted market research and analysis to identify new opportunities and drive strategic marketing plans.

Company Overview: Privately-owned food processor specializing in fruits, tomatoes, and custom blends.

• Executed multi-channel initiatives, including loyalty programs, to boost acquisition and retention.
• Led a rebranding campaign, ensuring unified messaging across print and digital channels.
• Managed vendor partnerships to deliver cost-effective, high-quality content under tight deadlines.
• Planned and organized 30 trade shows in different States per year.

• Company Overview: Premium food and gift retailer with direct mail, online, and brick-and-mortar channels.
• Directed B2C email marketing strategy, driving sales and engagement through data insights, A/B testing, and segmentation.
• Led a team to execute high-impact campaigns, enhancing performance and deliverability metrics.
• Collaborated with sales and operations to align efforts with revenue goals, improving lifecycle marketing.