Strategic Communications Media Relations Public Relations Broadcast Journalism Photojournalism New Media Video Broadcast DVD Studio Pro Photography Video Production Storytelling Video Editing HD Meltwater Editing ZOOM Television Final Cut Studio Videographer Press Releases Press Conference Non-linear Editing Radio Videography Interviews Adobe Creative Suite Final Cut Pro Social Media Producing Illustrator Premier Pro Photoshop After Effects Avid Event Coordinating Audio/Visual Technician Design Media Queries Crisis, Management Graphic Design Animation & Motion Effects Public Speaking Sales Budgeting Brand Awareness Content Distribution Talking Points Storyboarding
Sarah Snedden, M.A.
Austin,TX
Summary
Accomplished Military Veteran with 19 years of senior-level experience in public affairs, community relations, marketing, and media management. Expert in strategic communications and crisis management, with a proven ability to develop effective graphic design and multimedia presentations, create time-sensitive and breaking news content, and disseminate engaging social media marketing campaigns. Results-driven professional with a proven track record of delivering high-quality digital and print marketing, media, and public relations services. Committed to leveraging expertise to drive success in fast-paced and dynamic environments.
Overview
23
23
years of professional experience
1
1
Language
Work History
Public Affairs Content Creative Director
Military Department
Austin, Texas
07.2022 - 01.2024
- Managed the production of impactful visuals for timely content on multiple social media sites.
- Provided video for Governor’s website concerning Operation Lonestar.
- Effectively communicated crucial information to major news networks through both written documents and videos.
- Utilizes all social media networks to grow followers of all social media sites to include, Facebook, Twitter, Instagram and YouTube.
- Compiled media roll-up containing relevant news keywords for specific topics and distributed to leaders, political, and military officials.
- Directed photo shoots with external vendors to ensure quality standards were met.
Media Coordinator
Congregation Agudas Achim
Austin, Texas
07.2020 - 01.2022
- Managed videography responsibilities for multiple synagogues and Jewish Academies, ensuring the successful documentation of important events through the use of television and Zoom equipment.
- Provided support in maintaining efficient processes for a catering and Kosher services department.
- Pioneered the use of multi-video cameras for live television streaming, expanding viewership globally amidst the COVID pandemic.
Customer Experience Strategist
Kirklands
Austin, Texas
09.2019 - 05.2020
- Recommended new approaches based on best practices in the industry.
- Analyzed industry trends and identified opportunities for business growth.
Media Content Creator
Better Business Bureau of Central Texas
Austin, Texas
09.2012 - 09.2014
- Managed the creation, editing, publishing, administration and removal of consumers' website, app and social media content.
- Generated business and revenue for private, public and charities that created honest buyer standards.
- Wrote and released hundreds of consumer tips every week that were broadcasted on local radio stations.
- Dedicated efforts in combatting scams through research and provision of valuable advice, resulting in the progress of small business communities.
- Optimized existing website pages using keywords that aligned with search engine algorithms.
Public Affairs Non-Commissioned Officer
Fort Polk
, Louisiana
05.2011 - 05.2012
- Created city and post festival to join the city and adjoining Fort Polk in a three-day event with the local city Mayor and Post General.
- Planned and executed a 5-kilometer run for more than 1,300 Soldiers and civilians.
- Attained the highest Physical Fitness test results in a class of 300 Soldiers upon completing Non-Commissioned Officer Training Course.
- Produced a collection of over 20 videos that reinforced the organization's objectives.
Public Affairs Team Leader
US Army
Fort Polk, LA
01.2001 - 04.2012
- Effectively orchestrated media outreach among global agencies in both public and private sectors along with DOD, FEMA, DOS,DHS,and local first responders. Facilitated accurate communication to disseminate vital information concerning a natural disaster.
- Offered real-time reporting and analysis to news outlets worldwide throughout the exercise's different stages.
- Coordinated with media organizations and the public, using diverse methods to relay crucial information accurately and promptly to unreachable individuals.
Media Outreach Director
Sandpoint City Council
Coeur D'Alene, Idaho
04.2011 - 11.2011
- Utilized various engagement resources to lead media campaign, reaching thousands of potential voters.
- Supplied state-compliant political advisory services through thorough research.
Public Affairs Specialist/Television Broadcaster
US Army, Enduring Freedom
, Iraq
05.2010 - 05.2011
- Led engaging Cultural Awareness sessions for key representatives from the Department of Defense and Department of State, resulting in improved relationships and increased collaboration.
- Wrote and processed upwards of 2,000 press releases during tenure as Official Spokesperson for the United States Forces-Iraq at the United States Embassy in Baghdad.
- Produced engaging 30-minute documentary for a worldwide audience on behalf of the United States Embassy in Baghdad.
- Filmed and edited over 1,000 hours of footage used by television networks worldwide
Public Affairs Specialist
US Army
Bagdad, Iraq
05.2010 - 05.2011
- Contributed to the development of effective talking points used by Department of Defense and Department of State leaders for global press conferences and live media interviews.
- Successfully trained a diverse group of 100+ Iraqi Police officers in public affairs and TV Broadcasting seminars.
- Developed and taught Cultural Awareness classes to key local and national leaders cultivating respect and opening channels of communication.
Education
Masters of Arts - Media Studies, Middle Eastern Studies
University of Texas at Austin
Austin, TX01.2018
Defense Information School
Fort Meade, MD01.2009
Bachelors of Arts - Communications
Point Loma Nazarene University
San Diego, CA01.2007
Skills
- Microsoft Office, Adobe Creative Suites, AVID, Final Cut Pro, HTML, iOS Software, AI, Social Media, and a majority of video editing software
Languages
Software
Timeline
Public Affairs Content Creative Director
Military Department
07.2022 - 01.2024
Media Coordinator
Congregation Agudas Achim
07.2020 - 01.2022
Customer Experience Strategist
Kirklands
09.2019 - 05.2020
Media Content Creator
Better Business Bureau of Central Texas
09.2012 - 09.2014
Public Affairs Non-Commissioned Officer
Fort Polk
05.2011 - 05.2012
Media Outreach Director
Sandpoint City Council
04.2011 - 11.2011
Public Affairs Specialist/Television Broadcaster
US Army, Enduring Freedom
05.2010 - 05.2011
Public Affairs Specialist
US Army
05.2010 - 05.2011
Public Affairs Team Leader
US Army
01.2001 - 04.2012
Masters of Arts - Media Studies, Middle Eastern Studies
University of Texas at Austin
Defense Information School
Bachelors of Arts - Communications
Point Loma Nazarene University
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