Sarah Wayman
Chattanooga,TN
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and data driven results. Detail-oriented, attentive and decisive leader. Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
22
22
years of professional experience
Work History
Marketing Manager - Digital Sales
Sinclair
01.2023 - Current
- Building and maintaining cohesive teams to maximize performance and meet revenue targets
- Instilling confidence, nurturing client relationships, and building trust inside and outside the workplace
- Support revenue- generating activities and participate in sales calls and client meetings
- Display product expertise and exhibit mastery of sales tools and systems. Deliver weekly revenue forecasts
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Multimedia Marketing Consultant
Sinclair
05.2019 - 01.2023
- Familiarity with cross- platform marketing solutions and sales methodologies.
- Paying close attention to customer needs and adapting approach as needs evolve
- Understanding of impressions, rating, and cost per points
- Conducted market research studies aimed at identifying customer preferences; used findings as insights in creating more effective multimedia campaigns.
- Developed a deep understanding of each client''s unique needs, enabling the creation of highly targeted marketing strategies that resonated with their audience.
- Conducted thorough competitor analysis to identify market trends and uncover new opportunities for clients'' growth and success.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Business Office Administrator
New Age Media / Sinclair
09.2012 - 05.2019
- Collaborated closely with Human Resources department to streamline recruitment process including job postings and interviews scheduling resulting in faster hiring decisions.
- Maintained accurate financial records through diligent bookkeeping practices and regular audits of financial transactions.
- Reduced operational expenses by optimizing resource allocation and identifying cost-saving opportunities.
- Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions.
- Reconciled account files and produced monthly reports.
HR Assistant
Mincey Marble
09.2007 - 05.2008
- Documented human resources records and maintained confidentiality of sensitive personal information.
- Updated Human Resources Information System (HRIS) database, maintained data accuracy and assisted with system changes.
- Ensured accuracy of personnel records by meticulously maintaining confidential files and databases.
- Set up orientations and initial training for new employees.
Business Unit Controller
Sodexo Food Service
12.2002 - 09.2007
- Coordinated the preparation of accurate financial statements
- Provided expert guidance on complex financial matters, serving as a trusted advisor to senior leadership teams.
- Developed forecasting models to support strategic planning initiatives and inform executive decision-making processes.
- Prepared balance sheets, cash flow reports and income statements.
- Managed payroll data entry and processing for 35 employees to comply company guidelines.
- Provided treasury and cash management by overseeing reconciliation of banking activity, credit card processing, and sales tax returns.
- Reviewed documents and data to give accurate presentations and forecasts to upper management.
Skills
- Digital Marketing
- Linear Marketing for 5 local Broadcast stations
- Cold Calling
- Key Partnership Development
- Brand Promotion
- Strategic Planning
- Marketing campaigns
- Marketing campaign development
- Brand Development
- Business Development
- CRM Management
- Marketing Analytics
Accomplishments
- Achieved Revenue goals 5 years in a row
- Supervised team of 11 dedicated sellers
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Launched and managed several nationwide campaigns
- Developed the largest book of business at our station with 43 active accounts
Timeline
Marketing Manager - Digital Sales
Sinclair
01.2023 - Current
Multimedia Marketing Consultant
Sinclair
05.2019 - 01.2023
Business Office Administrator
New Age Media / Sinclair
09.2012 - 05.2019
HR Assistant
Mincey Marble
09.2007 - 05.2008
Business Unit Controller
Sodexo Food Service
12.2002 - 09.2007
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