Summary
Overview
Work History
Education
Skills
Websites
Activities And Accomplishments
Timeline
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Sarah Zwack

Summary

Seasoned Buyer bringing in-depth ecommerce and professional experience in diverse environments. First-rate planner, merchandiser and communicator highly trained in buying and inventory management. Proficient in managing inventory needs in high-volume ecommerce operations. Skilled analytic and forecasting abilities with strengths in communication and cross-functional relationship building.

Overview

10
10
years of professional experience

Work History

Senior Ecommerce Buyer& Planner

Reef
07.2021 - Current
  • Diligently manage an Open-To-Buy budget of $40 million
  • Strategically collaborate with cross-functional teams including Design, Product, Marketing, and Ecommerce Merchandiser to drive a remarkable 44% growth in the Reef.com business in 2022
  • Successfully orchestrate a cross-functional synergy by fostering collaboration among Design, Product, Marketing, and Ecommerce Merchandiser teams, resulting in an exclusive product collection on Reef.com that has yielded revenue of $16 million year to date
  • Implement data-driven inventory strategies that reduced end-of-year inventory costs by $1 million
  • Manage air and ocean freight strategies in close partnership with Operations and Finance, resulting in substantial YoY growth of +51% in April and +41% in May while minimizing stockouts
  • Strategically determine product release timings and seasonal promotions to meet financial plans
  • Develop and execute a markdown calendar for slow-moving or seasonal items, ensuring inventory targets and financial goals are consistently met
  • Collaborate with design and product teams to thoughtfully curate a product line tailored to Reef.com consumers, driving an impressive +54% YoY growth in the women's sandal business
  • Proactively conceptualize and execute Go-To-Market Strategies in collaboration with Marketing and Merchandising teams, ensuring alignment with departmental strategies and current market trends
  • Manage and provide leadership to the Ecommerce and Retail Analyst.

ROXY Ecommerce Buyer

Boardriders
12.2017 - 07.2021
  • Productively manage a $11 million OTB
  • Energetically and efficiently maintain $14 million ecommerce website
  • Effectively collaborate with Design, Product, Marketing and Ecommerce Merchandiser growing the Roxy.com business 14% in 2019
  • Effectively collaborate with Design, Product, Marketing and Ecommerce Merchandiser to launch an exclusive product collection on Roxy.com that generated over $100k in 2020
  • Analyze current business trends and product performance to work in partnership with design to edit and assort the line, ensuring product supports department strategies
  • Clearly communicate with Ecommerce merchandiser to ensure the website showcases product in the best way to hit sales goals
  • Continuously manage inventory, sell through and margin to ensure the financial budget is met on a weekly, monthly, and yearly basis
  • Proactively conceptualize and execute regional Go To Market Strategy in partnership with Marketing and Merchandising to ensure alignment with department strategies and current market trends
  • Effectively collaborate with Marketing and Merchandising to ensure homepage, email and content accurately support the department strategies.

ROXY Ecommerce Merchandiser and Buyer

Boardriders
12.2014 - 12.2017
  • Analyze sales data daily to ensure projects and initiatives are driving sales growth
  • Utilize data to implement new strategies to promote further sales growth
  • Research customer spending trends and align merchandising to promote additional purchases
  • Increased Spring and Summer 2016 sales revenue by 5% and 15% respectively
  • Effectively collaborated with the Merchandising and Design and Ecommerce Digital Coordinator to successfully launch a 4th of July capsule, which generated over $20K in additional sales revenue in the first year
  • Proactively created and implemented a customer survey that provided data that improved the functionality of a customer's online experience
  • Manage seasonal buying, while ensuring optimal product mix based on category goals
  • Successfully managed automated and curated site merchandising efforts, including scheduling of site content and customer experience.

ROXY Ecommerce Assistant Merchandiser and Buyer

Boardriders
03.2014 - 11.2014
  • Successfully assisted in merchandising efforts to launch three brands on the Demandware platform
  • Proactively brainstormed and organized a photo shoot for an online back to school campaign
  • Promoted to Ecommerce Merchandiser.

Education

BS, Marketing -

California State University, Long Beach
Long Beach, CA
05.2011

Skills

  • 10 years merchandising and buying experience
  • 3 years planning and forecasting experience
  • Able to demonstrate excellent analytical skills
  • Excellent writing, communication, and presentation skills
  • Highly proficient in using Excel, PowerPoint, Word, and Outlook
  • Willingness to take on any task
  • Highly adaptable to change

Websites

Activities And Accomplishments


  • President, Delta Zeta Sorority, California State University, Long Beach
  • President of the Year Delta Zeta Sorority, California State University, Long Beach
  • Sorority of the Year, California State University, Long Beach
  • Rho Gamma Advisor, California State University, Long Beach
  • Founding Member, Rise for a Cure/Schmidt Legacy Foundation
  • Girl Scout Gold Award Recipient

Timeline

Senior Ecommerce Buyer& Planner

Reef
07.2021 - Current

ROXY Ecommerce Buyer

Boardriders
12.2017 - 07.2021

ROXY Ecommerce Merchandiser and Buyer

Boardriders
12.2014 - 12.2017

ROXY Ecommerce Assistant Merchandiser and Buyer

Boardriders
03.2014 - 11.2014

BS, Marketing -

California State University, Long Beach

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Sarah Zwack