SARAH WEBB
Greater Cleveland Area,,OH
Summary
Editorial leader with a strong history of driving audience growth and increasing brand visibility. Skilled in content strategy and SEO optimization, successfully led teams to create award-winning content while promoting interdepartmental collaboration. Committed to utilizing market insights to enhance brand positioning.
Overview
8
8
years of professional experience
Work History
Editor-in-Chief
IronMarkets | Green Industry Pros, SnowPRO, Rental
02.2022 - 04.2025
- Utilized in-depth knowledge of industry trends to strategically plan editorial calendars and oversee content creation that supported brand positioning objectives/that helped increase the brand’s market share
- Researched, wrote and edited engaging articles for both print and web platforms, driving significant web traffic growth from 2022-2024 and boosting e-newsletter open rates from 12.71% in 2022 to 51.08% in 2024
- Led a team of freelance writers and editors to produce high-quality content on deadline, optimizing workflows and ensuring brand consistency
- Collaborated closely with sales and production teams to align editorial initiatives with business objectives, resulting in new sponsorship packages
- Directed trade show strategy to cultivate and develop strategic partnerships with key advertising partners, associations and industry leaders, enhancing brand visibility and driving long-term business relationships
- Partnered with Turf's Up Radio to promote, host and produce programming for monthly podcast focused on industry trends, providing valuable insights and thought leadership for listeners in the industry
Managing Editor
North Coast Media | Landscape Management, Golfdom
01.2021 - 02.2022
- Leveraged knowledge of industries and trends to plan editorial calendars and manage content creation
- Researched, wrote and edited feature articles, blog posts, news items and social media content, earning a 2020 Young Leader Award from the American Society of Business Publication Editors and a 2021 First Place Award, Column Writing, from the Turf and Ornamental Communicators Association
- Supervised a network of freelancers and editors, coordinating deadlines and content direction and clarifying brand policies
- Partnered with sales and production staff to coordinate and execute event strategy and promote marketing initiatives
Associate Editor
North Coast Media | Landscape Management, Golfdom
09.2017 - 01.2021
- Collaborated with leadership, marketing, editorial and digital teams to revamp Landscape Management and executive digital strategy:
- YouTube strategy led to more than 2,100 hours watched and a 50% increase in followers
- 32% audience growth on Instagram
- 56% growth on LinkedIn
- 27% increase in editorial pages
- Helped grow Landscape Management and Golfdom, which saw a 39% and 42% increase in 2019 revenues
- Generated content strategies and pitched ideas, edited 45-plus articles and wrote 10-plus stories for monthly publication
Education
Bachelor of Arts -
Wittenberg University
Springfield, OH05-2016
Skills
- Market research and insights
- SEO optimization
- Brand development
- Leadership
- Content strategy
- Adobe Creative Suite and WordPress
- Google Analytics
- Social media management
- Live event coverage
- Writing and editing
Timeline
Editor-in-Chief
IronMarkets | Green Industry Pros, SnowPRO, Rental
02.2022 - 04.2025
Managing Editor
North Coast Media | Landscape Management, Golfdom
01.2021 - 02.2022
Associate Editor
North Coast Media | Landscape Management, Golfdom
09.2017 - 01.2021
Bachelor of Arts -
Wittenberg University
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