Sarah Williams
Lake Oswego,OR
Summary
Driven and innovative, with knack for identifying growth opportunities and optimizing strategies to maximize impact. Possesses deep knowledge of market analysis and customer acquisition, leveraging data-driven insights and digital marketing skills. Capable of delivering substantial growth and fostering sustainable success. A strong background in leading high-performing teams.
Overview
23
23
years of professional experience
Work History
Chief Operating Officer
Left Hand Agency
12.2021 - Current
- Oversee day-to-day operations to keep organization running smoothly while meeting business goals.
- Mentor and develop team members by sharing industry expertise, providing constructive feedback, and fostering a growth-oriented culture.
- Utilize data-driven insights and analytics from client campaigns to identify opportunities and implement targeted optimizations, resulting in as high as 4x increase in sales for clients.
- Streamlined internal workflows by integrating project management tools, resulting in a 1/4 reduction in project lead time and enhanced team collaboration.
- Manage relationships with external vendors and partners, securing critical resources that contribute to the successful execution of $10M+ digital projects.
- Manage human resources functions, including personnel evaluations, promotions, disciplinary actions, and conflict resolution.
- Oversee multi-million-dollar budgets, strategically allocating resources to achieve organizational goals while reducing operational costs by 10% year-over-year.
- Successfully manage multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Director of Digital Media
Marshall Advertising
03.2020 - 12.2021
- Utilized real-time bidding platforms (programmatic DSPs) to strategically place ads on high-performing websites, streaming apps and DOOH at competitive prices.
- Coordinated paid search efforts to optimize keyword bidding strategies for maximum conversions at lower costs per acquisition.
- Achieved higher conversion rates through A/B testing.
- Successfully managed budget allocation to maximize ROI in various digital marketing campaigns.
- Streamlined audience targeting for personalized advertising with thorough market research and data analysis.
- Provided leadership and guidance to a team of digital media professionals, fostering growth and development within the department.
- Juggled multiple projects and 20+ clients at time successfully and always met tight deadlines.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
Director of Communications
Lake Grove Presbyterian Church
08.2018 - 10.2019
- Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
- Managed crisis communication, mitigating negative publicity during high-profile incidents.
- Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
- Championed internal culture initiatives that fostered a more inclusive workplace environment.
- Grew target audience of younger church goers by 25% year-over-year.
Producer/Writer/Editor
NBC Bay Area, KTVU, KIRO 7, KNSD
01.2002 - 11.2011
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful commercials under deadline pressure with exciting, captivating, and authentic approach, resulting in an Emmy Award.
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Organized and worked with raw footage from multiple cameras and sources.
- Managed inventory for daily on-air logs and digital placement.
- Boosted late news ratings, elevating the 11pm newscast to #1 in the market (Nielsen).
Education
Bachelor of Arts - Communications
University of Washington
Seattle, WA03.2002
Skills
- Programmatic Advertising (DSPs: The Trade Desk, Amazon, OneView)
- Campaign Optimization (A/B Testing, Audience Targeting, Bid Strategies)
- Retail Media Networks (Kroger, Walmart, Albertsons, Roundel)
- Shopper Data Analytics and High-Intent Targeting
- Measurement and Attribution
- Paid Social Media Advertising (Meta, YouTube, TikTok, Reddit, Nextdoor, Snapchat, Pinterest)
- Omni-Channel Media Strategy and Planning (DOOH, OTT, Paid Search, Social Media)
- Leadership and Team Development
Timeline
Chief Operating Officer
Left Hand Agency
12.2021 - Current
Director of Digital Media
Marshall Advertising
03.2020 - 12.2021
Director of Communications
Lake Grove Presbyterian Church
08.2018 - 10.2019
Producer/Writer/Editor
NBC Bay Area, KTVU, KIRO 7, KNSD
01.2002 - 11.2011
Bachelor of Arts - Communications
University of Washington
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