Sarah Sherard
Boston,MA
Overview
7
7
years of professional experience
Work History
Digital Marketing Specialist
PTC
Boston, MA
12.2022 - 10.2024
- Developed unique content for paid and organic campaigns using Google Ads, 6Sense, influ2, web, email, LinkedIn Manager
- Increased LinkedIn audience by 7% YOY and brought average engagement rate to >3% through consistent posting, paid campaigns, and monitoring trends
- Proposed and executed successful pilots for Reddit Ads and LinkedIn newsletters
- Monitored performance on regular basis and adjusted campaigns accordingly
- Collaborated cross-functionally with product marketing to unify brand messaging for GTM strategy.
- Supported event strategy with social campaigns driving more than 5,000 registrations.
- Managed strategy and day-to-day social media for brand channels (LinkedIn, X, Facebook)
- Ran A/B tests to determine content that best resonated with target audience
Content Marketing Specialist, Contract
PTC
Boston, MA
08.2022 - 11.2022
- Developed content marketing plans to support product launches and campaigns.
- Created engaging blog posts, case studies, whitepapers, eBooks and webinars for lead generation.
- Optimized website content with SEO best practices in mind.
Marketing Associate, Foster Parent Recruitment
Cayuga Centers
Manhattan, NY
01.2022 - 04.2022
- Strategically planned and crafted ad messaging for nationwide foster parent recruitment campaign, reaching audience of thousands
- Managed and maintained relationships and open communications with ad vendors
Writer, DJ, Editor
WRBB Radio Station
Boston, MA
11.2017 - 05.2021
- Pitched and wrote articles including album reviews, concert reviews, and pop culture op-eds for an audience of 18,000+, increasing traffic to website by 15%
Public Relations Assistant, C-CHANGE
Harvard University
Cambridge, MA
01.2020 - 07.2020
- Managed social media accounts using Hootsuite and generated content to increase visibility and brand reputation, gaining over 500 followers on X
Editorial Assistant
Wentworth Institute of Technology
Boston, MA
01.2019 - 07.2019
- Utilized social media accounts to effectively engage target audience (college-age individuals)
- Pitched articles and conducted research/interviews for university
Education
Bachelor of Arts - Communication Studies
Northeastern University
Boston, MA05-2021
Skills
- Content Creation
- HootSuite
- Content Creation & Campaign Execution
- LinkedIn Campaign Manager
- 6sense, Influ2, DivisionD, Google Ads
- Social Media Marketing
- Strategic Planning
- KPI Management
- Search Engine Optimization (SEO)
Timeline
Digital Marketing Specialist
PTC
12.2022 - 10.2024
Content Marketing Specialist, Contract
PTC
08.2022 - 11.2022
Marketing Associate, Foster Parent Recruitment
Cayuga Centers
01.2022 - 04.2022
Public Relations Assistant, C-CHANGE
Harvard University
01.2020 - 07.2020
Editorial Assistant
Wentworth Institute of Technology
01.2019 - 07.2019
Writer, DJ, Editor
WRBB Radio Station
11.2017 - 05.2021
Bachelor of Arts - Communication Studies
Northeastern University
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