Sarah Peters
San Francisco,CA
Summary
I am a creative, detail-oriented, and dedicated team player with the skills, enthusiasm, and technical expertise essential for success. I am passionate about helping others and making San Francisco and our community a better, more inclusive place for all.
Overview
14
14
years of professional experience
Work History
Senior Digital Communications Manager
San Francisco Public Utilities Commission
12.2024 - Current
- Lead agency-wide digital marketing strategy in partnership with executive leadership and subject-matter experts, designing multi-channel campaigns that strengthen brand identity and deliver measurable audience growth.
- Direct social media architecture and content strategy across all platforms, setting KPIs, analyzing engagement data, and adjusting tactics based on performance metrics.
- Oversee video and multimedia production—from creative brief through vendor coordination, budgeting, and final delivery—to ensure consistent messaging and ADA-compliant accessibility.
- Manage and develop a high-performing communications team, setting objectives, mentoring staff, and monitoring outcomes to align with organizational goals.
- Integrate web and digital tools (CMS, analytics platforms, email marketing, social scheduling) to streamline workflow, improve reporting, and expand reach.
- Collaborate across departments and with external partners to plan large-scale public events and community activations, ensuring cohesive branding and effective audience engagement.
- Serve as backup webmaster, providing oversight of website content updates and ensuring accessibility and translation standards are met.
Senior Digital Marketing and Communications Specialist
San Francisco Public Utilities Commission
01.2022 - 12.2024
- Develop, manage, and execute SFPUC's digital communications strategy and content development for social media, multimedia, email marketing, and website.
- Create and develop informative, user-friendly, customer-focused, and visually compelling content across all distribution channels (internal & external).
- Manage Social Media team and oversee the creation and delivery of social and multimedia creative assets.
- Collaborate with cross-functional teams across the SFPUC to create cohesive messaging for agency programs and initiatives.
Social Media Strategist
San Francisco International Airport
07.2019 - 12.2021
- Managed all social media communications including strategy, content creation, voice and tone, analytics and reporting, and customer service responses for SFO's 300k+ followers across all channels.
- Analyzed digital media metrics and researched best practices to optimize social media effectiveness, reach, engagement, and customer service.
- Developed digital marketing initiatives to support SFO's goals and support airline marketing, including leveraging in-house creative team for paid ads.
- Supported communications team to update internal and external websites (Drupal), email marketing campaigns, photography & videos, and events.
Strategic Communications Manager
SF Disaster Service Worker
04.2020 - 06.2021
- Managed strategic communications teams including content development, social / digital media, graphic design, website, and translation to create informative, user-friendly, and visually compelling content, campaigns and initiatives that support SF's priority messages (managed staff of 20+ with 5 direct reports).
- Developed and executed multilingual marketing campaigns including media planning, creative, content, budget, schedule, and implementation.
Marketing & Digital Content Specialist
San Francisco Environment Department
03.2016 - 07.2019
- Developed and executed integrated content strategy and marketing campaigns for the department's digital communications including social media, website, and newsletter.
- Coordinated marketing projects and initiatives, liaising with project managers,program colleagues and specialty vendors in the execution of project scope (ex: paid marketing campaigns, Salesforce CRM).
Digital Media Producer & Content Developer
San Jose Sharks
10.2011 - 03.2016
- Produced original video content and photography for digital and social media, website, and in-arena to drive brand awareness and engagement.
- Created multimedia strategies to expand brand awareness and engagement through social media, television, campaigns, website and live events.
- Enhanced brand visibility by producing high-quality visual content for social media, website, television, and in-arena.
Education
MBA -
Saint Mary's College of California
Bachelor of Science - Environmental Policy Analysis & Planning
University of California, Davis
Skills
- Digital Communications and Marketing
- Social Media Management
- Content Creation and Video Production
- Marketing and Advertising
- Campaign Development
- Emergency Activation and Response
Timeline
Senior Digital Communications Manager
San Francisco Public Utilities Commission
12.2024 - Current
Senior Digital Marketing and Communications Specialist
San Francisco Public Utilities Commission
01.2022 - 12.2024
Strategic Communications Manager
SF Disaster Service Worker
04.2020 - 06.2021
Social Media Strategist
San Francisco International Airport
07.2019 - 12.2021
Marketing & Digital Content Specialist
San Francisco Environment Department
03.2016 - 07.2019
Digital Media Producer & Content Developer
San Jose Sharks
10.2011 - 03.2016
Bachelor of Science - Environmental Policy Analysis & Planning
University of California, Davis
MBA -
Saint Mary's College of California
Applications & Skills
Digital Communications and Marketing | Content Creation and Video Production
Campaign Development | Emergency Activation and Response
- Software: Adobe Creative Suite, Microsoft Office
- Social Media Platforms & Management: Facebook, Instagram, Twitter, LinkedIn, NextDoor, YouTube, Hootsuite, Meltwater, Bitly, Sprout Social
- Email Marketing: Salesforce Marketing Studio, Emma, MailChimp, Campaign Monitor, Constant Contact
- Web Apps: Drupal, WordPress, SquareSpace, Google Cloud Suite, Salesforce, Dropbox, Canva
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