Sarah Edwards
Content Marketer & Copywriter
Florida
Summary
Multi-faceted, results-driven Digital Content Specialist and Copywriter enthusiastic about opportunities to grow. Strong background in research and analysis combined with in-depth knowledge and experience related to content marketing, copywriting, and content strategy. Advocate for data-informed client journeys and cross-functional strategic efforts. Excellent communicator with an eye for detail and legal compliance, strong track record of entrepreneurial pursuits, and formal education in leadership.
Overview
10
10
years of professional experience
2
2
Certifications
Skills
- B2B and B2C Copywriting
- Content Marketing and Strategy
- Persona and Audience Analysis
- Mentoring Junior Team Members
- Research and Data Analysis
- Client Relations
- Department Collaboration
- SEO
- Brand Messaging
- Storytelling
- Corporate Communications
- AP Style
Work History
Digital Content Specialist
Bisk Education
01.2022 - Current
- Acted as SME to lead development of a direct-voice landing page for Columbia Law, which had a 21.3% conversion rate compared to the control page's 9.2% conversation rate.
- Implemented content strategy and created high-quality content in collaboration with internal teams to bring client's monthly organic site traffic from 227 visitors/mo (Feb. 2022) with 12 referring domains to 2090 visitors/mo and 66 referring domains (Jan. 2023).
- Worked closely in a mentor/training capacity with a student intern (ongoing) to prepare them for full-time content marketing or writing roles.
- Assisted the content marketing manager with onboarding new team members during the team's rapid growth period throughout 2022.
- Improved client relations and understanding of content marketing efforts by improving communication and presenting the strategy behind related marketing decisions.
- Pitched content ideas to clients, clients approved with minimal changes.
- Streamlined cross-functional operations by developing new content management and communication processes with internal teams.
- Initiated and led the ongoing development of a freelancer database to expand the resources available to the content team.
- Efficiently utilized freelancers and other resources to generate approximately a year's worth of SEO-optimized content for two clients.
- Developed and presented content marketing plans to internal stakeholders.
- Planned and wrote high-quality, branded content/copy for a variety of marketing assets including SMS, blogs, landing pages, emails, and more while consulting on campaign strategy accordingly.
Copywriter
Mama's Cauldron, LLC
01.2021 - Current
- Launched a business on a strict budget, utilizing client-relations-building strategies and inbound marketing via social media.
- Developed a business website on Wordpress including: site structure, SEO optimizations, webpage copy, an automated chat-bot, and email list.
- Streamlined business operations for improved client experience.
Adjunct Professor - Technical and Business Writing
Lamar Community College
01.2020 - 05.2020
- Built relationships with students, mentoring on personal, professional, and academic goals while providing comprehensive coaching on writing and communication.
Social Sciences Teacher
Polk County Public Schools
09.2015 - 07.2019
- Mentored new teachers in curriculum, classroom management, technology, and other aspects of the profession.
Graduate Assistant
The University Of South Florida
08.2013 - 05.2015
- Conducted qualitative data analysis as part of a USDOE research project.
- Designed and created educational materials, including digital content, to supplement professor's lesson plans and meet student needs.
Education
MBA - Marketing
Florida Institute of Technology-Melbourne
Melbourne, FL01.2025
Master of Education - Educational Leadership And Administration
University of South Florida
Tampa, FL2019
Bachelor of Arts - Sociology
Eastern Connecticut State University
Willimantic, CT2013
Certification
- Content Marketing, Hubspot Academy
- Inbound Marketing, Hubspot Academy
- SEO, Hubspot Academy - In Progress
- Digital Marketing, Hubspot Academy - In Progress
Timeline
Digital Content Specialist
Bisk Education
01.2022 - Current
Copywriter
Mama's Cauldron, LLC
01.2021 - Current
Adjunct Professor - Technical and Business Writing
Lamar Community College
01.2020 - 05.2020
Social Sciences Teacher
Polk County Public Schools
09.2015 - 07.2019
Graduate Assistant
The University Of South Florida
08.2013 - 05.2015
MBA - Marketing
Florida Institute of Technology-Melbourne
Master of Education - Educational Leadership And Administration
University of South Florida
Bachelor of Arts - Sociology
Eastern Connecticut State University
Similar Profiles
MAURA T. MCDONALDMAURA T. MCDONALD
Associate Production Coordinator at Bisk EducationAssociate Production Coordinator at Bisk Education
Costa GaroufalidisCosta Garoufalidis
Digital Content Writer at Bisk Education, Inc.Digital Content Writer at Bisk Education, Inc.
James KellyJames Kelly
Senior Program Representative at BiskSenior Program Representative at Bisk