Sarah Steffens

Southwest Michigan Tourist Council

08.2022 - Current

Possessing strong communication, organizational, and analytical skills, I excel in developing and executing comprehensive marketing strategies
My expertise includes conducting thorough market research to identify trends, maintaining and updating website content, and crafting impactful marketing campaigns
With a focus on driving results, I have successfully managed various projects including trade shows, conferences, and events
My ability to evaluate leads and coordinate group travel, combined with a keen understanding of social media platforms and marketing analytics, enables me to optimize marketing efforts and achieve measurable outcomes.
Self-motivated, with a strong sense of personal responsibility.
Worked effectively in fast-paced environments.

Mid- West Family Broadcasting

10.2021 - 08.2022

Drove marketing strategy and network growth for Mid-West Family, specializing in radio advertising
Successfully identified and capitalized on sales opportunities by deeply understanding client needs and ROI goals
Developed and presented tailored marketing strategies aligned with Mid-West Family's engagement lifecycle
Leveraged strong interpersonal and communication skills to build client relationships, delivering empathetic and effective solutions
Demonstrated proficiency in both verbal and written communication through compelling presentations and content creation.
Expanded client base by identifying and targeting new business opportunities through market research and analysis.
Used SalesForce to handle current portfolio and prospective leads.
Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.

Kilwins of St. Joseph

01.2001 - 09.2021

As the GM of a retail/hospitality, I have extensive experience in managing operations, including accounting, back-of-house, inventory, staffing, and planning
I also performed any role in the business, including front end, back end, main chef cooking, technical support, customer support, staff support, and social media marketing
I have a proven track record of success in customer-focused sales, welcoming customers with an engaging personality, and creating a positive attitude among the team in high-pressure sales environments
I was also a strong team builder with a history of developing and growing teams for the success of the company and the growth of individuals into leadership roles.
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

Huntington National Bank

01.2007 - 01.2009

The position entailed direct interaction with customers in a high-pressure call center environment
The ability to listen to customer needs and provide solutions and answers in a timely and professional manner was essential
The role also involved taking supervisor calls and handling multiple escalated calls
Continual awareness of bank and financial industry news was expected to ensure positive client interaction.

Summary