Sarah Pandolfini
Brooklyn,NYC
Summary
Accomplished marketing professional with 15 years of experience in integrated media and marketing. Successfully navigated both agency and brand environments, overseeing global and regional teams. Demonstrated expertise in utilizing creative strategies and data-driven insights to drive growth and enhance brand visibility. Recognized as a results-oriented leader, consistently delivering innovative solutions, optimizing operations, and effectively managing cross-functional teams.
Overview
16
16
years of professional experience
Work History
Freelance Marketing Consultant
Self Employed
01.2024 - Current
- Spearheading new business development and creative strategy within fashion and beauty
- Leading initiatives to optimize operational processes and enhance client experiences.
Marketing Director, Americas
Fendi (LVMH)
08.2022 - 01.2024
- Led integrated marketing across the Americas (US, Canada, Mexico, Brazil), reporting directly to the President.
- Developed and executed strategic campaigns aligned with global directives, ensuring brand consistency & impact.
- Provided insights and analysis to drive decision-making, collaborating with eCommerce and omnichannel teams to enhance media strategies and grow CRM segments.
- Managed licensee partnerships and led retail marketing initiatives, including new store openings and renovations.
- Coordinated concept development and local content production with communications teams.
- Planned budgets, identified cost efficiencies, and boosted profitability.
- Key player in the LVMH media agency pitch, successfully onboarding a new agency alongside the FW23 launch.
Freelance Marketing Consultant
Self Employed
12.2019 - 07.2022
- Walmart Fashion: Led CRM and content strategies to reposition Walmart as a leader in the fashion industry, enhancing the brand’s market perception.
- Noble People: Directed a media team, developing strategic plans and reports for Fetch Rewards.
- R3 Worldwide: Conducted audits and pitch modeling for Samsung and Colgate, driving measurable improvements.
- oVertone Haircare: Orchestrated a successful holiday campaign, generating a 4x ROI and driving CRM growth.
Director, Global Skincare Marketing (Estée Lauder)
The Estée Lauder Companies
01.2015 - 12.2019
- Led skincare consumer marketing for 12 franchises across EMEA, LATAM, APAC, NA, UK, and Travel Retail.
- Protected Estée Lauder Brand's position as the world's #1 Skincare brand, achieving 2x YoY global growth.
- Maintained Advanced Night Repair's (ANR) #1 Serum global title, selling 22 bottles per minute worldwide.
- Developed 360 global strategies to attract and engage shoppers, build reach, and drive omni results.
- Boosted brand and product credibility with science-backed, results-driven assets.
- Transitioned content approach to support evolving global & regional platforms, ensuring brand equity alignment.
Manager, Global Advertising (MAC Cosmetics)
The Estée Lauder Companies
01.2015 - 04.2018
- Oversaw global advertising across 115+ markets, leading agencies, briefing teams, and overseeing execution.
- Developed content briefs and go-to-market strategies for creative shoots and global 360 activation directions.
- Led fashion week marketing, model signing, photographer briefs, on-site direction, content capture and posting.
- Presented global strategy at international summits, engaging 200+ regional and local marketers.
- Signed production vendors to drive cost efficiencies, rapid global asset distribution, and reduce designer workload.
- Explored and negotiated integration ideas with external partners to create innovative programs for collection launches and always-on support of basic business.
Integrated Media Supervisor
Havas Media Group
09.2013 - 01.2015
- Led media planning and buying for Dior Beauty and Fashion, managing a team to drive cohesive campaigns across digital, social, and traditional channels.
- Fostered retailer coop support through eCommerce-driven branding and performance campaigns.
- Spearheaded the launch of custom content campaigns, collaborating with influencers to enhance brand engagement and authenticity.
- Developed budget benchmarks and projections to identify ideal product support and goals.
- Contributed to the successful launches of two new beauty and fragrance products.
Digital Media Planner
Havas Media Group
02.2012 - 09.2013
- Worked with clients to identify campaign KPIs and develop strategic media plans for Puig, Stuart Weitzman, Brian Atwood, Nine West, Hugo Boss, Citizen Watches, and Deutsch Family Wines & Spirits.
- Negotiated with vendors and directed campaign execution and optimizations.
- Collaborated with search, social, and offline teams to ensure a 360 strategy and strengthen overall brand message.
- Educated clients on competitive and first-to-market opportunities, encouraging investment and testing.
Additional Media Planning Agency Experience
Moxie Interactive; Deep Focus
01.2009 - 02.2012
- Moxie Interactive (L'Oréal Paris Haircare & Makeup)
- Deep Focus (Vichy, AMC, Microsoft, WellPoint, National Association of Realtors)
Education
Bachelor of Arts - Communications And Media Studies
Goucher College
Towson, Maryland06.2008
Skills
- Integrated Media & Marketing Strategy
- Brand Positioning & Creative Direction
- Global Campaign Execution
- CRM & Audience Growth
- Data-Driven Insights & Reporting
- Cross-Functional Team Leadership
- Retail Marketing & Licensee Management
- Budget Planning & Cost Optimization
- Agency Relationship Management
- Digital Media Planning & Buying
- Campaign Development
- Market Research
Timeline
Freelance Marketing Consultant
Self Employed
01.2024 - Current
Marketing Director, Americas
Fendi (LVMH)
08.2022 - 01.2024
Freelance Marketing Consultant
Self Employed
12.2019 - 07.2022
Director, Global Skincare Marketing (Estée Lauder)
The Estée Lauder Companies
01.2015 - 12.2019
Manager, Global Advertising (MAC Cosmetics)
The Estée Lauder Companies
01.2015 - 04.2018
Integrated Media Supervisor
Havas Media Group
09.2013 - 01.2015
Digital Media Planner
Havas Media Group
02.2012 - 09.2013
Additional Media Planning Agency Experience
Moxie Interactive; Deep Focus
01.2009 - 02.2012
Bachelor of Arts - Communications And Media Studies
Goucher College
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