Sarah Szczesny

• Led full-funnel growth marketing efforts across the Triller corporate portfolio, including Amplify.ai, and Julius.
• Led strategy execution and performance tracking for PPV, subscription, and ticket sales across VERZUZ, Triller Fight Club, and BKFC events.
• Developed and launched integrated, multichannel growth marketing plans optimized for performance across action-oriented touchpoints.
• Developed performance dashboard and benchmarks for consistent performance measurement across subsidiaries.
• Oversaw and scaled paid media strategies—including search, social, and programmatic—designed to optimize acquisition and drive measurable ROI.
• Revamped B2B websites to enhance SEO, UX, and conversion rates, positioning them as powerful lead-gen engines.
• Designed tailored audience profiles and messaging streams to support hyper-personalized engagement strategies.
• Developed effective programs for organic lead generation, substantially impacting pipeline growth.
• Joined forces with talent departments to build high-impact influencer communication tools.
• Enhanced brand positioning to elevate market perception.
• Managed marketing budgets and external agency relationships, ensuring efficiency and ROI.
• Cultivated a performance-driven culture within the marketing department, consistent with organizational goals.

Designed and executed performance-driven strategies to expand reach, increase engagement, and generate qualified leads for both B2B and B2C audiences.

• Directed global marketing initiatives for a $40M division across nine brands.
• Created scalable integrated marketing approaches enhancing performance in CRM, lead generation, events, and content systems.
• Designed targeted campaigns leveraging audience data to boost opt-in subscriber rates by 23%.
• Crafted a comprehensive approach to managing paid media for search, programmatic, social, and emerging platforms.
• Designed behavior-based automation workflows that lifted email engagement by 40%.
• Developed comprehensive analytics framework for campaign performance.
• Worked closely with C-suite to optimize budget strategy.
• Maintained strict adherence to GDPR and CCPA regulations in data handling processes.

• Led digital-first event marketing for $6M portfolio, pioneering use of heatmapping, retargeting, and programmatic ad tech.

• Supported multimillion-dollar campaigns for lifestyle brands within a collaborative client strategy team.

• Oversaw digital and partner marketing with American Airlines, Fandango, and Ticketmaster.