Strategic marketing and PR professional with over 8 years of expertise in influencer and affiliate acquisition, global communications, and public relations. Experienced in driving brand awareness and engagement through innovative influencer campaigns across fashion, beauty, and luxury sectors. Skilled in building lasting relationships with influencers, celebrities, and media, while optimizing strategies for maximum ROI. Proficient in PR, media pitching, VIP and celebrity engagement, and trend analysis, with a proven ability to enhance brand visibility and achieve business objectives