Sarahí Healy

Senior Marketing Research Analyst (Oct 2024 – Present)

• Bridged research and business strategy by managing a monthly survey of 1,000 general population respondents, aligning insights with future marketing campaigns.
• Transformed raw data into compelling visuals by cleaning and structuring research data in Alteryx and building interactive reports in Power BI.
• Simplified complex trends by curating and summarizing relevant research, providing strategic insights that shaped marketing content.
• Influenced decision-making at scale by presenting key research findings to a department of 150+ marketers, driving data-informed campaigns.
• Operated at a high level of influence, working just three steps from the CMO as an individual contributor on a small but high-impact research team.
• Increased research output and efficiency, refining processes to streamline survey execution, data analysis, and reporting.
• Optimized research workflow by managing the Wrike research calendar, improving project tracking, and training colleagues on best practices.
• Maintained high standards of excellence, ensuring research-driven decisions met both strategic and executional needs.

Sr. Marketing Operations Analyst - Strategy Team, Paycom Software Inc.

• Uncovered new product usage data, transforming it into actionable insights that improved strategic decision-making.
• Flagged internal data roadblocks, leading to leadership-driven improvements of data quality and the development of consistent product KPIs.
• Built cross-departmental relationships to expand visibility beyond marketing, creating a fuller picture of company performance.
• Designed tracking methods that provided clear, quantifiable marketing impact across multiple channels.
• Developed custom reporting solutions that made it easier for executives to access crucial performance data.
• Automated data processing such as conference lead data processing, streamlining its integration into Paycom’s internal CRM.

• Improved automation of reporting using Power BI and Alteryx, significantly improving data accessibility.
• Delivered high-visibility sales pipeline and marketing lead reports to C-level executives.
• Analyzed multi-source campaign performance, tracking key engagement metrics like CTOR.
• Translated complex datasets into clear, impactful insights for both technical and non-technical audiences.
• Advocated for self-service data tools by training teams on how to navigate dashboards in OneView.
• Provided hands-on support for teams needing help with Excel, reporting, and workflow improvements.
• Conducted ad-hoc analyses to support strategic decision-making and optimize marketing investments.

• Revamped financial reporting to track profitability by customer and product, improving business decisions.
• Ensured accuracy and compliance, increasing financial visibility into multiple business entities.
• Increased financial transparency and identified $150,000 of cost-saving opportunities through data analysis.
• Strengthened financial security by automating access controls, digitizing payroll, and implementing mobile timesheets.
• Played a key role in executive planning, aligning financial strategies with company growth initiatives.
• Automated invoicing processes, reducing turnaround times and improving cash flow.
• Used market data to optimize pricing strategies based on regional and service-specific trends.

• Refreshed marketing content to boost brand exposure and drive customer traffic.
• Negotiated vendor contracts, reducing costs and improving effectiveness.
• Developed training aligned with business goals, foster care demands, and budget constraints.

• Created financial reports used to drive staffing, budgeting, and executive decision-making.
• Maintained audit-ready financial records and ensured compliance with IRS and FEC regulations.
• Delivered financial forecasting and variance analysis to improve strategic planning.
• Led training for committees and staff to enhance financial processes and reporting accuracy.
• Developed targeted marketing and fundraising strategies using data-driven insights.
• Strengthened donor engagement by refining outreach strategies and improving data management.
• Managed logistics as Conference Coordinator for the Southern Republican Leadership Conference, overseeing event execution.