Sarah Summerlin
Pompton Lakes,NJ
Summary
Strategic marketing and PR professional with over 8 years of expertise in influencer and affiliate acquisition, global communications, and public relations. Experienced in driving brand awareness and engagement through innovative influencer campaigns across fashion, beauty, and luxury sectors. Skilled in building lasting relationships with influencers, celebrities, and media, while optimizing strategies for maximum ROI. Proficient in PR, media pitching, VIP and celebrity engagement, and trend analysis, with a proven ability to enhance brand visibility and achieve business objectives
Overview
9
9
years of professional experience
Work History
Senior Manager, Influencer & Affiliate Acquisition
Boll & Branch
New York , NY
2023.08 - 2024.04
- Led brand growth through the implementation of effective influencer acquisition strategies, driving increased awareness, engagement, and sales
- Spearheaded the negotiation process for partnership terms involving compensation, deliverables, and exclusivity agreements
- Utilized budgeting and KPI forecasting skills for precise financial planning, resulting in optimal organizational performance
Manager, US Integrated Communications & Influencer Engagement
Peter Thomas Roth Skin Care
New York , NY
2022.06 - 2023.08
- Directed influencer partnerships, allocating budget, negotiating contracts, creating content guidelines, and tracking performance for seamless collaboration and maximized ROI
- Supervised a team of two employees, delivering mentorship and aid to boost productivity levels, foster personal development, and execute projects successfully
- Built and nurtured lasting influencer partnerships, fostering strong relationships to drive brand advocacy
Global Influencer Specialist
Tiffany & Co.
New York , NY
2017.04 - 2022.06
- Managed daily account operations, tracking influencers, generating reports, capturing social content, processing invoices, and overseeing budget management
- Monitored engagement rates, social EMV, and conversions to show impact of influencer marketing on business objectives through regular reports provided to management
- Oversaw end-to-end talent coordination for prestigious appearances involving tasks such as scheduling, styling arrangements, transportation logistics and budget management to ensure flawless execution and optimize event outcomes
Fashion Account Coordinator
SHADOW
New York , NY
2016.05 - 2017.01
- Secured coverage from a variety of sources including national long lead publications, short lead publications, online media outlets, influencers, and broadcast outlets
- Strategically executed VIP seeding, gifting, and dressing opportunities for influencers and celebrities
Public Relations Assistant
DKNY
New York , NY
2015.08 - 2016.05
- Contributed to the preparation and execution of fashion week tasks such as shows, press events, influencer dressings and presentations
- Cultivated and sustained relationships with fashion and market editors, assistants, and stylists to drive press coverage and enhance brand visibility
Education
B.S. Public Relations
University of Florida
Gainesville, Florida08.2015
Skills
- Influencer & Affiliate Acquisition
- Campaign Management
- Strategic Communications & PR
- Performance Analysis & Optimization
- Budgeting & Financial Planning
- Relationship Management
- Trend Analysis & Innovation
- Influencer Marketing Tools Proficiency
- Negotiation expertise
Timeline
Senior Manager, Influencer & Affiliate Acquisition
Boll & Branch
2023.08 - 2024.04
Manager, US Integrated Communications & Influencer Engagement
Peter Thomas Roth Skin Care
2022.06 - 2023.08
Global Influencer Specialist
Tiffany & Co.
2017.04 - 2022.06
Fashion Account Coordinator
SHADOW
2016.05 - 2017.01
Public Relations Assistant
DKNY
2015.08 - 2016.05
B.S. Public Relations
University of Florida
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