Sarahfina Bachrach
Santa Rosa,CA
Summary
Results-driven business analyst specializing in financial analysis and client engagement. Expert in utilizing SAP for accurate forecasting and reporting, facilitating informed decision-making through clear data insights. Proven track record of fostering teamwork and achieving project success through strong communication and analytical capabilities. Highly organized and self-motivated, consistently delivering high performance with minimal supervision.
Overview
14
14
years of professional experience
Work History
Business Analyst, Senior
Pacific Gas & Electric
Santa Rosa, CA
07.2025 - Current
- Collaborated with teams to present data-driven insights for informed decision-making.
- Analyzed business processes to identify areas for improvement and efficiency.
- Implemented data analysis techniques to inform decision-making processes.
- Compiled and analyzed data. Developed and maintained data models for what-if analysis and other business purposes. Prepared and summarized analyses of financial and operational data for executive leadership.
- Performed analysis on highly complex data models that had cross-functional impact.
- Developed innovative data solutions to address complex business issues. Presented findings and proposed recommendations to leaders.
- Developed business cases in support of strategy or change initiatives.
- Worked with and leveraged relationships with VP, Directors, and Managers across functions and departments.
- Managed cross-functional projects and initiatives.
IT Planning Analyst
Pacific Gas & Electric
Santa Rosa, California
02.2023 - 07.2025
- Conducted bi-weekly reviews of actual vs. forecast analysis report with program managers using SAP AO.
- Produced weekly and monthly financial analysis reports across multiple programs.
- Assisted in daily labor operations, providing essential IT business support.
- Developed and worked with budgets and forecasts, by supporting development of monthly or annual forecasts, tracking actual spend vs. budget and forecast across vendors, monitoring of financial orders and how spend is hitting those order numbers.
- Analyzed actual spending versus forecasts to implement appropriate change controls.
- Collaborated with teams to present data-driven insights for informed decision-making.
East Coast Regional Account Manager
Marin Mountain Bikes
Petaluma, CA
05.2020 - 02.2023
- Delivered revenue and volume targets for all East Coast accounts.
- Collaborated with outside reps and distributors to develop impactful programs and ordering guidelines.
- Analyzed processes, procedures, and promotions to drive sales growth consistently.
- Provided exceptional account service to enhance customer loyalty and retention.
- Regularly presented new products, negotiated pricing, and prepared comprehensive proposals.
- Engaged accounts through effective communication to assess needs and requirements.
- Drove sales by strategically meeting with customers and implementing organized approaches.
- Conducted cost-benefit analyses to align services with current and potential customer needs.
Marketing Specialist
Marin Mountain Bikes
Petaluma, CA
06.2019 - 05.2020
- Managed point-of-purchase programs for 41 international distributors and 200 US dealers by compiling and fulfilling orders.
- Developed pricing strategy, managed merchandise webstore content, and ensured order fulfillment.
- Produced bi-weekly newsletter content for US dealers, featuring product inventory and dealer spotlights.
- Supported digital marketing initiatives, including email campaigns, social media management, and e-commerce strategies.
- Conducted market research, data collection, and trend analysis to inform business decisions.
- Implemented updates and new content for Marin Bikes consumer website while coordinating translations with nine international distributors.
- Managed online training platform by uploading product videos, creating quizzes, and integrating dealer feedback.
- Designed and implemented a rebranded dealer-facing website, overseeing content management and brand assets.
Sales Operations Coordinator
Marmot Mountain LLC.
Rohnert Park, CA
01.2018 - 01.2019
- Executed strategy, assortment architecture, and pricing tiers across all departments and external representatives.
- Facilitated monthly go-to-market meetings to identify channel opportunities and uphold brand integrity.
- Collaborated with Planning team on forecasts for account assortment architecture.
- Coordinated order processing, sample sets, promotional materials, and export processes while monitoring deadlines.
- Analyzed customer inventory positions to drive reorder business and deliver critical sales analysis.
- Supported Key Account Managers in implementing sales strategies and product line presentations.
- Organized and produced internal sales meetings and trade shows for effective stakeholder engagement.
- Created and monitored Pre Season Sale Sample purchase orders to streamline inventory management.
Inside Sales Representative
Marmot Mountain LLC. (Newell Brands)
Rohnert Park, CA
12.2016 - 01.2018
- Daily order entry & management for wholesale orders and Key Partnership Accounts
- Monitored PO dates, provided availability reports, and reviewed pricing
- Managed reporting and payments for Reno Distribution Center and direct shipments internationally and domestic.
- Worked across multiple departments for any additional partner needs; fixtures, samples, clothing
Event Merchandising Manager
Bike Monkey
Santa Rosa, CA
03.2014 - 10.2017
- Worked part-time during spring/summer race seasons as Event Merchandising Manager & Volunteer Coordinator
- Designed and purchased the various merchandising products offered for sale at local Bike Monkey events & races including Levi's Gran Fondo
- Merchandised event sales tents and organized volunteer assistance at events
- Managed company website and inventory assisted with race event registration race timing & course marking
Customer Service and Warranty Representative
Marmot Mountain LLC.
Rohnert Park, CA
08.2016 - 12.2016
- Handled warranty and product requests for processing repairs, replacements
- Issued credits for returns of Marmot products
- Order tracking, problem solving, customer relations in both Warranty and Customer Service orders
Sales Department Lead
Recreational Equipment Inc.
Santa Rosa, CA
10.2012 - 08.2016
- Directed shipping and receiving department operations, enhancing order fulfillment and customer service.
- Executed bi-annual inventory processes for a $14.5 million store.
- Managed daily cash drawer counts, deposits, payroll input, and bank statement reconciliations.
- Facilitated hiring processes for new employees to strengthen team composition.
- Conducted weekly product training clinics for staff and organized offsite events.
- Led comprehensive training programs in clothing, footwear, shipping, and customer service sectors.
- Coordinated truck deliveries, vendor returns, purchase orders, and direct-to-consumer orders.
- Supported customers on the sales floor by providing gear recommendations and processing transactions.
Education
Bachelor of Science - Environmental Science Policy & Planning
University of California - Davis
Davis, CA2012
Associate of Applied Science - Physical Anthropology
Santa Rosa Junior College
Santa Rosa, CA2009
High School Diploma -
Santa Rosa High School
Santa Rosa, CA2006
Skills
- Effective communication skills
- Customer service excellence
- Account and sales management
- Client relationship management
- Task prioritization
- Strategic planning
- Data analytics
- Advanced Excel and Microsoft analysis
- Proficiency in QuickBooks and Microsoft Office
Timeline
Business Analyst, Senior
Pacific Gas & Electric
07.2025 - Current
IT Planning Analyst
Pacific Gas & Electric
02.2023 - 07.2025
East Coast Regional Account Manager
Marin Mountain Bikes
05.2020 - 02.2023
Marketing Specialist
Marin Mountain Bikes
06.2019 - 05.2020
Sales Operations Coordinator
Marmot Mountain LLC.
01.2018 - 01.2019
Inside Sales Representative
Marmot Mountain LLC. (Newell Brands)
12.2016 - 01.2018
Customer Service and Warranty Representative
Marmot Mountain LLC.
08.2016 - 12.2016
Event Merchandising Manager
Bike Monkey
03.2014 - 10.2017
Sales Department Lead
Recreational Equipment Inc.
10.2012 - 08.2016
Bachelor of Science - Environmental Science Policy & Planning
University of California - Davis
Associate of Applied Science - Physical Anthropology
Santa Rosa Junior College
High School Diploma -
Santa Rosa High School