Summary
Overview
Work History
Education
Skills
Languages
Timeline
Linkedin
Volunteer Projects
Generic

Sarahelizabeth Mason

Concord,NH

Summary

Experienced event strategist with a strong record of driving high-impact brand experiences across global tech and media sectors. Skilled in leading cross-functional teams, executing complex logistics, and delivering measurable results at scale. Proven success developing event strategies that engage key stakeholders—from customers and partners to press and analysts—across in-person, hybrid, and virtual formats. Skilled in turning complex narratives into compelling activations. Boston-based and globally mobile.

Overview

16
16
years of professional experience

Work History

Director of Marketing and Partnerships

Atempo
03.2021 - Current
  • Directed global trade shows, partner summits, and field events, improving lead generation by 30% and brand awareness by 15%.
  • Designed and launched scalable partner enablement events including certification programs, resulting in 150+ global partner certifications.
  • Increased partner engagement by 25% through storytelling-driven content, supporting events with video, podcast, and blog assets.
  • Championed integration of AI-based tools and CRM for campaign execution and measurement, optimizing marketing spend by 15%.
  • Developed and maintained a global events calendar in alignment with regional sales priorities and business unit strategy.

Senior Producer, Events & Content

The HMC Network
09.2016 - 01.2021
  • Produced B2B and entertainment events, including San Diego Comic-Con activations and launches for Sony and Samsung.
  • Secured strategic partnerships and tech sponsorships, boosting revenue by 20% and expanding brand footprint.
  • Developed influencer and VIP engagement strategies, increasing podcast listenership by 30% and social media interaction by 50%.
  • Launched community-focused event programming, increasing local engagement by 25% and improving attendee satisfaction scores by 15%.
  • Managed global teams and external vendors for large-scale activations, including IBC (Amsterdam) and InterBEE (Japan), overseeing all show logistics, partner events, and networking receptions on-site and remotely.

Director of Marketing and Strategic Partnerships

Cakelive Agency
01.2010 - 09.2016
  • Led production of 150+ annual events including Academy Awards campaigns, with 95% completed on-time and under budget.
  • Increased event ROI from 3% to 15% via data-driven marketing, generating an additional $2M+ in revenue.
  • Produced activations across APAC and Europe, increasing regional engagement by 30% and loyalty by 25%.
  • Directed international teams and on-site crews for events throughout Asia-Pacific and EMEA, ensuring execution aligned with brand messaging and event performance goals.

Education

Bachelor of Science - Communications: Broadcasting and Film

Boston University
Boston, MA

Skills

  • Global Event Strategy & Logistics
  • B2B SaaS & Tech-Focused Activations
  • Budget Planning & Financial Oversight
  • Cross-Functional Team Leadership
  • Stakeholder & C-Level Engagement
  • Pipeline & ROI Measurement
  • Integrated Marketing Campaigns
  • Strategic Partnerships & Sponsorships
  • Narrative-Driven Event Experiences
  • Advanced Analytics & Martech Tools

Languages

French
Professional Working

Timeline

Director of Marketing and Partnerships

Atempo
03.2021 - Current

Senior Producer, Events & Content

The HMC Network
09.2016 - 01.2021

Director of Marketing and Strategic Partnerships

Cakelive Agency
01.2010 - 09.2016

Bachelor of Science - Communications: Broadcasting and Film

Boston University

Linkedin

linkedin.com/sarahemason

Volunteer Projects

  • Festival Director Louisiana International Film Festival
  • Event Producer, Camp RED for Kids / RED Digital Cinema
  • Co-Chair, Boston University Alumni Association

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