Sarah E. Schneider
New York
Summary
Entrepreneurial restaurant owner and brand builder with a proven track record of launching and scaling successful hospitality ventures. Founder of two acclaimed restaurants, including Gus and Marty’s and Egg Shop, with expertise in concept development, operations, marketing, and guest experience. Skilled in brand strategy, social media growth, and cultivating a loyal customer base. Prior experience in fashion sales, serving as Men's Sales Director for True Religion, and working with AG, PRPS, and Levi’s. Adept at wholesale strategy, business development, and trend analysis. A dynamic leader with a passion for building brands that resonate with consumers, and drive long-term success.
Overview
19
19
years of professional experience
Work History
Restaurant Owner
Gus and Marty's
Brooklyn
10.2024 - Current
- Conducted competitive analysis of existing brands in the market.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Assisted with recipe development, testing, and presentation techniques.
- Provided guidance on pricing structures for different types of dishes.
- Optimized profits by controlling food, beverage and labor costs.
- Ensured compliance with all applicable health codes and safety regulations.
- Worked closely with kitchen staff to maintain streamlined operations and resolve issues.
- Provided guidance on social media strategy development and execution.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Completed routine maintenance and repair.
- Worked effectively in team environments to make the workplace more productive.
Restaurant Owner
Egg Shop LES LLC
New York
08.2014 - Current
- Hired, trained and motivated staff to fill all restaurant openings.
- Oversaw daily operations of the restaurant including staff scheduling, budgeting and inventory management.
- Optimized profits by controlling food, beverage and labor costs.
- Evaluated performance of employees regularly through performance reviews, coaching sessions and feedbacks from customers.
- Developed menus that featured local ingredients while meeting customer demands.
- Interviewed potential hires for front-of-house positions such as servers and bartenders .
- Maintained relationships with suppliers and distributors in order to secure best deals on orders placed .
- Managed food preparation, guest interaction, quality control and customer relations.
- Managed cash flow by setting budgets for expenses such as labor cost, food cost, ensuring timely payment of bills and taxes as well as monitoring accounts receivable and payable records .
- Implemented operational procedures to maximize efficiency while minimizing costs.
- Managed creation of marketing materials, collateral and sales support tools.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Assisted with menu development by creating new recipes or improving existing ones.
- Created standard operating procedures for catering staff members.
- Coordinated catering services at various special events.
- Developed and implemented innovative sales strategies to increase catering revenue.
Men's Sales Director
True Religion Jeans
New York
01.2011 - 05.2014
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Coordinated action plans for sales team to penetrate new markets.
- Coached, developed and motivated team to achieve revenue goals.
- Oversaw regional and local sales managers and staff.
- Analyzed sales statistics to identify areas of improvement and implement corrective actions.
- Monitored competitor activities and adjusted strategies to maintain competitive advantage.
- Developed and recommended product positioning, packaging and pricing strategies to produce highest possible long-term market share.
Women's Sales Manager
Prps Denim
New York
03.2008 - 10.2009
- ! Launched women's Prps denim and collection in US, strategically placing the brand in A-doors, such as Barney's, Ron Herman, American Rag, Susan of Burlingame, Shop Bop and Fred Segal, amongst others
- ! Developed sales of $2 million from line's inception in mid-2008
- ! Worked closely with lead designer to develop and merchandise denim fits and washes, as well as collections, based on market trends
- ! Purchased goods in conjunction with the production team, based on sales estimates and forecasts for coming seasons
- ! Lead seminars and store visits to ensure retail sales product knowledge
Account Executive
Paper Denim & Cloth
New York
02.2006 - 03.2008
- ! Responsible for launching and maintaining sales for men's and women's denim and collection to specialty stores and majors, including Lord & Taylor and Urban Outfitters, amongst others
- ! Merchandised collection and delivery dates, based on product and season
- ! Purchased goods in conjunction with the production team, based on sales estimates and forecasts for coming seasons
- ! Analyzed retail sales performance in weekly meetings with management to consistently improve sell-through rates and brand performance
- ! Lead seminars and store visits to ensure retail sales product knowledge
Education
University of Nevada Las Vegas
Las Vegas, NVSkills
- Budget management
- Recipe development
- Inventory management
- Cost control
- Health code compliance
- Staff training
- Social media marketing
- Customer engagement
- Team collaboration
- Supplier negotiation
- Operational efficiency
- Menu design
- Event coordination
- Sales strategy
- Sales and marketing
- Supply ordering and management
- Problem-solving aptitude
- Critical thinking
- Self motivation
- Restaurant operations
- Coaching and mentoring
- Staff recruitment
- Control inventory costs
- Hospitality management
- Food and Beverage Ordering
- Recruitment and hiring
- Teamwork
- Team building
- Purchasing
- Small business operations
- Sales expertise
- Excellent communication
- Adaptability
- Networking
- Cultural awareness
- Team leadership
- Menu development
Websites
Accomplishments
Opened and managed a profitable NYC restaurant for over 10 years
Navigated covid and negotiated lease terms to ensure keeping our restaurants open
Staff retention
Timeline
Restaurant Owner
Gus and Marty's
10.2024 - Current
Restaurant Owner
Egg Shop LES LLC
08.2014 - Current
Men's Sales Director
True Religion Jeans
01.2011 - 05.2014
Women's Sales Manager
Prps Denim
03.2008 - 10.2009
Account Executive
Paper Denim & Cloth
02.2006 - 03.2008
University of Nevada Las Vegas
Similar Profiles
Dilara MaslakDilara Maslak
Server at Gus&Gus PlaceServer at Gus&Gus Place
Emmalia NapeahiEmmalia Napeahi
Social Media Manager at Marty's LLCSocial Media Manager at Marty's LLC
Lucy GoreLucy Gore
Restaurant Hostess at Marty's GrillRestaurant Hostess at Marty's Grill