Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Extra
Languages
Websites
References
Timeline
Generic
Sarah H Watson

Sarah H Watson

Fort Collins,CO

Summary

Results-driven content leader born to build strategic, successful marketing campaign to increase visibility and revenue. Possess strong skills in digital marketing, strategic planning, and community engagement. Skilled in communication and teamwork, ensuring efficient execution of marketing projects and impactful outreach initiatives.

Overview

9
9
years of professional experience

Work History

MARKETING & OUTREACH MANAGER

Global Village Museum of Arts & Cultures
03.2025 - Current
  • Develop all digital and print communications, including newsletters, email campaigns, and exhibit promotional materials, to engage the community and drive museum attendance
  • Coordinate timelines for exhibits, events, social media, and partnerships
  • Create and collect content across SMM platforms, using storytelling, visuals, and themed campaigns to highlight exhibits, events, and cultural education
  • Analyze data across SMM platforms and main website to track engagement, sales conversions, and more (294% increase in reach in the last 30 days)
  • Foster community relationships, collaborating with local partners, educators, artists, and cultural groups to expand the museum’s visibility and impact

SOCIAL MEDIA MARKETING MANAGER

Food, Retail, Photography
10.2023 - Current
  • 88% increase in user engagement across a 2-month span by creating video content for a Korean BBQ restaurant
  • Launched brands on new platforms such as TikTok and YouTube through short and long-form videos
  • Created short videos across Facebook and Instagram for a boudoir photographer, baker, boba café, etc.

BUSINESS CONSULTANT, MARKETING – Focus on IT and Business

Tata Consultancy Services
06.2021 - 09.2023
  • Produced compelling copy for white papers, case studies, and RFPs, leading to an increase in successful biz-dev proposals and client acquisition
  • Collaborated with SMEs to create thought leadership pieces on cloud, AI, and technology, driving an increase in industry recognition and media mentions
  • Conducted in-depth market research and competitive analysis, identifying growth opportunities across multiple industry lines
  • Worked closely with design, industry units, and sales teams on proposals, strategic roadmaps, and outlines for implementation plans to improve ROI

CONTENT MARKETING SPECIALIST

Madwire
01.2020 - 11.2020
  • Developed and executed SEO/content strategies for 50+ clients across diverse industries, resulting in an average 8% increase in organic website traffic
  • Created tailored, brand-specific content, including blog posts, landing pages, email campaigns, promo videos, and social media posts, leading to a 15% reduction in bounce rates for a client in the logistics & shipping industry
  • Prepared detailed KPI reports on website performance, delivering actionable insights to lead to improvements in CTR and conversion rates
  • Achieved consistent first-page search engine results for various clients (law, retail, luxury goods, etc.) by targeting technical SEO improvements

OPERATIONS SPECIALIST, BRAND EDUCATOR

Menchies Frozen Yogurt
01.2017 - 12.2019
  • Conducted comprehensive training programs for new franchisees with a focus on branding, operations, policies & procedures, and customer service standards
  • Supported soft and grand openings at new stores, driving initial community engagement and achieving numbers above projected first-month sales for multiple franchisees
  • Developed efficient store processes, including inventory management, order fulfillment, and daily routines, to enhance overall operational effectiveness, captured in a detailed operations manual for franchise owners
  • Provided ongoing training for existing staff on new operational initiatives, resulting in higher employee and customer satisfaction scores
  • Supervised product tests and surveys at the HQ location, gathering actionable feedback on new flavors, toppings, and promotional items for a sales uplift
  • Managed local store marketing campaigns for the HQ location to increase community engagement and drive sales through events, promotions, and targeted outreach

Education

Bachelor of Arts - Creative Writing, French, Multimedia Communications

PEPPERDINE UNIVERSITY
Malibu, CA
04-2017

Skills

  • Content creation
  • Digital marketing
  • Press release writing
  • Social media strategy
  • Community outreach
  • Data analysis
  • Customer engagement
  • Direct mail campaigns
  • Microsoft Office proficiency
  • Social media management tools
  • Graphic design software
  • Video editing software
  • Google analytics

Hobbies and Interests

  • Literature
  • Photography
  • Travel
  • Health & Fitness
  • Hosting & Event Planning

References

  • Lorraine Lestorti, Graphics, Team Lead at Tata Consultancy Services, 267 254 3376, LorraineLestorti@mac.com
  • Michael Einziger, Musician and Co-Founder of MIXhalo and Versicolor Tech., 424 291 1073, michaeleinziger@icloud.com

Extra

Expressionists Literary Magazine / 2013, 2017, Lausanne, Switzerland, 2014-15

Languages

French
Limited
Korean
Native/ Bilingual

References

References available upon request.

Timeline

MARKETING & OUTREACH MANAGER

Global Village Museum of Arts & Cultures
03.2025 - Current

SOCIAL MEDIA MARKETING MANAGER

Food, Retail, Photography
10.2023 - Current

BUSINESS CONSULTANT, MARKETING – Focus on IT and Business

Tata Consultancy Services
06.2021 - 09.2023

CONTENT MARKETING SPECIALIST

Madwire
01.2020 - 11.2020

OPERATIONS SPECIALIST, BRAND EDUCATOR

Menchies Frozen Yogurt
01.2017 - 12.2019

Bachelor of Arts - Creative Writing, French, Multimedia Communications

PEPPERDINE UNIVERSITY

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