Sarah Voorhees Siripoke
San Jose,CA
Summary
Strategic and collaborative executive leader seeking a Chief of Staff role to drive operational excellence, optimize processes, and foster team cohesion. Skilled in strategic planning, organizational management, and cross-functional collaboration. Known for innovation, leadership, and a proactive, solutions-oriented approach in fast-paced environments.
Overview
25
25
years of professional experience
Work History
Chief of Staff, Director, Office of CEO
Synaptics
San Jose, CA
05.2022 - Current
- Director of C-Suite operations: day-to-day schedule, meeting management, and operations for the CEO, CFO, General Counsel, and dedicated resource to entire executive staff
- Trusted partner to the CEO ensuring smooth operation of the office, discrete handling of confidential matters, filtering and prioritization of requests, proactively navigate roadblocks and provide immediate solutions
- Planning and curation of presentations for strategic meetings including Board of Directors, All-Hands, and Earnings Calls
- Organize travel and detailed agendas in support of customer meetings, global office visits, and speaking engagements
- Cross-functional partner to business unit and organizational leaders, connecting the dots on corporate goals and objectives
- Close collaboration with Synaptics Board of Directors, managing communication & coordination of quarterly meetings
Director, Corporate Marketing
Synaptics
02.2022 - 05.2022
- Promoted to lead the Synaptics Corporate Marketing team including PR, technical publications, events, trade shows, creative/brand, website development and marketing operations
- Managed multi-million-dollar budget, strategized annual operating plan and spend analysis
- Lead the rebranding of the company including corporate identity, messaging and global office transformation
- Orchestrated high-level executive engagements, notably the ringing of the NASDAQ Bell in recognition of Synaptics 20th IPO Anniversary
Integrated Marketing & Events Manager, Corporate Marketing
Synaptics
03.2019 - 02.2022
- Lead the planning and execution of corporate events and trade shows globally, aligning with business units and worldwide sales team to achieve business objectives and connect to strategic customers
- Developed and executed integrated marketing plans in support of product launch and rolling thunder campaigns
- Managed internal communications and programs to align employees globally in areas of moral, philanthropy, and wellness
Senior Customer Success Champion Program Leader
ServiceNow
07.2018 - 12.2018
- Led the creation and execution of integrated marketing campaigns to build awareness and adoption of the Customer Success Center including promotion of the user community, technical documentation, success clinics, and events
- Defined the strategy and program plan of a customer reward program to recognize highly engaged evangelists and build a robust community of customer advocates
- Provided program management and recruited members for the inaugural Customer Advisory Council to steer strategic direction of content, tools and events to insure the acceleration and success of the customer journey
Integrated Marketing Manager, Developer Communities & Events
Xilinx
08.2016 - 02.2018
- Led the evolution and execution of the Xilinx Develop Forum -- global, multi-track in-person forum events with attendance of thousands of engineers, industry luminaries and ecosystem partners
- Developed event strategy, identified customer champions, managed agenda, call for presentation process as well as speaker relations and partner participation
- Brought integrated marketing campaigns and developer events to life by leading cross-functional team collaboration including brand, creative, partner, product marketing, and regional field marketing teams
- Defined and implemented strategic global integrated marketing communications strategies and tactics to significantly increase visibility, drive awareness and adoption of embedded vision and developer products
Marketing Program & Event Manager
Palo Alto Networks
04.2016 - 08.2016
- Successfully executed user community events globally connecting users to users, and users to technical experts, including chapter meetups, multi-track full day summits events, in addition to webinar-based content and special interest groups
- Provided cross-functional team leadership including collaboration with agency, creative talent, product, technical and regional marketing to create communication assets, content, and deployed a virtual test drive for user group members
- Directed global marketing campaigns to raise awareness and growth of the Fuel User Group community resulting in increased membership base to over 10,000 members and established chapters at the local level globally
Integrated Marketing Manager, Campaigns & User Group Events
Xilinx
05.2010 - 04.2016
- Initiated the strategy and execution of the inaugural debut of Club Vivado, Xilinx's first worldwide software user group, building a grass-roots community of technology experts, developers, and the channel for direct customer feedback
- Provided global corporate and software portfolio marketing campaigns management through leadership, stakeholder management, new product introduction, quarterly software release management, content creation, demand generation, product adoption, marketing program development and execution, press relations, partner/distribution channel relationship management, program performance analysis, budget management and event logistics
- Effectively collaborated with a cross-functional, global teams to execute major strategic corporate repositioning campaigns, moving the company from a traditional backend 'chip technology' provider to an innovation partner helping customers get ahead of the then-evolving end-user trends
Creative Services Manager
Xilinx
07.2008 - 05.2010
- Lead corporate brand management, creative campaigns execution, sales and marketing collateral production, agency management and project management
- Managed a diverse and talented team of Graphic Designers, Interactive Designers, Web Developers and Video Artists to create compelling and impactful collateral and digital media
- Orchestrated the flow of projects through the creative cycle supporting several organizations, including Corporate Communications, HR, IT, Investor Relations and Product Quality
Marketing Communications Program Manager
Xilinx
01.2000 - 01.2008
- Delivered product marketing communications planning and execution through campaign strategy support, creative project management and marcom program management
- Member of cross-functional team that launched flagship technology to the market and supported multiple product lines
- Supplied complete product marketing outbound support, including sales collateral, product packaging and technical documentation
Education
B.S. - Business Administration
Marquette University
Skills
- Verbal and written communication
- Problem-solving
- Team collaboration
- Issues resolution
- Decision-making
- Program management
- Goal setting
- Multitasking and organization
- Team building
- Cross-functional team leadership
Awards
- Chameleon Award, Xilinx, Inc., Recognized for dedication, leadership and agility in the successful management and execution of multiple high-impact product launches and marketing campaigns within the first half of the fiscal year
- X-Factor Award, Xilinx, Inc., Acknowledged for contributions to new and innovative programs that significantly improved business systems and had impact beyond the day-to-day promotion of customer and field success
Accomplishments
- Member, Chief of Staff Association
References
References available upon request.
Timeline
Chief of Staff, Director, Office of CEO
Synaptics
05.2022 - Current
Director, Corporate Marketing
Synaptics
02.2022 - 05.2022
Integrated Marketing & Events Manager, Corporate Marketing
Synaptics
03.2019 - 02.2022
Senior Customer Success Champion Program Leader
ServiceNow
07.2018 - 12.2018
Integrated Marketing Manager, Developer Communities & Events
Xilinx
08.2016 - 02.2018
Marketing Program & Event Manager
Palo Alto Networks
04.2016 - 08.2016
Integrated Marketing Manager, Campaigns & User Group Events
Xilinx
05.2010 - 04.2016
Creative Services Manager
Xilinx
07.2008 - 05.2010
Marketing Communications Program Manager
Xilinx
01.2000 - 01.2008
B.S. - Business Administration
Marquette University
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