SARAH SCHÄFER

• Develop and manage comprehensive marketing campaigns for the US and Canada, including social media, email, website, content creation, CRM processes, SEO
• Collaborate with cross-functional teams (Sales, R&D, and Market segment leads) on growth and go-to-market strategies. Annual revenue target of $120 Million
• Manage $1.8 Million annual budget for marketing initiatives, optimizing resources allocation for maximum impact
• Partner with external agencies and media for print and digital campaigns
• Revamped social media strategy resulting in growth of LinkedIn followers by 61% with consistent monthly increase rates of over 20%
• Analyze market trends and consumer insights to inform strategic decision-making processes.
• Implemented data-driven approaches to measure campaign effectiveness and drive continuous improvement
• Enhance paid digital marketing strategy with lead-generating media advertising resulting in over 200 leads annually

• Led fundraising campaigns, increasing donor engagement through targeted communication strategies.
• Prospected, identified, and recruited companies as sponsors and/or participating teams of Heart Walk & CycleNation campaigns with 9,000+ participants; increased sponsorship sales revenue by 85% in FY21 and sold first 6-figure corporate sponsorship in over a decade
• Cultivated executive leadership volunteers to raise funds, recommit and upgrade financial commitment through individual giving, corporate sponsorship, and employee engagement; ranked #24 out of 290+ markets for new revenue growth for Heart Walks nationwide

• Spearheaded marketing, development, and fundraising events for public radio stations in Alaska's capital city

• Responsible for annual budget and strategic planning as member of the leadership team

• Increased corporate sponsorship, private donor and event revenue over three consecutive fiscal years during a significant statewide economic recession

• Oversaw corporate marketing program for three public radio stations (KTOO, KXLL, KRNN) and a public affairs television channel (360 North)

• Partnered with businesses, local government, non-profit organizations, and agencies growing overall revenue by 7% from $285,000 in FY16 to $305,000 in FY18

• Implemented fundraising events with 40+ volunteers and increased events revenue 98% from $47,000 in FY16 to $93,000 in FY18

• Grew individual giving program through multi-channel member campaigns; increased membership revenue 17% from $314,000 in FY16 to $367,000 in FY18

• Led team of administrative staff, academic advising program, and managed all administrative operations for the School of Management with 30+ faculty members and 400+ students – including budget, grants administration, academic program coordination, organizing recruitment, hiring, and academic advising
• Prepared and monitored $2.6 million annual budget
• Handled academic and administrative issues, oversaw revenue enhancement strategies
• Managed scheduling, grant applications, department calendar, enrollment management, program evaluation; generated and analyzed data reports, and reported on trends in student enrollment, admission, and graduation
• Created and oversaw communication plan for prospective and current undergraduate students to enhance recruitment, retention, and degree completion; collaborated on targeted marketing strategies