Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sarah Sohail

Houston,Texas

Summary

With over 7 years in marketing operations, specializing in content creation, SEO Marketing professional with a strategic mindset and proficiency in campaign management, data analysis, and CRM systems. Known for strong collaboration skills and adaptability, consistently driving team success and operational efficiency. Adept at streamlining processes and optimizing marketing operations to achieve impactful results.

Overview

2021
2021
years of professional experience

Work History

Content Marketing/Operations Specialist

Consolidated Planning Group
  • Streamlined client onboarding: Reduced setup time by 30% and increased client confidence by 25% through improved portal training and CRM setup
  • Increased customer engagement by 20% and improved service understanding by 15% through strategic use of social media, podcasts, webinars, and video, with AI-driven data analysis for tailored messaging
  • Enhanced engagement by 20% and service understanding by 15% through strategic social media marketing and blog content
  • Facilitated the procurement of Life Insurance quotes, reducing turnaround time by 35% and ensuring a smooth experience for 95% of new clients
  • Increased brand awareness by developing and executing targeted marketing campaigns
  • Managed webinar series from conception to execution, driving higher attendance rates with engaging topics and presenters
  • Established partnerships with complementary businesses, expanding reach into new markets while maintaining a consistent brand message
  • Implemented A/B testing methodologies to identify best-performing ad creatives and optimize future campaigns
  • Monitored KPIs closely, making data-driven decisions to enhance campaign effectiveness over time
  • Conducted market research to inform strategic planning and competitor analysis efforts
  • Enhanced customer engagement with compelling content creation for social media platforms
  • Created customized marketing materials to increase product awareness
  • Tracked key performance indicators to measure success of campaigns

Special Event Coordinator

Fervent Designs
  • Oversaw event execution from design to on-site coordination, managing team assignments and vendor relationships while adhering to budget and quality standards for up to 500 guests
  • Manage website design, content, and SEO Marketing, Branding and Logo Design
  • Designed custom event layouts that maximized available space while maintaining a visually pleasing aesthetic
  • Facilitated clear communication between clients, team members, and stakeholders throughout the entire event planning process
  • Coordinated cross-functional teams to execute successful events within tight deadlines
  • Provided exceptional on-site support during events, addressing any issues promptly and professionally
  • Implemented creative solutions for venue challenges, optimizing space usage and enhancing the overall guest experience
  • Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns

PR & Communications Summer Intern

Better Way Goods 2
  • Developed and executed content creation, social media, product marketing, and sales strategies, enhancing brand presence through strategic networking and influencer partnerships
  • Applied strong project management skills and gained insights into startup processes and patenting, ensuring impactful results and strategic application within a new brand environment
  • Managed multiple tasks simultaneously while consistently meeting deadlines under high-pressure situations during the internship period
  • Maintained a strong work ethic and positive attitude throughout the summer internship program, earning recognition from supervisors for outstanding performance and commitment to team success
  • Participated in weekly meetings with mentors and colleagues, sharing insights from various learning experiences throughout the internship program
  • Gained valuable industry knowledge through attending seminars, workshops, and conferences related to the field of expertise during the summer internship program
  • Observed packing operations to verify conformance to specifications

Paraprofessional

FBISD
09.2019 - 01.2021
  • Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
  • Improved classroom management by assisting teachers with behavioral interventions and monitoring student progress.
  • Supervised students during non-instructional periods such as lunch, recess, or field trips, ensuring safety at all times.
  • Enhanced student support by delivering one-on-one and small group assistance in various subjects.

Marketing Lead

MICS
02.2014 - 01.2019
  • Maintained an organized and up-to-date database, ensuring ease of access for students and faculty members.
  • Participated in university committees to advocate for library services, securing additional funding for needed improvements.
  • Developed strong relationships with faculty members to better understand their resource needs for course curriculums.
  • Provided research assistance to students and faculty, improving academic performance across various disciplines.
  • Organized and maintained detailed records on equipment use, materials logs and circulation activities.
  • Catalogued and organized books, materials and other documents for proper library management.

Education

Public Relations -

University of Houston
Houston, TX
05.2019

Skills

  • Market Research
  • Process Optimization
  • Event Promotion
  • SEO proficiency
  • Data Analysis
  • Digital Marketing
  • Content Strategy Development
  • Operational Requirements
  • Strategic Growth Initiatives
  • CRM Management
  • Social Media Marketing
  • Brand Storytelling
  • Customer Service
  • Underwriting knowledge

Accomplishments

  • Launched a successful B2B podcast to drive business growth using organic SEO tools.
  • Organically increased 300 YouTube subscribers in the span of 2 weeks by strategically targeting potential viewers with video content through targeted ads.

Timeline

Paraprofessional

FBISD
09.2019 - 01.2021

Marketing Lead

MICS
02.2014 - 01.2019

Public Relations -

University of Houston

Content Marketing/Operations Specialist

Consolidated Planning Group

Special Event Coordinator

Fervent Designs

PR & Communications Summer Intern

Better Way Goods 2

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Sarah Sohail