Sarai Martinez

Nemours Children's Health is one of the largest integrated pediatric health systems in the country, which includes two freestanding children’s hospitals. Nemours Children's treats 480,000 children annually in over 95+ locations across four states

• Leads service line strategy for marketing and communications while identifying needs based on geography to regionalize goals and execution, with a focus on volume acquisition and program reputation
• I have developed and executed integrated marketing and communications campaigns for various service lines including cardiac, primary care and urgent care.
• Areas I am currently responsible for include 18 primary care practices and 3 urgent care sites that span across 6 counties, Nemours Children’s Hospital FL Emergency Department, and U.S. News and World Report strategies - and managing a budget for each area
• Increased brand awareness by developing and implementing targeted marketing campaigns

Highlights include:

• Increased leads YOY by 21% in primary care and 12% in urgent care through the optimization of digital and direct mail campaigns
• Managed our first ever New Mover campaign from conception to launch, which included an integrated direct mail and digital approach
• Increased physician engagement in U.S News and World Report rankings by 70 percent
• Targeted external voting-eligible physicians within the Doximity newsfeed by crafting content for DocNews to elevate brand awareness and hospital reputation
• Launched 9 campaigns thus far with three landing in the top 10 of highest-performing content that quarter on Doximity, including the #1 ranked Pediatric Hematology & Oncology campaign for Q2

• Coordinates strategies with community relations, public relations, and social media
• Collaborates with vendors and internal digital team to report on the performance of marketing campaigns, gain insight, and measure against goals
• Develops, manages, and coordinates the distribution of patient communications – such as email campaigns, text messaging, and app aimed to inform, educate, nurture relationships, and drive sign-ups for appointments, webinars, and/or community events
• Streamlined communication processes, leading to improved collaboration between departments
• Supported the Brand team in the adoption of the Brand Resource Center following an organizational rebrand
• Supports partnerships with various organizations such as the American Heart Association
• Leads the development and distribution of engaging materials and content for service lines – including collateral for physician liaisons
• Meets with service line administration and key stakeholders to determine marketing needs and objectives
• Communicates effectively with business partners about the progress of marketing plan development and implementation throughout all phases of the project
• Regularly presents strategic plans to senior executives

One of the largest manufacturers of concrete roof tile in North America

• Collaborated with the Marketing Director on new campaigns and innovative tactics
• Managed and monitored social media accounts and created strategic content for daily postings
• Increased engagement by 70%
• Handled all requests as necessary related to merchandise, graphics, photography, and any other marketing assets
• Assisted with copywriting for company blogs, print materials, and website landing pages
• Planned and coordinated 10+ industry events per year
• Trained support staff for industry events
• Managed event budget of $500K+
• Recruited, hired, and trained two marketing assistants
• Coordinated schedules and timelines for events
• Studied the various customer segments and buying patterns of the industry to identify strategies, trends, and benchmarks
• Additional responsibilities included preparing reports, analyzing metrics and lead tracking in Salesforce

Full Sail University is a private for-profit university in Winter Park, Florida

• Conducted student phone & in-person interviews
• Assisted in the development of process updates & training material
• Maintained communication with students via social media
• Averaged 90 prospective leads daily
• Boosted conversion rates by consistently following up with prospective students through phone calls, emails, and personalized communications
• Supported & assisted marketing and events team with events on campus

Digital Brew is an Emmy-winning explainer video production company, specializing in animated and live-action videos located in Orlando, FL

• Managed social media platforms
• Assisted in content development for blogs, newsletters, email campaigns & press releases
• Assisted in website management through a CMS (Content Management System)
• Accompanied & supported the creative team on shoots
• Maintained client database
• Developed company's website copy & script

Full Sail University is a private for-profit university in Winter Park, Florida

• Conducted student phone & in-person interviews
• Assisted in the development of process updates & training material
• Maintained communication with students via social media
• Averaged 90 prospective leads daily
• Boosted conversion rates by consistently following up with prospective students through phone calls, emails, and personalized communications
• Supported & assisted marketing and events team with events on campus