Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Sarah Ulrey

Redmond,WA

Summary

Results-driven digital marketing leader with a proven track record in launching innovative, data-driven campaigns. I excel at AI-enhanced customer acquisition and retention, optimizing the complete customer journey through agile execution and advanced analytics. With robust experience managing multi-million-dollar partnerships and leading high-performing teams at Amazon and Expedia, I consistently deliver above-target results and drive significant global demand.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr. Digital Marketing Manager

Microsoft
Redmond, WA
07.2021 - Current
  • Spearheaded the email strategy for Microsoft's Copilot launch by leveraging data insights and cross-functional collaboration, reaching 200M globally, and driving 320K app downloads within the first 30-days of launch.
  • Owned the Copilot customer journey—from acquisition through retention—and executed a comprehensive relaunch strategy to maximize engagement and lifetime value.
  • Led the Copilot + PC launch across 10 global markets, executing an agile email strategy that achieved 130K PC activations in 30 days, showcasing rapid market penetration and demand generation expertise.
  • Optimized end-to-end campaign processes and boosted throughput by 20% on the M365 acquisition team, surpassing gross add goals by 15% year-over-year, reflecting a data-driven approach and operational excellence crucial for managing AI product demand.

Sr. Product Marketing Manager

Amazon.com
Seattle, WA
03.2020 - 07.2021
  • Launched the new wearable, Halo, owning the complete email strategy—from acquisition through retention—to drive robust market engagement.
  • Developed and executed comprehensive beta test plans that optimized the email onboarding journey, achieving a 30% open rate, and a 10% lift in app usage.
  • Designed, automated, and scaled the Halo invitation push notification program using rigorous test plans, strategic targeting, and innovative creative mock-ups to enhance user engagement.
  • Managed the lifecycle strategy to boost customer retention by over 10% within the first six months.
  • Crafted go-to-market strategies for Kindle Newsstand products, significantly driving engagement and sales.
  • Led and expanded the Kindle Newsstand marketing team, overseeing program growth and talent development.

Sr. Marketing Manager

Expedia, Inc
Bellevue, WA
10.2012 - 08.2016
  • Oversaw a $35M strategic partnership within Expedia’s meta search division, driving integrated marketing initiatives, and revenue growth.
  • Led a cross-functional team in developing a cutting-edge business intelligence and bidding tool that generated $20M in profit, enhancing market competitiveness.
  • Directed a seamless program migration, transitioning 10,000 partners to a new technology platform, while maintaining operational continuity.
  • Managed a dynamic portfolio of partnerships that delivered 4x growth over two years, through strategic relationship management, and targeted initiatives.
  • Supervised a high-performing team of three full-time employees and five agency professionals, spearheading growth initiatives that significantly expanded business reach.

Performance Marketing Specialist

Intelius, Inc
Bellevue, WA
09.2011 - 08.2012
  • Boosted traffic by 25% in six months while lowering CPA by $10 through targeted SEM and display campaigns across AdWords, GDN, Bing, MSN, and Yahoo.
  • Developed an innovative funnel attribution model that enhanced customer segmentation and maximized lifetime value.
  • Fostered strong collaboration between business and technology teams, driving high productivity and efficient campaign execution.

Education

Bachelor of Arts - Communications And Journalism

Eastern Washington University
Cheney, WA
06-2010

Skills

  • AI-Enhanced Customer Acquisition and Retention
  • Data-Driven Marketing and Analytics
  • Cross-functional leadership
  • Agile campaign execution
  • Digital and Email Marketing
  • AI-Powered Insights and Optimization

Certification

  • Standford Persuasive Communications Certification

Affiliations

  • Volunteer Track & Field Coach
  • PTSA Classroom Lead

Timeline

Sr. Digital Marketing Manager

Microsoft
07.2021 - Current

Sr. Product Marketing Manager

Amazon.com
03.2020 - 07.2021

Sr. Marketing Manager

Expedia, Inc
10.2012 - 08.2016

Performance Marketing Specialist

Intelius, Inc
09.2011 - 08.2012

Bachelor of Arts - Communications And Journalism

Eastern Washington University

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