SARAH STENSRUD
Charlotte,NC
Summary
CONSUMER-FOCUSED MARKETING PROFESSIONAL B2B AND B2C INTEGRATED MARKETING STRATEGY | DIGITAL MARKETING | BRAND BUILDING INSIGHT – LED DEMAND GENERATION| EVENT MARKETING | Develop and implement insight led marketing strategies to drive demand. Proven achievements interacting with cross-functional teams, managing projects and budgets. Bias for action marketer who works with a sense of urgency, effectively building relationships internally and externally within an organization. Well-organized, process-driven, detail-oriented team player who excels in fast-paced environments. Insightful [Job Title] with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
23
23
years of professional experience
Work History
Senior Marketing Manager
Dentsply Sirona
Charlotte, NC
06.2022 - Current
- Lead event specific branding (thematic and creative toolkit) for defined strategic events, including the flagship DS World in North America by developing overarching event specific marketing strategies and lead generation plans across channels that delivers on a high value customer experience
- Led the overall Dentsply Sirona World event campaign management including scope of work, marketing budget and KPI development, analysis of marketing activities throughout, adjusting as needed and post analysis with focus on ROI and delivering on intended KPI’s
- 2022 DS World Omni Channel Marketing Campaign delivered 3,392 registrations (136% of goal)
- Created a telemarketing pilot for DS World to drive registrations resulting in 312 registrants This resulted in approx $500K revenue from a $43K investment
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
Marketing Communications Lead
Dentsply Sirona
09.2020 - 06.2022
- Equipment & Technology - Integration
- Responsible for devising integrated marketing communication strategies and activities for the equipment and technology product lines resulting in fulling integrated Dentsply Sirona dental offices within US Commercial Organization
- Lead team of Marketing Communications Managers to plan and execute an integrated marketing communications strategy
- Development of Customer Value Proposition for Dentsply Sirona and build on our vision of Healthy Practices
- Healthy Smiles
- Build integrated communication strategy with high impact messaging across a range of marketing channels to achieve brand goals and build long term brand equity, reinforcing positioning and motivating customers to take indicated action
- Create processes and procedures for collaboration with internal teams (global digital marketing and marketing services) and external agency partners
- Partner closely with product groups, brand marketing, digital marketing, corporate communications, marketing services and sales teams to execute marketing strategies, plans and campaigns teams to align on strategies and promotions
- Lead point of contact for global agency (McCann Healthcare) on large enterprise campaigns.
Marketing Communications Manager
Dentsply Sirona
09.2019 - 09.2020
- Clinical Development Team & Enterprise Marketing
- Development, implementation, and execution of strategic marketing plans for the Clinical Development Sales team in the US Commercial organization – helping to grow and expand the customer base
- Managed the execution of UVP’s for enterprise business workflow solutions to embed digital technologies throughout our product offerings
- Launched at DS World 2019
- Collaborated cross-functionally with the marketing team to develop quarterly promotion communication to the field sales team – streamlining multiple communications into one succinct piece
- Supported the launch of the One DS Rewards program at DSW 2019 – driving consumables pull through with equipment purchases
- Lead of the Clinical Accelerator – Advanced Training Kit program –Collaborated with cross-functional teams to create sales process, registration process and training plan as well as the marketing and communications launch plan
- Lead marketing communication manager for the continuity team during the COVID-19 crisis leading communications efforts on social media, collaborating on the execution of the new e-Detail selling platform and re-launching the Sales Media Application to our sales team
- Led the Healthy Practice
- Healthy Smiles branding initiative – executing on messaging, testimonials, sales slide openers and a new landing page.
Marketing Manager
Coats, North America Cluster
04.2019 - 09.2019
- Strategic development of the North America Cluster marketing strategy, supporting “One Coats” value proposition
- Manage overall content plan specific for the cluster, while supporting Global Marketing to deliver on the overall marketing plan
- Develop annual customer event and exhibition strategy for all three segments of the business
- Develop and execute annual product/segment campaign calendar including all supporting activities with digital focus
- Partner with the group marketing, technical services, commercial teams and the other key stakeholders as required to establish the focus products and business segments to be developed into the content and campaign calendar
- Measure against defined metrics supporting the Marketing Insights team to forecast, track, and report campaign effectiveness and demand generation funnel metrics
- Report against KPIs back into the wider business and into the management team to demonstrate marketing effectiveness and ROI
- Assist in analyzing market trends and recommend changes to marketing and business development strategies based on analysis and feedback
Product and Content Marketing Manager
Coats
12.2017 - 04.2019
- Global Marketing
- Strategic development of engaging and effective content and solution-based campaigns using a customer centric approach
- Manage overall content and go to market activities supporting product launches for all global business segments
- Proposed and began a new marketing approach for solution-based marketing to communicate overall capabilities and breadth of products and services offered by our entire business
- Work closely with product development to develop a strong customer value propositions
- Led overall campaign launch for a proprietary recycled line of thread resulting in the addition of 20-25 brand nominations within the first 45 days of communications
- Manage group content marketing team (4) to deliver on overall content, events and exhibition strategies for the global business
- Collaborate with cross business sectors (sales, product development, supply chain, etc.) to determine best approach for launch execution.
Digital Marketing and Social Media Manager
Coats
03.2017 - 12.2017
- Strategic planning and execution of digital marketing and social media initiatives for the Performance Materials Division
- Led the social selling pilot program through LinkedIn Sales Navigator, resulting in approximately $110K in additional sales
- Campaign manager for Performance Materials lead generation campaign implemented through Marketo using CRM (Salesforce)
- Social media strategy execution
- Project lead for Coats.com website re-design – managing external agency through design, content development and functionality approval process
- Lead the creation of product/technical materials to support re-branding efforts in the Performance Materials division.
Marketing Consultant
Broadline Cable
12.2016 - 02.2017
- Strategic marketing planning for business expansion
- Developed a strategic marketing plan to grow business, including a strategic digital and social media plan with annual content and promotions calendar
- Created a Re-Merchandise strategy for new showroom in Charlotte, which would be implemented in two other new locations (Greenville, SC and Miami, FL) by 2018.
Director of Communications Consultant/Accounts
Ritz Marketing
10.2015 - 04.2016
- Manage all internal working of the agency ensuring effective project management, accuracy and timely delivery of projects
- Ensure all projects are estimated accurately and allocating proper resources to maintain agency profitability
- Maintain daily status of all projects and communicate with account leads when projects are at risk
- Participate on all status calls with clients to maintain full knowledge of current and future needs
- Oversaw the digital marketing team, approving all content and calendars
- Collaborate with Creative Director to manage potential freelance work when needed
- Manage all motion graphics projects to ensure on time delivery of assets for media placements
- Developed and implemented a new project management process to guide all teammates
- Maintained in depth working knowledge of clients’ CRM program
- Coach and mentor account team daily.
Channel Marketing Manager
Husqvarna Group
12.2014 - 10.2015
- Division
- Lead and manage all aspects of marketing activities for the dealer channel
- Developed programs for both sell-in and sell-thru initiatives to increase flooring of products and overall sales for the dealer channel
- Ran the financial analysis for all programs
- Led the creation of all support materials for brand product launched and promotion programs
- Worked with cross-functional teams to ensure all programs function properly REX and POWER (dealer support site)
- Collaborated with Digital Marketing Manager to ensure all product content and promotions were communicated in a manner to keep consumers engaged with the brand
- Main contact for 70 sales team members
Marketing Manager
LG Electronics, Lowe’s, Improvement
03.2014 - 10.2014
- Liaison between Lowe’s marketing and Merchandising and LG North American Headquarters for retail specific programs including in-store signage, displays, and digital and consumer promotion activations
- Collaborate with New Product Introduction Managers to ensure accurate information was input into Lowe’s Product Content Management System
- Created a test activation leveraging the NCAA sponsorship both Lowe’s and LG have bringing the LG Tailgate Tour to 3 select College GameDay stops, including a Sunday retail stop with the goal to increase sales and drive foot traffic to Lowe’s.
Marketing Manager
ELECTROLUX MAJOR APPLIANCES
05.2012 - 02.2014
- Frigidaire Marketing
- Managed creation and execution of all marketing communications programs for Frigidaire Brand
- Ensured consistency of brand messaging between retail programs and other key consumer touch points resulting in a cohesive integrated marketing campaign
- Managed the creation of all assets for Frigidaire Brand - video, photography, in-store signage and product collateral
- Collaborated with trade marketing and the sales team to determine appropriate channels for marketing new products launched
- Gained buy-in on retail programs from Product Development, Product Line, Merchandising, Sales Channels and Trade Marketing teams, ensuring alignment for all retail signage
- Created new Augmented Reality Application for use in-store (Organized Life), leveraged to bring products to life, successfully launching “Over 100 Ways to Organize Your Refrigerator” and Induction
- Managed multiple vendor/agency relationships
- Transitioned look and feel of consumer and trade materials, aligning with new brand campaign and approaching communications with more emotional impact to newly created personas and value propositions
- Sought out new resource for video asset creation, aligning with both Electrolux and Frigidaire brands, leading to large partnership that created “best in class” content for use in all consumer touch-points.
Marketing Manager
PURE FISHING
11.2010 - 05.2012
- Shopper Marketing
- Developed promotional standards and executed 30+ National Consumer Promotions for entire brand portfolio and major retailers
- Managed multiple vendor relationships working with consumer fulfillment, rebate redemptions, and promotional items
- Directed all financial aspects of $1.5M promotional budget
- Researched and secured new vendor for promotional items, resulting in higher quality items, costs reductions of $500K, and faster production time, 2 weeks compared to 4 weeks
- Collaborated with Sales and Product teams, confirming promotions were relevant and effective
- Gained buy-in on all consumer promotions with sales channels, guaranteeing all offers were accurate
- Led implementation of Berkley and Abu Garcia brands’ 3Point5.com retail sales training through collaborative efforts with brand and sales teams, ensuring functionality and information accuracy
Marketing Communications Manager
WHIRLPOOL CORPORATION, Jenn
08.2006 - 11.2010
- Air Brand
- Managed strategy, development and execution of Jenn-Air brand marketing efforts with cross-functional teams and agencies for the 2009 brand re-launch
- Directed all financial aspects of a $2M production budget
- Led strategy and implementation of a new look and feel for Jenn-Air Brand, creating new brand personas, brand standards and guidelines ensuring consistent messaging
- Managed vendor/agency relationship for all communications, leading the direction of all press releases for the brand launch
- Managed the creation of all branded assets including, photography, video, website content, and literature and training materials.
Project Manager
Whirlpool Corporation Photo Services
05.2002 - 08.2006
- Managed all photographic and video projects
- Maintained day-to-day communication with internal clients and agency partners on project timelines and budgets
- Created project work plans, timelines and budgets for all photography and video projects
- Ensured effective use of studio space to maximize project load
- Managed staff and contract resources, scheduling work for photographers, stylists and other creative suppliers
- Developed new internal tools, improving estimating, time tracking, and billing processes.
Media Buyer / Planner
HELLMAN ASSOCIATES
01.2001 - 01.2002
- Researched, planned, and bought media schedules for several clients (radio, television, cable, newspaper, trade publications, and out-of-home)
- Charged with media billing tasks, tracking and maintaining invoice audits, post analysis, and invoice processing.
Media Buyer
THE MUDD GROUP
01.1999 - 01.2001
- Researched, planned, and bought media schedules for automotive clients in markets across country
- Conducted invoice auditing
- Reviewed and analyzed media buys, ensuring efficiency.
Education
BA - Public Relations, Marketing
University of Northern Iowa
Skills
- Vendor Relations
- Brand-Building Strategies
- Staff Management
- Multi-Channel Marketing Experience
- Campaign Management
- Budget Oversight
- Marketing Materials
- Tradeshow Events
- KPI Tracking
- Qualified Lead Generation
- Messaging Strategy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Marketing Manager
Dentsply Sirona
06.2022 - Current
Marketing Communications Lead
Dentsply Sirona
09.2020 - 06.2022
Marketing Communications Manager
Dentsply Sirona
09.2019 - 09.2020
Marketing Manager
Coats, North America Cluster
04.2019 - 09.2019
Product and Content Marketing Manager
Coats
12.2017 - 04.2019
Digital Marketing and Social Media Manager
Coats
03.2017 - 12.2017
Marketing Consultant
Broadline Cable
12.2016 - 02.2017
Director of Communications Consultant/Accounts
Ritz Marketing
10.2015 - 04.2016
Channel Marketing Manager
Husqvarna Group
12.2014 - 10.2015
Marketing Manager
LG Electronics, Lowe’s, Improvement
03.2014 - 10.2014
Marketing Manager
ELECTROLUX MAJOR APPLIANCES
05.2012 - 02.2014
Marketing Manager
PURE FISHING
11.2010 - 05.2012
Marketing Communications Manager
WHIRLPOOL CORPORATION, Jenn
08.2006 - 11.2010
Project Manager
Whirlpool Corporation Photo Services
05.2002 - 08.2006
Media Buyer / Planner
HELLMAN ASSOCIATES
01.2001 - 01.2002
Media Buyer
THE MUDD GROUP
01.1999 - 01.2001
BA - Public Relations, Marketing
University of Northern Iowa
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