Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Quote
Certification
Software
Work Availability
BusinessAnalyst
Sara Berke

Sara Berke

Marketing
Chicago,IL

Summary

Passionate and results-oriented marketing leader with a proven track record of driving revenue growth and optimizing multi-channel strategies. Experienced in email and text channel optimization, paid media management, and crafting and implementing customer segmentation and targeting strategies to drive holistic marketing campaigns and maximize ROI. Notable achievements include a +53% revenue increase in SMS '23 vs '22 and spearheading initiatives contributing to a 34% YoY revenue growth. Skilled in project management, partnership oversight, and fostering team cohesion. Committed to continuous learning and delivering impactful results in marketing leadership roles.

Overview

12
12
years of professional experience
12
12
years of post-secondary education

Work History

SENIOR MARKETING MANAGER

AKIRA/shopAKIRA.com
Chicago, IL
2021.Jan - Current
  • Lead comprehensive marketing strategies driving growth for AKIRA, emphasizing impactful insights and content-driven initiatives to cater to the dynamic demands of customers while delivering exceptional experiences
  • Maintaining a unified brand identity across multiple platforms, encompassing print, digital, and social media channels
  • Collaborate with external agencies to optimize audience targeting, ad creative, and bid strategy, resulting in improved paid media efficiency and reduced bounce rate from 62% to 29%
  • Own and manage the text message marketing channel, crafting tailored messages to customer segments that increased traffic by 131%, campaign revenue by 48%, and journey revenue by 85% year over year
  • Devise and execute a minimum of 7 weekly email campaigns, managing concept, design, customer segmentation, and analytics reporting, maintaining an unsubscribe rate of 0.1%
  • Implement CRM strategies to personalize customer communications, resulting in a 18% increase in open rates and a 12% increase in click-through rates

MARKETING MANAGER

AKIRA/shopAKIRA.com
Chicago, IL
2015.Aug - 2021.Jan
  • Created company brand messaging, promotional strategies, and product commercialization, leading creative website design and UX
  • Managed 4 social media accounts for optimal audience engagement and increased online presence
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Optimized website traffic through the creation and execution of targeted SEO campaigns

ACCOUNT DIRECTOR

Brafton, Inc.
Chicago, IL
2014.Sep - 2015.Aug
  • Successfully oversaw comprehensive project execution and ensured alignment with strategic objectives for 30 clients, while effectively coordinating with all production departments, including editorial, graphics, video, UX, newsletter, social media, and web development, to ensure quality, creativity, consistency, and complete execution across all client strategies and deliverables
  • Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches

CONTENT MARKETING STRATEGIST

Brafton, Inc.
Chicago, IL
2013.Sep - 2014.Apr
  • Led a team of marketers and content creators to exceed project goals through strong leadership skills, fostering collaboration between departments
  • Optimized resource allocation by prioritizing tasks based on risk assessment factors
  • Spearheaded projects aimed at streamlining processes, ultimately increasing overall productivity levels
  • Participated in regular training exercises to stay current on industry trends and emerging threats in the global landscape

ACCOUNT EXECUTIVE

Chicago Tribune Media Group
Chicago, IL
2012.May - 2013.Sep
  • Self-motivated, with a strong sense of personal responsibility
  • Acquire, build and maintain a steady client list of new business in the SMB category
  • Research, create and coordinate advertising plans in print and digital for clients to stimulate sales
  • Worked effectively in fast-paced environments

Education

Bachelor of Arts - Sociology

SOUTHERN ILLINOIS UNIVERSITY
Carbondale, IL
2006.May - 2012.May

Bachelor of Science - Integrated Marketing Communications

SOUTHERN ILLINOIS UNIVERSITY
Carbondale, IL
2006.May - 2012.May

Skills

Google Ads Measurement Certified

Google Analytics 4 (GA4) Certified

Customer Segmentation

Creative Direction

Strategic Planning

Data Analytics

Cross-Functional Collaboration

Email Marketing

Text Message Marketing

Performance Marketing

CRM Management

Cross-Functional Team Leadership

Websites

Accomplishments

  • Ecommerce MVP Award
  • Outstanding Advertising Senior
  • 100M+ SMS flash sale series
  • Reigning Champ of Halloween Costume Contests

Timeline

SENIOR MARKETING MANAGER

AKIRA/shopAKIRA.com
2021.Jan - Current

MARKETING MANAGER

AKIRA/shopAKIRA.com
2015.Aug - 2021.Jan

ACCOUNT DIRECTOR

Brafton, Inc.
2014.Sep - 2015.Aug

CONTENT MARKETING STRATEGIST

Brafton, Inc.
2013.Sep - 2014.Apr

ACCOUNT EXECUTIVE

Chicago Tribune Media Group
2012.May - 2013.Sep

Bachelor of Arts - Sociology

SOUTHERN ILLINOIS UNIVERSITY
2006.May - 2012.May

Bachelor of Science - Integrated Marketing Communications

SOUTHERN ILLINOIS UNIVERSITY
2006.May - 2012.May

Quote

Marketing is no longer about the stuff that you make, but about the stories you tell.
Seth Godin

Certification

  • Google Ads Measurement Certified
  • Google Analytics (GA4) Certified

Software

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Google Workspace (Docs, Sheets, Slides, Gmail, Drive)

Content Management Systems (CMS) (eg, WordPress)

Email marketing platforms (eg, Mailchimp, Klaviyo, Emarsys, Attentive)

Social media management tools (eg, Dash Hudson, Meta Ads Manager)

Analytics tools (eg, Google Analytics (UA, GA4), Google Data Studio, SEMrush, Moz Pro)

Data analysis tools (eg, Excel, Tableau, Power BI)

Collaboration tools (eg, Slack, Microsoft Teams)

Design and Visual Content Creation Tools (Canva, Video Studio, InShot)

SEO (Search Engine Optimization) Tools (Moz, SEMrush, Google Search Console, Screaming Frog SEO Spider)

Pay-Per-Click (PPC) Advertising Platforms (Google Ads, Facebook Ads Manager, YouTube, MNTN)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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