Sarah Symns
DALLAS,TX
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Long time media professional with deep relationships and knowledge of advertising.
Overview
15
15
years of professional experience
Work History
Director, Agency Sales
Resonate
04.2022 - Current
- Formed strategic partnerships with advertising agencies and to drive SaaS licensing sales.
- Prospected new logos with an average close rate of one new logo per month.
- Used an extensive tech stack to prospect and manage an annual budget of $1M.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Senior Account Executive
Nexstar Media Group Inc.
08.2020 - 03.2022
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Managed the largest advertiser in the DFW market and grew their OTT/CTV by taking all of their digital budget for the market consistently.
- Brought in over $1M in revenue while managing multiple high-profile local and regional television accounts.
- Managed a large book of business while bringing new agencies and clients to the station through my extensive relationships in the market.
Senior Media Strategist
Salem Media Group
04.2017 - 05.2020
- Managed many of the largest agency relationships for the station as well as leveraged new business thorough relationships.
- Managed and developed non traditional events and promotions as was the go to for complicated accounts and relationships.
- Bright many new clients to the station and grew them during a time of low ratings.
- Brought the first regional client to the station with an agency of record relationship managing all of their regional media budget in TV, radio and digital.
Senior Account Executive
Cumulus Media Inc
02.2016 - 03.2017
- Managed and grew a large list of agency and direct relationships.
- Developed complicated promotions to leverage budgets and earn large shares of client's budgets for media.
- Brought in over $800,000 in revenue while managing multiple high-profile accounts.
Account Executive
Pandora
02.2013 - 08.2016
- Helped build out the Dallas offices for Pandora by leveraging my deep agency relationships and educating the market on how to purchase streaming audio and pre-roll video from both broadcast and digital budgets.
- Brought a 14 city new business client onboard with a million dollar annual spend.
- Developed a list of over 250 clients in three years.
Account Executive
CBS Radio
03.2009 - 02.2013
- Hired as the first experiences sports seller for a radio station that recently became a sports station selling radio, digital and Texas Rangers Baseball programming.
- Manged the most complicated client with local and live programming that had to be moved between 6 radio stations in addition to large events.
- Sold regional short duration commercials for all stations and stations in Houston and Pheonix.
Education
Bachelor of Arts - Jewelry And Metalsmithing And History
05.1998
Skills
- Business Management
- Agency Operations
- Contract Negotiation
- Organizational Structuring
- Industry Trends
- Business Development
- Active Listening Skills
- Collaborative Environments
- Revenue Growth
Accomplishments
- Efficient in SalesForce, SalesLoft, LinkedIn Sales Navigator, Zoominfo and Winmo
- Nominated for television Sales Rep of the Year by AWM in 2022
- Knowledgeable on SaaS platforms and AI data and marketing solutions
- Current Board Member of DFWIMA
Reading, Art projects, Twin mom
I keep an active after work schedule with my twin teen daughters. I read voraciously for both business and pleasure. And I always have an art project going.
Timeline
Director, Agency Sales - Resonate
04.2022 - Current
Senior Account Executive - Nexstar Media Group Inc.
08.2020 - 03.2022
Senior Media Strategist - Salem Media Group
04.2017 - 05.2020
Senior Account Executive - Cumulus Media Inc
02.2016 - 03.2017
Account Executive - Pandora
02.2013 - 08.2016
Account Executive - CBS Radio
03.2009 - 02.2013
University of North Texas - Bachelor of Arts, Jewelry And Metalsmithing And History
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