Sarah Minor
Somers,NY
Summary
Nearly a decade of experience in strategy development and quality assurance within marketing and advertising. Proven track record in leading successful advertising campaigns and fostering cross-functional collaborations to implement industry best practices. Expertise in content creation, audience engagement strategies, and analytics monitoring. Strong communication, creativity, and adaptability skills drive effective team collaboration and impactful social media initiatives.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Paralegal
Leopold & Associates
12.2013 - 07.2015
- Managed all legal documentation, 50+ cases, and expense reporting.
- Supported firm partners and legal associates by coordinating travel arrangements.
- Handled foreclosures, bankruptcies, real estate, litigation, and scheduling cases.
- Drafted correspondence to clients and attorneys, ensuring clarity and professionalism.
- Organized evidence for trial or hearing proceedings to facilitate effective presentations.
- Maintained client files and calendars according to established protocols for efficient access.
- Utilized legal software for case management, research, and tracking deadlines.
Executive Marketing Assistant
H&R Block
01.2009 - 07.2015
- Managed approximately 30 incoming calls, emails and faxes per day from customers.'Provided and supported the Regional Manager and Other Managers.
- Scheduled training and trained new associates.
- Performed Media Relations and created and issued Marketing material.
- Conducted market analysis to identify trends in customer preferences.
- Identified potential partners or sponsorships that could benefit the organization's objectives.
- Developed and distributed internal newsletters and communications.
- Provided administrative support to the marketing department.
- Assisted in the design and development of brochures, flyers, and other print materials.
- Coordinated multiple schedules using an online calendaring system.
- Participated in frequent communication with other administrative team members, human resources and finance department on special projects and events.
- Managed approximately 30 incoming calls, emails and faxes per day from customers.'
Senior Social Media Specialist
Hearst Media
09.2019 - Current
- Executed over 30 social campaigns across various media channels, driving engagement and reach.
- Cultivated relationships with influencers and brand ambassadors to broaden campaign impact.
- Designed visual assets and messaging elements for cohesive branding across digital platforms.
- Worked with marketing team to brainstorm innovative content promotion strategies.
- Performed A/B testing on campaign elements, enhancing conversion rates significantly.
- Produced comprehensive reports analyzing campaign performance to inform future strategies.
- Streamlined workflows for display advertising and paid social efforts, aligning with strategic goals.
- Led a team of 7 employees through recruitment, training, and mentorship initiatives.
Media Planner/Buyer
Hearst Media
03.2018 - 09.2019
- Executed digital, TV, radio, and paid media campaigns across diverse platforms.
- Collaborated with internal teams and vendors to structure and track campaigns effectively.
- Implemented A/B testing on creative and landing pages to enhance conversion rates.
- Generated comprehensive reports detailing overall campaign performance insights.
- Oversaw creative development processes, ensuring timely approvals for all campaigns.
- Refined budgeting and audience targeting strategies through review of internal display and paid social methods.
- Conducted keyword research and developed strategies that significantly elevated KPIs.
- Produced detailed reports highlighting key metrics such as reach, impressions, and engagement rates.
- Oversaw online media buying procedures and supervised team of 7 employees.
Media Coordinator
Hearst Media
09.2017 - 03.2018
- Facilitated development of newspaper, digital, and magazine strategies for sales and editorial departments.
- Created, edited, and proofread various media content to maintain quality standards.
- Notarized legal documents while ensuring adherence to regulatory requirements.
- Executed social media and search campaigns aimed at engaging target demographics.
- Maintained compliance with applicable multimedia usage regulations.
- Researched markets to pinpoint target audiences and formulate effective strategies.
- Tracked campaign performance across channels to uncover areas for enhancement.
- Enhanced revenue generation by 30% by introducing new advertising strategies.
Sr. Call Center Quality Analyst
Access Health CT(Faneuil)
07.2016 - 09.2017
- Applied healthcare competencies during each call to enhance service quality.
- Spearheaded Quality Assurance department to generate detailed reports and deliver feedback.
- Analyzed customer service calls, identifying improvement areas and providing guidance.
- Coached call center representatives on best practices for improved performance.
- Participated in weekly leadership meetings to discuss quality assurance initiatives.
- Investigated potential fraud by analyzing call data and identifying discrepancies.
- Monitored customer conversations to ensure compliance with policies and procedures.
Human Resources Executive Assistant
Test-Con Corporation
07.2015 - 07.2016
- Managed financial administration, payroll, accounts receivable, and accounts payable functions.
- Created and analyzed financial reports to inform strategic decision-making.
- Provided customer service and sales reports while drafting new contracts.
- Recruited, hired, and trained employees while supervising ongoing development.
- Drafted contracts with state, local, and private agencies for construction projects.
- Maintained confidentiality of sensitive information, including salary and disciplinary actions.
- Coordinated travel arrangements for executives, ensuring seamless logistics.
- Ensured compliance with laws related to employee rights and safety regulations.
Human Resources Assistant
Test-Con
06.2010 - 12.2013
- Conducted background checks on potential hires to ensure compliance with company standards.
- Performed new hire orientations and on-boarding processes for incoming employees.
- Executed exit interviews to collect valuable feedback from departing employees.
- Coordinated administrative tasks related to payroll processing and benefits administration.
- Established vendor relationships for cost-effective production of marketing materials.
- Provided assistance in preparing presentations, proposals, and reports for clients.
- Responded promptly to customer inquiries via phone and email.
- Collaborated with departments to ensure successful execution of marketing plans.
- Managed approximately 30 incoming calls, emails and faxes per day from customers.'
Education
Master of Arts - Digital Communications And Media
University of Maryland
Online05.2026
BBA - Marketing, Pre-Law
Western CT State University
Danbury, CT05.2005
Skills
- PMP-PMI certification
- A/B testing
- Team leadership
- Digital marketing strategy
- Campaign analysis and management
- Content creation and scheduling
- Social media strategy and management
- Video editing and production
- Cross-platform promotion
- Performance tracking and analytics
- Marketing automation tools
- Google Analytics proficiency
- Project management skills
- Blogging and online content creation
- Email marketing strategies
- Influencer marketing and collaboration
- Client relationship management
- Paid advertising strategies
- Localization strategies
- Specialized in Adobe Suite & Canva
Certification
- PMP-PMI Certification
- Google Analytics Certifications
- CT Notary Certification
- Meta Blueprint Certification
- Marketing and E-Commerce Certified
- Contract Law Certification - Yale University
- LinkedIn Certifications
- Scrum Master Certifications
- Project Management Certification
- Spotify Certifications
- Google Ads Certifications
- The Payroll Professional Certification: ADP
- Public Relations Certification
- Basis Certifications
- X Certifications
- Microsoft Certifications
- Law Certifications: University of Pennsylvania Carey School of Law
Accomplishments
- High Honor Roll - 4 years - Newtown High School
- Hearst - Employee of the Month & Best Ugliest Sweater Award
- H & R Block Rising Star Awards: Team Work & Responsibility
- Access Health CT Awards: Teamwork & Employee of the Month
Activities And Awards
- Danbury Animal Welfare – Team Lead/Adoption Counselor & Marketing Committee
- Orange County Animal Services – Animal Service Provider
- State of Connecticut – Erick Russell Campaign (Current State Treasurer of Connecticut) - Texting Guru – Over 1000 texts within 2 hours.
- H&R Block: Rising Star Awards: Responsibility & Teamwork
- Hearst: Employee of the Month, Teamwork, Best Ugliest Sweater Award Champion
- Access Health CT: Employee of the Month, Teamwork
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave401k matchStock Options / Equity / Profit SharingLanguages
English
Native or Bilingual
Spanish
Limited Working
French
Limited Working
Interests
Soccer
Volunteering
Gardening
Timeline
Senior Social Media Specialist
Hearst Media
09.2019 - Current
Media Planner/Buyer
Hearst Media
03.2018 - 09.2019
Media Coordinator
Hearst Media
09.2017 - 03.2018
Sr. Call Center Quality Analyst
Access Health CT(Faneuil)
07.2016 - 09.2017
Human Resources Executive Assistant
Test-Con Corporation
07.2015 - 07.2016
Paralegal
Leopold & Associates
12.2013 - 07.2015
Human Resources Assistant
Test-Con
06.2010 - 12.2013
Executive Marketing Assistant
H&R Block
01.2009 - 07.2015
BBA - Marketing, Pre-Law
Western CT State University
Master of Arts - Digital Communications And Media
University of Maryland
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