Summary
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
Overview
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Sarah Sohail

Houston,US

Summary

With over 7 years in marketing operations, specializing in content creation, SEO Marketing professional with a strategic mindset and proficiency in campaign management, data analysis, and CRM systems. Known for strong collaboration skills and adaptability, consistently driving team success and operational efficiency. Adept at streamlining processes and optimizing marketing operations to achieve impactful results.

Work History

Content Marketing/Operations Specialist

Consolidated Planning Group
03.2022 - Current
  • Streamlined client onboarding: Reduced setup time by 30% and increased client confidence by 25% through improved portal training and CRM setup
  • Facilitated the procurement of Life Insurance quotes, reducing turnaround time by 35% and ensuring a smooth experience for 95% of new clients
  • Managed webinar series from conception to execution, driving higher attendance rates with engaging topics and presenters
  • Established partnerships with complementary businesses, expanding reach into new markets while maintaining a consistent brand message
  • Implemented A/B testing methodologies to identify best-performing ad creatives and optimize future campaigns
  • Enhanced customer engagement with compelling content creation for Facebook, Instagram and LinkedIn
  • Created a campaign to drive YouTube subscribers using Google Ads campaigns
  • Released new podcast episodes at the optimal time to increase visibility, attract more listeners, and enhance audience engagement

Special Event Coordinator

Fervent Designs
08.2019 - 03.2022
  • -Oversaw event execution from design to on-site coordination, managing team assignments and vendor relationships while adhering to budget and quality standards for up to 500 guests
  • -Manage website design, content, and SEO Marketing, Branding and Logo Design
  • -Designed custom event layouts that maximized available space while maintaining a visually pleasing aesthetic
  • -Facilitated clear communication between clients, team members, and stakeholders throughout the entire event planning process
  • -Coordinated cross-functional teams to execute successful events within tight deadlines
  • -Provided exceptional on-site support during events, addressing any issues promptly and professionally
  • -Implemented creative solutions for venue challenges, optimizing space usage and enhancing the overall guest experience
  • -Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns

PR & Communications Summer Intern

Better Way Goods
05.2019 - 07.2019
  • -Developed and executed content creation, social media, product marketing, and sales strategies, enhancing brand presence through strategic networking and influencer partnerships
  • -Applied strong project management skills and gained insights into startup processes and patenting, ensuring impactful results and strategic application within a new brand environment
  • -Participated in weekly meetings with mentors and colleagues, sharing insights from various learning experiences throughout the internship program.
  • -Observed packing operations to verify conformance to specifications
  • -Informed content strategy decisions by providing a deep understanding of the target audience's search habits and preferences

Marketing Lead

MICS
06.2017 - 07.2019
  • -Maintained a well-organized collection through diligent shelving, shelf-reading, and inventory management tasks
  • -Fielded reference questions from patrons using internal databases, online search engines, catalogs, and print resources to provide accurate information quickly
  • -Streamlined circulation processes by efficiently checking items in and out while managing overdue fines, renewals, and holds
  • -Collaborated with team members to plan engaging programs and events that promoted literacy within the community
  • -Set up computer and digital device access, providing assistance with use and operation
  • -Conducted regular performance evaluations for staff members, providing constructive feedback on areas of improvement

Special Events Intern

Fervent Designs
08.2017 - 12.2017
  • -Assisted in content development for events, drafting and distributing promotional materials
  • -Supported events execution and venue set up and tear down
  • -Contributed to social media outreach, content development and schedule management
  • -Conducted thorough research to identify potential venues, vendors, entertainment options, and other resources for special events planning process
  • -Coordinated with vendors to secure high-quality products and services for successful events
  • -Facilitated smooth on-site operations by overseeing setup, breakdown, and cleanup efforts

Education

Bachelor of Arts - Public Relations

University of Houston
Houston, TX
05.2019

Skills

  • Market Research
  • Process Optimization
  • Event Promotion
  • SEO proficiency
  • Data Analysis
  • Digital Marketing
  • Content Strategy Development
  • Operational Requirements
  • Strategic Growth Initiatives
  • CRM Management

Accomplishments

  • Launched a successful B2B podcast to drive business growth using organic SEO tools

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Content Marketing/Operations Specialist

Consolidated Planning Group
03.2022 - Current

Special Event Coordinator

Fervent Designs
08.2019 - 03.2022

PR & Communications Summer Intern

Better Way Goods
05.2019 - 07.2019

Special Events Intern

Fervent Designs
08.2017 - 12.2017

Marketing Lead

MICS
06.2017 - 07.2019

Bachelor of Arts - Public Relations

University of Houston

Overview

7
7
years of professional experience

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Sarah Sohail