Experienced Applications Leader adept at overseeing, enhancing, and expanding business application platforms to meet organizational goals. A collaborative and dedicated leader committed to cultivating partnerships with stakeholders to promote and foster an engaged, empowering work culture focused on aligning project, application and customer needs. Proven ability to build productive relationships with colleagues, clients, and vendors across functional and technical disciplines Demonstrated proficiency in Salesforce CRM encompassing implementation, support, management and strategic roadmap development Management and Team Building | Global Platform Governance | Strategic Roadmap Vision Cross Functional Collaboration | Vendor Relationship Management | Release Management Continuous Process Improvement | Change Management | Project Delivery
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr. IT Manager, CRM Applications
Komatsu
Milwaukee, WI
11.2019 - Current
Management oversight for Global Salesforce CRM Application with over 3,100 users leveraging Sales, CPQ, Service, Field Service, Marketing Engagement, Marketing Cloud, Experience, Heroku, Mulesoft, Manufacturing, and Einstein GPT used for service management, machine tracking, configuration and sales forecasting
Implemented standardized release management and centralized support process categorizing requests and ensuring adherence to defined SLAs with AMS support Vendor
Strengthened CRM platform partnering with strategic vendors to ensure backup standards for DR and implementation of operational efficiency tools for platform analysis and optimization
Facilitated contract negotiation and renewal with Salesforce acquiring Manufacturing Cloud licenses
Establish and define strategic CRM vision, consulting with key stakeholders to formulate Salesforce roadmap and process improvement opportunities
Partner with business leaders to deliver capabilities that support company objectives consistent with corporate values and strategy
Maintain annual CRM Budget with operational costs for vendor, software, travel and employee expenses
Enforce project management standards and methodology ensuring adherence to milestones, scope, deliverables and budget for multiple projects, providing key updates to senior leadership and stakeholders
Provide leadership, guidance and mentoring of teams through assessment, evaluations and interaction
Interact and negotiate with multiple vendors to secure products, services and project implementations
Consistently pursue and obtain understanding of industry best practices and advancements in product technology.
Implemented strategies for improving customer service levels through enhanced use of technology.
Worked closely with vendors to negotiate contracts and select appropriate products or services.
Global CRM Manager
BrandSafway
Waukesha, WI
11.2011 - 11.2019
Established and executed strategic vision for CRM Platform and reported key operational metrics
Initially joining as solo System Administrator supporting the Salesforce platform supporting over 400 users, I facilitated the growth of the CRM program supporting corporate integration and global expansion
In addition, I cultivated and developed the team responsible for platform governance, maintenance and enhancements
Established structured process for ongoing release enhancements within a global platform governance model, ensuring testing and migration of changes across proper environments for seamless deployments
Evaluated and assessed impact of changes on workflows and business processes, identifying potential risks and mitigation strategies ensuring continuity of operations during transition
Led the implementation and onboarding of new company acquisitions onto Salesforce establishing centralized processes ensuring smooth integration and unified operations
Developed and presented KPI metrics, highlighted strategic Salesforce activities in Monthly IT Leadership meetings
Cultivated and maintained relationships with third-party vendors directing internal and offshore teams for ongoing Salesforce support, maintenance ensuring consistent quality and timely deliveries.
North America CRM Business Analyst
Brady Corporation
Milwaukee, WI
01.2010 - 01.2011
IT Product owner for Salesforce CRM platform establishing best practices with focus on effectiveness to increase adoption and ROI
Liaise with key business stakeholders to align on goals and objectives and formulate product roadmap
Championed IT Committee approval, formulated and executed delivery of Salesforce implementation for Brady Brazil enabling centralized Sales Management process
Managed launch and seamless integration of Eloqua as replacement for existing automation tool
Conducted Monthly center of excellence meetings with super users facilitating the dissemination of project updates, system advancements and best practices
IT representative for Corporate DVOC (Discovery Voice of Customer) conducting research, interviews and identifying new product opportunities for potential customers
Held a pivotal role as a key member of the global salesforce team contributing to the definition and support of Salesforce system governance
Directed the development of multiple projects with global project execution encompassing account validation rules, google email gadget, role hierarchy transformation, global chatter rollout and DemandTools training and scenarios.
Project Manager/ Salesforce Manager
FIS / Metavante
Milwaukee, WI
01.2004 - 01.2010
Initially serving as a CRM Business Analyst, I transitioned into management of CRM platform, responsible for adoption, training, support, maintenance and application advancement
Following the merger of Metavante and FIS, I transitioned into a Project Management role
Leading the inception of Salesforce from its foundation, I played a pivotal role in researching, evaluating and selecting Salesforce as new CRM Tool
Additionally, I spearheaded the establishment and development of a dedicated team to provide aligned support for the CRM platform
Strategically planned, designed and scheduled phases for large-scale corporate wide projects ensuring efficient execution and timely completion
Developed, assessed and conducted monthly analysis and review of balanced business scorecard metrics (KPIs) for corporate systems department enabling data driven decision making and performance evaluation
Supervised team responsible for end-end business process design, development, implementation, training, support and enhancements ensuring success and adoption of platform
Continually evaluated new product releases, add-on applications and emerging trends to improve and optimize application functionalities aimed at boosting productivity, fostering process improvements and ensuring compliance
Spearheaded implementation and rollout of Salesforce, developed comprehensive training and communication program, and established centralized help desk for ongoing support of the application.