Overview
Work History
Skills
Timeline
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Sara Khan Coullard

Austin,TX

Overview

11
11
years of professional experience

Work History

Director of Marketing

Deft
04.2023 - Current
  • Work with leadership team to deliver high-impact multi-channel marketing efforts that advance the company's strategic priorities.
  • Spearhead the creation of marketing programs that deliver on performance objectives by managing internal and external marketing teams and resources. Marketing efforts increased engagement with the brand by 51% YoY and sourced 75% of net new company revenue in 2023.
  • Collaborate with C-suite, operations, product, and sales teams to build long-term roadmap, marketing plans and budgets that align with overall company growth goals.

Field Marketing Manager, Industries

Visa
03.2022 - 04.2023
  • Researched industry and regional trends, and audience priorities to develop marketing strategies that resonate with buyers.
  • Orchestrated paid media, display advertising, email marketing, and other digital marketing strategies which boosted visibility to target audience of Visa by 89%.
  • Partnered with internal and external teams on visual design elements of campaigns and projects, ensuring brand consistency across 20+ touchpoints, and excellent results of marketing campaigns.

Senior Manager, Growth Marketing

Jellyvision
09.2020 - 03.2022
  • Improved digital marketing strategy by adding valuable layers such as A/B testing, SEO, and data-driven campaigns, maximizing all growth opportunities for Jellyvision throughout entire funnel for both direct and channel-partners.
  • Lead team of growth marketers to scale digital marketing activities by developing user-focused, tactical activities that were both experimental and constantly evolving.
  • Connected marketing, sales, data analysis, product development, and finance to develop strategies that enhance ways customers interact with product.

Senior Marketing Operations Manager

PowerReviews
10.2019 - 09.2020
  • Managed marketing operations and demand generation strategies to help PowerReviews drive growth for brands and retailers through user generated content.
  • Built omni-channel marketing strategies working cross-functionally, that helped scale the business.
  • Developed messaging that explained how data with the flexible and varied collection techniques, can help brands and retailers build their user generated collection collection strategy and drive growth.

Demand Generation and Marketing Operations Manager

4C Insights
01.2017 - 10.2019
  • Created and executed digital marketing playbook across sales, onboarding, and advocacy.
  • Implemented fully revamped marketing tech stack and tracking to optimize performance across marketing channels. Developed key ROI metrics, identified sources of error within buyers journey and developed mitigation plans to achieve pipeline and revenue goals.
  • Helped reach $40 million revenue target through full-funnel marketing. Managed full marketing budget allocation and reconciliation.

Demand Generation Associate

SIM Partners
09.2015 - 01.2017
  • Doubled number of emails sent YoY while increasing engagement by 20-25%.
  • Increased webinars hosted by SIM Partners YoY by 200%.
  • Increased awareness of SIM Partners by drafting award submissions and increased YoY awards won by 300%.

Marketing Coordinator

Kenshoo
05.2013 - 09.2015
  • Supported brand and demand generation goals through paid search and social efforts by proactively keeping campaigns fresh, within budget, and providing transparency into performance and insights.
  • Managed full marketing budget allocation and reconciliation.
  • Part of marketing team that helped company achieve 2X revenue in 2 years.

Skills

  • A/B Testing: Optimizely, Google Optimize
  • Account-based/IP marketing: Rollworks, 6Sense
  • Paid search and social: Google Ads, LinkedIn Ads, Meta Ads, Twitter Ads
  • Budget reconciliation and management: Allocadia, Smartsheet
  • Marketing automation: Eloqua, Marketo, Pardot
  • Marketing analytics: Google Analytics, Google Tag Manager
  • CRM: Salesforce, Microsoft Dynamics
  • SEO: Hubspot Certified

Timeline

Director of Marketing

Deft
04.2023 - Current

Field Marketing Manager, Industries

Visa
03.2022 - 04.2023

Senior Manager, Growth Marketing

Jellyvision
09.2020 - 03.2022

Senior Marketing Operations Manager

PowerReviews
10.2019 - 09.2020

Demand Generation and Marketing Operations Manager

4C Insights
01.2017 - 10.2019

Demand Generation Associate

SIM Partners
09.2015 - 01.2017

Marketing Coordinator

Kenshoo
05.2013 - 09.2015

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Sara Khan Coullard