Sarah Williams

Client Success Manager The Marketing Practice formerly Campaign Stars

• Orchestrated the day-to-day management of high-impact projects for top-tier SAP and Cloud technology companies, executing precise and result-driven Account-Based Marketing (ABM) strategies.
• Leveraged Asana project management software to streamline the launch of ABM programs, ensuring seamless coordination and efficient project execution.
• Cultivated strong client relationships through regular communication via Microsoft Teams and Zoom, providing weekly updates and performance reviews to keep clients informed and engaged.
• Utilized Folloze to craft engaging microsites, enhancing client interactions and enabling robust tracking to monitor engagement and effectiveness.
• Played a pivotal role in strategizing client accounts based on sales plays and competitive software advantages, contributing to the formulation of strategic ABM initiatives.
• Collaborated closely with field marketing managers, director of sales, and C-suite executives, fostering cross-functional teamwork that enriched ABM campaign planning and execution.
• Translated client objectives into actionable ABM strategies, aligning campaigns with business goals and utilizing insights to drive successful outcomes.
• Employed a client-centric approach, promptly addressing concerns and resolving issues to uphold exceptional client satisfaction and loyalty.
• Partnered effectively with Account Executives, brainstorming innovative growth strategies that resulted in heightened client engagement and overall satisfaction.

Senior Business Account Manager Frontier Communications

• Drove new business growth while expertly managing a diverse portfolio of 600 midmarket and enterprise accounts.
• Identified strategic upsell and cross-sell opportunities within the portfolio, consistently enhancing revenue streams and delivering value-driven solutions.
• Positioned and sold a range of advanced technology products, including Voice over IP (VoIP), Software-Defined Wide Area Networking (SD-WAN), Fiber-optic solutions, Session Initiation Protocol (SIP) trunking, firewall solutions, Direct Internet Access (DIA), and hardware components. Skillfully guided clients in transitioning to cloud-based services via internet connectivity.
• Collaborated with clients through interactive Zoom sessions, leveraging insights from our sales engineering team to match sophisticated solutions to precise business needs. Engaged with Chief Technology Officers and Vice Presidents of Technology to ensure alignment with overarching technical strategies.
• Achieved success by consistently meeting and exceeding key performance indicator (KPI) targets in renewal revenue, new business revenue, and enterprise product sales.
• Facilitated the migration of multiple businesses from on-premise hardware to cloud-based solutions, streamlining operations and increasing efficiency through innovative telecom solutions.
• Spearheaded the execution of large-scale telecommunications migrations, notably supporting hospitals and educational institutions, including colleges and universities, during the challenging period of the COVID-19 pandemic.
• Orchestrated contract negotiations and pricing discussions, ensuring favorable terms for clients while safeguarding the company's financial objectives.

Senior Business Advisor Thryv formerly Dex/YP

• Orchestrated company growth through adept product knowledge demonstration and post-sale commitment, introducing intricate concepts and resolving challenges tied to adopting cutting-edge technologies.
• Consistently exceeded expectations, achieving outstanding results from 100% to 120% over four years, culminating in revenue generation exceeding $800K in 2019.
• Nurtured a culture of continuous customer satisfaction growth, fostering positive relationships that contributed to a noteworthy 10% increase in profitability.
• Recognized for forging strategic alliances and partnerships across departments, showcasing product/service value and providing comprehensive end-to-end solutions for internal and external stakeholders.
• Innovatively identified and harnessed business opportunities by researching novel approaches and strategies, delivering impeccable customer service that yielded an increase of over $800K in new business accounts.
• Assumed a dual role in training and mentoring new onboarding representatives, instilling company objectives, policies, and procedures to drive seamless integration.
• Collaborated closely with executive leadership to close pivotal accounts, masterfully executing customer-centric strategies to drive sales, coaching, and holistic development.
• Pioneered the sales of Thryv's business automation software to empower SMB/Midmarket enterprises in competing with in-house marketing teams of larger corporations.
• Positioned Thryv's all-in-one software, offering estimates, invoicing, payments, social media management, appointment reminders, and omni-channel advertising (SEM, SEO, Display, social).
• Drove new Thryv software business while also maintaining revenue streams for previous Dex/YP legacy clients, ensuring a smooth transition to advanced business automation and digital advertising.
• Employed a hybrid approach, conducting face-to-face consultations and virtual Zoom meetings to cater to client preferences and assess unique business objectives.
• Skillfully conducted software demonstrations, showcasing Thryv's dynamic functionality and its transformative potential for clients' marketing strategies.
• Spearheaded the onboarding of new clients, ensuring seamless integration and rapid adoption of Thryv software for enhanced business efficiency.

Global Operations Manager-Bill Panel Nielsen Media Research

• Demonstrated adeptness in budget management and payment oversight for bill panels, exercising leadership to guide project processes and ensure alignment with business objectives.
• Spearheaded the creation of comprehensive "Safety Operating Procedure" (SOP) training materials, playing a pivotal role in training and qualifying offshore counterparts for seamless operations.
• Orchestrated the management and coordination of various business operations facets, securing essential resources required for the successful execution of new projects.
• Provided unwavering support to the NISP team and other leadership, addressing high-severity issues promptly and requesting necessary changes to mitigate operational challenges.
• Navigated the training and management of an offshore team focused on data processing, effectively coordinating quarterly data delivery to the leading mobile cell carriers of the time.
• Leveraged software tools like SQL and SPSS to process and deliver data to key stakeholders, ensuring its quality and accuracy in alignment with stringent standards.
• Assumed responsibility for the timely delivery of high-quality data, actively mitigating the risk of data escapes that could potentially breach contractual agreements.
• Collaborated seamlessly with cross-functional teams, contributing to a holistic understanding of client needs and business objectives for improved service delivery.
• Played a pivotal role in maintaining vendor relationships, skillfully managing budgets and payments for bill panels to ensure efficient operations.
• Led by example in project processes and implementations, effectively aligning business goals with project outcomes to achieve successful results.
• Supported and collaborated with the NISP team and leadership, proactively addressing high-severity issues and advocating for necessary changes.
• Guided and trained an offshore team, enhancing their capabilities in data processing and enabling the timely and accurate delivery of data to top mobile cell carriers.
• Utilized SQL and SPSS software to process and analyze data, ensuring its quality and compliance with contractual requirements.
• Oversaw data delivery processes, mitigating the risk of data breaches and maintaining a strong commitment to data integrity.

Data Operations Analyst

• Collaborated with C-Level executives to provide strategic guidance on global security initiatives aligned with overarching business objectives, including programs, training, and operational enhancements.
• Leveraged analytical expertise to collect, evaluate, and interpret data, uncovering insights crucial for identifying potential threats and areas of concern that could impact operations.
• Engaged in direct collaboration with internal teams at Facebook and Google, playing a pivotal role in co-developing mobile communication strategies centered on browser and app usage data.
• Demonstrated agility in delivering data-driven insights and findings to clients, facilitating their decision-making processes and enhancing operational efficiencies.
• Supported C-Level executives in devising and executing comprehensive global security strategies that harmonized with the broader business goals, including programs and training initiatives.
• Applied advanced data analysis techniques to distill meaningful insights, enabling the identification of potential threats and vulnerabilities that might pose operational risks.
• Fostered dynamic partnerships with internal teams at industry giants Facebook and Google, jointly pioneering mobile communication strategies through the analysis of browser and app usage data.
• Ensured the timely delivery of data-driven insights to clients, empowering them to make informed decisions aligned with operational and strategic priorities.
• Collaborated seamlessly with cross-functional teams to integrate data analysis findings into actionable recommendations, supporting clients' data-driven decision-making processes.
• Crafted data visualizations and presentations that effectively communicated complex analytical findings to clients, facilitating their understanding and utilization of insights.
• Employed a consultative approach to client interactions, aligning data-driven insights with their unique business goals and providing impactful solutions to address challenges.
• Cultivated a client-centric approach, tailoring data analysis and insights to clients' specific needs and objectives, resulting in enhanced client satisfaction.
• Collaborated closely with C-Level executives to align global security strategies with broader business objectives, promoting a holistic approach to operations.
• Employed data analysis to extract meaningful insights, enabling the identification of potential threats and vulnerabilities that could impact operational continuity.
• Navigated collaborations with industry leaders Facebook and Google, co-developing mobile communication strategies grounded in the analysis of browser and app usage data.
• Ensured the seamless delivery of data on a weekly basis, supporting client decision-making with accurate and timely insights.

Panel Relations Specialist

• Leveraged proactive problem-solving skills to identify potential equipment failures, partnering with panel members for effective troubleshooting and minimizing the need for unnecessary field representative travels.
• Provided vigilant oversight to enhance performance in critical areas, driving process improvements aligned with company objectives and optimizing field operations.
• Successfully managed the TV ratings sector at Nielsen, demonstrating responsibility for ensuring accurate and up-to-date demographics for over 600 homes, essential for contract compliance.
• Utilized strategic logistics to prevent equipment failures and efficiently schedule service technician calls, ensuring seamless operations and uninterrupted data collection.
• Played a vital role in onboarding new TV rating participants, guiding them through the process and ensuring a smooth transition into the Nielsen panel.
• Excelled at fostering relationships with panel members, ensuring their active engagement, and applying troubleshooting expertise to minimize disruptions and reduce operational costs.
• Demonstrated meticulous attention to detail in updating and maintaining demographics for a substantial number of homes, effectively avoiding any potential breach of contract.
• Coordinated logistics to optimize equipment functionality and mitigate disruptions, resulting in improved data quality and overall panel member satisfaction.
• Responsibly managed the TV ratings sector, a critical aspect of Nielsen's research operations, contributing to the accuracy and integrity of collected data.
• Actively contributed to the enhancement of field operations by identifying areas for process improvement, aligning efforts with company-wide objectives to achieve tangible results.
• Proactively utilized logistics strategies to prevent equipment failures, optimizing the scheduling of service technician calls and ensuring a seamless data collection process.
• Held a key role in the onboarding process for new TV rating participants, delivering comprehensive guidance and support to facilitate their integration into the Nielsen panel.

Administrative Specialist

• Spearheaded essential day-to-day administrative functions, including proactively verifying and updating household demographics through timely phone calls, coordinating appointments, and maintaining meticulous document filing.
• Demonstrated an innate ability to decipher conflicts and challenges within customer service inquiries, employing a solution-oriented approach to effectively resolve issues and communicate with executives.
• Leveraged strong communication skills to articulate customer service-related matters to fellow executives, fostering cross-functional collaboration and ensuring seamless information sharing.
• Skillfully identified areas for process improvement within customer service operations, providing valuable recommendations to enhance operational efficiency and client satisfaction.
• Upheld an unwavering commitment to delivering exceptional customer service, responding promptly to inquiries and addressing concerns with professionalism and courtesy.
• Managed the intricacies of household demographics verification, ensuring data accuracy and integrity through consistent phone interactions and diligent record-keeping.
• Acted as a bridge between customer service and executive teams, translating customer feedback into actionable insights and facilitating strategic decision-making.
• Collaborated seamlessly with cross-functional teams to enhance communication and streamline administrative processes, contributing to a more cohesive and efficient work environment.
• Demonstrated a keen eye for detail and organization, overseeing appointment scheduling and maintaining meticulous documentation to support efficient operations.
• Championed continuous improvement initiatives, identifying gaps in customer service processes and proposing innovative solutions to optimize service delivery.
• Enhanced customer service operations by translating customer feedback into valuable insights, aiding in the identification of areas for improvement.
• Navigated complex customer service scenarios with finesse, adeptly resolving conflicts and ensuring client satisfaction by delivering prompt and effective solutions.