Sarah K. Baier

• Founded independently in September of 2023
• Supporting Growth Stage organizations with needs for Marketing or Revenue operations, Campaign and Demand Generation
• Delivered exceptional customer service by addressing client needs promptly and effectively resolving them
• Helped support clients' and their teams through periods of change and growth by providing clear communication on project objectives and needs

I work with Revenue Pulse as an independent contractor, supporting clients with Hubspot, Pardot, Marketo and other platforms

• Implemented best practices in lead scoring, routing, campaign management, and improving Hubspot to Salesforce integrations
• Provided regular reporting on pipeline, marketing and sales channel performance
• Enabled digital and non-digital lead generation strategies
• Built reporting and dashboards, validated syncs between multiple platforms to ensure reporting fidelity

Senior level, reporting to the CMO and then the COO, my role supported marketing efforts, team compliance, and improving visibility into channel and campaign related insights.

• Surfaced marketing channel and campaign layer data and visibility by;
• Replacing Pardot with Hubspot,
• Working with the CMO and Director of Demand Generation to resolve issues, lack of top of funnel visibility that had grown from using Salesforce Sales Cloud and Pardot to run Marketing and Demand funnels
• Built a demand generation framework including SLA, Lead Scoring, Attribution model, and supported pipeline forecasting
• Helped organize and launch major campaigns and reporting on growing Internal IT audience
• Position was eliminated among team-wide restructuring

Senior level, reporting to the VP of Revenue Operations;

• Worked with the Product, Marketing, and Advocacy teams on structuring reporting and flows for multiple webinars, events, and other demand generation processes in Hubspot and SFDC
• Centralized insights from marketing campaigns and activities in Hubspot by building reporting and dashboards for the marketing team
• Worked cross-functionally with Data and Engineering teams to resolved backlogged web tickets
• Supported webhooks and 3rd party automations connecting Hubspot, Zapier, Similarweb, Segment and more
• Position and RevOps team were restructured among team-wide layoffs

Senior level, reporting into the Director of Growth Marketing, owned and ensured Marketo and other marketing tech. I was responsible for end-to-end integrity of data from our marketing and demand campaigns. I also managed the task of editing the Gremlin website via GitHub provisioning.

• Eliminated >$50k in platform and vendor spend, resolved costly integration errors, researched and advocated for new technologies
• Revived traffic tracking strategy to enable analytics, decreasing untagged traffic by >1.5%, increasing Marketing attribution by over 1500%
• Collaborated with revenue operations, product and engineering on cross-functional projects to surface user data from the tool to our sales and marketing platforms
• Increased SDR activities on marketing leads by identifying gaps and needs in pipeline by holding weekly pipeline review meetings,
• Enabled campaign marketing manager to run webinars, email nurtures, other campaigns through the administration of Marketo and our other tools

Worked internally with Sapper revenue team finding creative ways to hit aggressive growth goals

• Hubspot CRM and Marketing Automation Platform Administrator
• Built and maintained automations and benchmarks for analyzing website performance and improving blog and site analytics
• Reduced over $18K annually in tech spend by building solutions and processes within existing tech, eliminated unnecessary tools and platforms
• Responsible for hosting and updates to the Sapper marketing website
• Worked with multiple Services delivery teams to build customer feedback, onboarding, billing processes and surveys to improve blind spots across customer journey

Coordinated marketing and sales enablement through technology administration, inbound and outbound, initiatives, and administering Salesforce and Hubspot

• Primary Administrator of Salesforce, Hubspot, Outreach
• Improved tool adoption and reputation by resolving integration errors, committing to database health, bettering implementations and processes that Sales and leadership rely on
• Worked with Sales leaders on SLAs and territory-based lead routing to optimize handoffs between Marketing, SDRs, and AEs
• Integrated Outreach, Migrated from Hubspot to Marketo to improve SFDC sync; improved forecasting, database cleanliness, 3rd party app-friendliness

Reported to the Director or Demand Generation, improved pipeline growth and speed through marketing automation and email

• Leveraged Marketo to create dynamic A/B testing, increasing campaign click through and engagement
• Improved speed to handoff and quality of leads working with SDR Manager and SDRs
• Managed vendors, acting as liaison between BizLibrary and marketing partners to manage event reports, advertising reports
• Improved open, click through, webinar attendance conversion and email marketing influence in opportunities
• Optimized email for design (HTML, CSS), copy, subject line, CTAs
• Managed database health and analyzed deliverability reporting for marketing, operational and product emails